Friday Aug 31, 2012

This Week's Face of Fusion

Meet one of the key innovators behind Oracle Fusion Apps. Sophia Broomfield describes how her passion for solving customers' business problems fueled Fusion CRM Incentive Compensation.

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Tuesday Aug 28, 2012

Why Register for Oracle PartnerNetwork Exchange @ OpenWorld?

Oracle Partner Network Exchange @ OpenWorld premiers this year with a dedicated program of keynotes and sessions created to enhance the opportunities for partners to learn from and network with Oracle executives and experts. The new program also provides more informal opportunities than ever throughout the week to meet up with the people who are most important to your business: customers, prospects, and colleagues.


Program Benefits: 

Partner Keynote, hosted by Judson Althoff, SVP, WWA&C, Oracle (September 30)
35+ Partner specific sessions
Free Certification testing
Exclusive access to the OPN Lounge
All Oracle OpenWorld and JavaOne keynotes
Oracle OpenWorld and JavaOne Exhibition Halls
Executive Solution sessions
Scene and Be Heard Theater
Oracle OpenWorld Welcome Reception (September 30)
Lunch in the Howard Street Tent (October 1 through October 4)
It's A Wrap! closing event (October 4)
Oracle OpenWorld Conference Materials




Access to 40,000+ customers who will be attending OpenWorld and JavaOne Conferences
Partner keynote led by Judson Althoff, SVP, WWA&C, Oracle


35+ sessions tailored to Partners
All sessions will be held Monday – Thursday during main OpenWorld conference hours
Sessions led by key Oracle Executives



Oracle ATG Web Commerce 10 Implementation Developer Boot Camp - Reading (UK) - October 1-12, 2012

REGISTER NOW: Oracle ATG Web Commerce 10 Implementation Developer Boot Camp
Reading, UK, October 1-12, 2012!

OPN invites you to join us for a 10-day implementation bootcamp on Oracle ATG Web Commerce in Reading, UK from October 1-12, 2012.This 10-day boot camp is designed to provide partners with hands-on experience and technical training to successfully build and deploy Oracle ATG Web Commerce 10 Applications.

This particular boot camp is focused on helping partners develop the essential skills needed to implement every aspect of an ATG Commerce Application from scratch, (not CRS-based), with a specific goal of enabling experienced Java/J2EE developers with a path towards becoming functional, effective, and contributing members of an ATG implementation team. Built for both new and experienced ATG developers alike, the collaborative nature of this program and its exercises, have proven to be highly effective and extremely valuable in learning the best practices for implementing ATG solutions. Though not required, this bootcamp provides a structured path to earning a Certified Oracle ATG Web Commerce 10 Specialization!

What Is Covered:

This boot camp is for Application Developers and Software Architects wanting to gain valuable insight into ATG application development best practices, as well as relevant and applicable implementation experience on projects modeled after four of the most common types of applications built on the ATG platform.

The following learning objectives are all critical, and are of equal priority in enabling this role to succeed.

This learning boot camp will help with:

  • Building a basic functional transaction-ready ATG Web Commerce 10 Application.
  • Utilizing ATG’s platform features such as scenarios, slots, targeters, user profiles and segments, to create a personalized user experience.
  • Building Nucleus components to support and/or extend application functionality.
  • Understanding the intricacies of ATG order checkout and fulfillment.
  • Specifying, designing and implementing new commerce features in ATG 10.
  • Building a functional commerce application modeled after four of the most common types of applications built on the ATG platform, within an agile-based project team environment and under simulated real-world project conditions.

The Oracle ATG Web Commerce 10 Implementation Developer Boot Camp is an instructor-led workshop spanning 10 days.


  • Application Developers
  • Software Architects

Prerequisite Training and Environment Requirements:

  • Programming and Markup Experience with Java J2EE, JavaScript, XML, HTML and CSS
  • Completion of Oracle ATG Web Commerce 10 Implementation Specialist Development Guided Learning Path modules
  • Participants will be required to bring their own laptop that meets the minimum specifications:  
    • 64-bit PC and OS (e.g. Windows 7 64-bit)
    • 4GB RAM or more
    • 40GB Hard Disk Space
  • Laptops will require access to the Internet through Remote Desktop via Windows.

Agenda Topics:

Week 1 – Day 1 through 5

Build a Basic Commerce Application

In week one of the boot camp training, we will apply knowledge learned from the ATG Web Commerce 10 Implementation Developer Guided Learning Path modules, towards building a basic transaction-ready commerce application. There will be little to no lectures delivered in this boot camp, as developers will be fully engaged in ATG Application Development activities and best practices. Developers will work independently on the following lab assignments from day's 1 through 5:

Lab Assignments


Environment Setup


Build a dynamic Home Page


Site Authentication


Build Customer Registration


Display Top Level Categories


Display Product Sub-Categories


Display Product List Page


Display Product Detail Page


ATG Inventory


Build “Add to Cart” Functionality


Build Shopping Cart


Build Checkout Page


Build Checkout Review Page


Create an Order and Build Order Confirmation Page


Implement Slots and Targeters for Personalization


Implement Pricing and Promotions


Order Fulfillment

Back to top

Week 2 – Day 6 through 10

Team-based Case Project

In the second week of the boot camp training, participants will be asked to join a project team that will select a case project for the team to implement. Teams will be able to choose from four of the most common application types developed and deployed on the ATG platform. They are as follows: Hard goods with physical fulfillment, Soft goods with electronic fulfillment, a Service or subscription case example, a Course/Event registration case example.

Team projects will have approximately 160 hours of use cases/stories for each team to build (40 hours per developer). Each day's Use Cases/Stories will build upon the prior day's work, and therefore must be fully completed at the end of each day. Please note that this boot camp intends to simulate real-world project conditions, and as such will likely require the need for project teams to possibly work beyond normal business hours. To promote further collaboration and group learning, each team will be asked to present their work and share the methodologies and solutions that they've applied to their cases at the end of each day.


Oracle Reading CVC
Room: Wraysbury
Reading, UK

9:00 AM – 5:00 PM

Registration Fee (10 Days): US $3,375

Please click on the following link to REGISTER or  visit the Oracle ATG Web Commerce 10 Implementation Developer Boot Camp page for more information.


Patrick Ty
Partner Enablement, Oracle Commerce
Phone: 310.343.7687
Mobile: 310.633.1013

Monday Aug 27, 2012

Successful Fusion CRM Bootcamp in Paris - July 24-24th

The first Fusion CRM Bootcamp for EMEA partners successfully took place in the Paris Pullmann Bercy hotel on July 24-26th.

The agenda covered 14 Fusion CRM topics in depth, including detailed presentations and hands-on exercises, delivered by a team of Fusion CRM experts from Oracle Product Development.

89 participants represented 55 companies from 14 different countries, attended this event which was also a great opportunity to network with Oracle Product Development and Alliances & Channels executives during the breaks and the "Fusion Lounge" session each day after the training.

As expressed by the participants in the event survey, the overall satisfaction reached to an impressive percentage of 85+ with the response of “met or exceeded the expectations” and with individual comments such as:

  • On top of the presentation of Fusion CRM as a product, this event allowed to better understand Oracle's product and rollout strategy. The ability to meet the development team was really a bonus.
  • Extremely valuable information given that enables integrators to go on the road of Fusion CRM
  • Excellent organization, good product information coverage and demonstration

Additional Fusion CRM bootcamps are planed across EMEA in the next quarters, although they will probably be under a different format which is still to be defined.

Oracle Customer Experience events in EMEA: Empowering People, Powering Brands

What makes for an exceptional customer experience? What are the organizational, technical and mindset prerequisites for making it a reality? And how ca a company sustain it?

=> Join one of the following Oracle's Customer Experience events (open to partners and customers) accross Europe <=

-> Gain insight on what challenges must be addressed and how CX solutions can help deliver great customer experiences across the customer lifecycle and every interaction point.

-> Learn how customer experience drives measurable business value by accelerating new customer acquisition, maximizing customer retention, improving operational efficiency and increasing total sales.

This is your chance to transition your customer experience management strategies into the 21st century to create tomorrow's experiences today. This interactive event will deliver you the opportunity to learn from and network with your peers and experts.

Tuesday Aug 21, 2012

Oracle Fusion CRM is a Leader! Nucleus Research - CRM Technology Value Matrix 2012

Nucleus Research published their updated CRM Technology Value Matrix – First Half 2012.  The Value Matrix evaluates CRM vendors on functionality and usability which they consider the core indicators in an application’s ability to deliver initial ROI and value over time.  Nucleus Research has improved their methodology based on our feedback incorporating vendor product briefings and customer references.

Oracle Fusion CRM rated in the Leaders quadrant and scored the highest for “Functionality”. Oracle Siebel CRM and Oracle CRM On Demand are in the Experts quadrant. RightNow is in Facilitators quadrant.

Read full report on the Oracle Analyst Reports public pages here

Thursday Aug 16, 2012

Join the Customer Experience Revolution! Online Forum - Wed. Aug. 29th, 10am CET

Customer Experience Online Forum: Revolutionise Your Brand's Customer Experience

Wednesday, August 29, 2012 - 10 a.m. to 2 p.m. CET

Attend this half-day forum and learn how to succeed at delivering exceptional customer experiences across all channels, touch-points and interactions to provide experiences that are simple, consistent, relevant and meet the rising expectations of consumers today.

Presenters include thought leaders from Oracle, industry expert Bruce Temkin, Managing Partner of the Temkin Group, and customer experience visionaries from Marriot International and Nikon.

Attend and learn about:

  • Oracle’s vision and strategy to help customers succeed with improved customer experience
  • How customer experience drives loyalty and business value, and the five key steps for calculating ROI
  • Customer case studies presented by Nikon and Marriott on their strategies, approach and lessons learned for improving their customer experience
  • Key trends, best practice and Oracle solutions to help organisations optimise the cross-channel customer experience across marketing, commerce and customer service processes and all interaction points
  • Expert tips on designing great customer experiences, including the 3 steps toward innovating with customer experience and a crash course on journey mapping

Special Offer: Attendees will get a complimentary copy of 'The ROI of Customer Experience', a Temkin Group Insight Report (17 pages of valuable survey and ROI data).

Oracle Customer Experience solutions provide powerful, scalable and effective tools that help you ensure and maximise customer experience excellence. Lead the way in the Experience Revolution.

Join us and find out how!

Monday Aug 13, 2012

Oracle CRM on Demand update focuses on industries

This is the reprint of a PC Advisor article by 31 July 12)

There is no end in sight for CRM on Demand despite the arrival of Fusion CRM, according to an executive

Oracle is hoping to differentiate its cloud CRM (customer relationship management) software from that sold by rivals such as with a new set of industry-specific capabilities.

But the core product has gotten plenty of upgrades as well, said Anthony Lye, senior vice president of cloud applications strategy.

"This is a very well-balanced release," Lye said. "We've done a number of enhancements in things like account planning, assessment, basic customer model and the way we manage customers," as well as marketing functions, he added.

All of the new features are available in every customer's instance of CRM on Demand, with the tools for specific industries turned on during the configuration process, Lye said. Customers who may want to use features that haven't been switched on just need to go into the management console and enable them, he said.

Life sciences companies now have capabilities for tracking product samples left at customer sites, helping them "adhere to often complex and mandatory industry rules and regulations," Oracle said in a statement.

Improvements for automotive and financial services companies include improved analytics. For example, auto companies can now define a vehicle as an object, allowing them to run "detailed reporting on all aspects of a vehicle, including ownership and transactions, in one place," Oracle said.

Upgrades applicable to all industries include territory realignment, address-sharing between contacts and accounts, tweaks to the user interface and better support for iPads, iPhones and BlackBerry devices.

Oracle's work on industry features gives it an advantage over, since all the features are in one application, versus integrated via-third-party products, Lye asserted.

While Oracle recently rolled out its next-generation Fusion CRM application, there's no end in sight for CRM on Demand, Lye said. "We're making a strong commitment to those customers. This is a big release. After Release 20, we will do Release 21."

However, new Oracle customers are being encouraged to look at Fusion CRM versus CRM on Demand, according to Lye.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is

Read more:

This Week's Faces of Fusion

People can't say enough good things about Fusion's user experience. Customers and partners describe it as beneficial, spectacular, simple, and customizable. Employees explain that the UX is built from watching thousands of users do their work. All in all, Fusion's modern UI fits the expectations of today's modern users and sets the standard for the future.

Watch video »

Welcome RightNow Partners!

Oracle Partner Network (OPN) recruitment of RightNow partners is in full swing. Welcome Kits were recently distributed providing them details on how to join Oracle PartnerNetwork and next steps to jump start their business with Oracle. To find out more about the transition of RightNow Partners, view the recently updated FAQ here.

Friday Aug 03, 2012

Oracle Fusion CRM Fuels New Sales Opportunities and Efficiency For The Athene Group

The Athene Group Leverages Oracle Fusion CRM For Global Collaboration and Increased Mobility

Redwood Shores, CA – April 5, 2012

News Facts

The Athene Group, a CRM strategy and technology implementation services provider, has deployed  Oracle Fusion CRM to help achieve new levels of collaboration, mobility, social networking and enhanced communications within the sales organization.
A global organization with a majority of employees working in virtual environments across the United States and India, The Athene Group needed to further enhance collaboration and drive new sales for future success.
Oracle Fusion CRM now delivers the collaboration environment, seamless Microsoft Outlook integration, mobility features and active streams required to boost their sales goal initiatives to the next level.
Whether The Athene Group sales team is in the office, at the airport or out in the field, Oracle Fusion CRM Desktop has provided new time-saving efficiency, mobility with smart phones and increased record creation of customers due to the ease-of-use and integrated CRM capabilities directly within Microsoft Outlook.
After the implementation of the sales campaign functionalities in Oracle Fusion CRM, The Athene Group can now more effectively and frequently communicate messages to different sales constituencies by reaching hundreds, if not thousands, of potential sales with a single email, versus individual phone calls or emails.
The Athene Group has already reached new sales opportunities that had previously gone dormant due to the new touch points enabled by Oracle Fusion CRM.
With Oracle Fusion CRM, The Athene Group now plans to begin a cohesive environment of social networking with not only internal business development, marketing and sales, but also project delivery and consultants who work with customers and are intrinsic to ongoing sales.

Supporting Quote

“As a CRM technology consulting group, that is also a business that relies heavily on CRM for managing and growing our client base, we are incredibly excited with the results from our recent deployment of Oracle Fusion CRM,” said Vikas Bhambri, managing partner of CRM practice, The Athene Group. “With a diverse workforce that is spread across two continents and constant travel for our consulting clients, we needed to increase our own collaboration and mobility tools. Oracle Fusion CRM delivers this in spades, thanks to the incredible integration of Microsoft Outlook and CRM on smart phones, sales campaign management, and more.”
“With Oracle Fusion CRM, Oracle has raised the bar for CRM in sales performance management, enterprise integration, and business flexibility,” said Anthony Lye, senior vice president of CRM, Oracle. “The Athene Group is an excellent example of how the sales focus of Oracle Fusion CRM can make a radical difference in how teams operate more effectively and better accomplish the end goal of selling more.”

Acorn Paper Products Company Adopts Oracle Fusion CRM

Upgrade and Addition of Oracle Fusion CRM Will Help Improve Visibility, Increase Sales Productivity and Revenue

COLLABORATE 12, Las Vegas, NV – April 23, 2012

News Facts

 Acorn Paper Products Company, one of the largest independent packaging and janitorial supply companies in the western United States, has completed its upgrade to Oracle E-Business Suite 12.1.2 from Oracle E-Business Suite 11.0.3, and has selected Oracle Fusion CRM to help improve sales team visibility, collaboration and productivity and drive increased revenue opportunities.
Acorn includes a manufacturing division that processes more than 150 million square feet of corrugated paper every month, a wholesale division serving about 600 customers nationwide, and a creative services division that designs packaging and corrugated displays.
Maintaining inventory of more than 1,600 different corrugated boxes, more than any other company in the U.S., Acorn fills 500 orders a day with 98 percent of these orders filled in 24 hours or less.
Even though Acorn is a longtime Oracle customer since 2000, the organization’s huge growth and new business and technology goals for productivity, insight and efficiency now required a dramatic shift from Oracle E-Business Suite 11.0.3 to the innovation, power and capabilities available in Oracle E-Business Suite 12.1.2. and Oracle Fusion CRM.
With an upgrade to multinode x86 hardware running, Oracle Linux, Oracle Database 11g, and Oracle E-Business Suite 12.1.2, Acorn now supports a new Oracle iStore-powered Internet storefront, Oracle Business Intelligence Enterprise Edition 11g to help management understand and respond to changes in the business environment and Oracle Application Express for Web-based application development.
Throughout the deployment and evaluation of its business and technology needs, it became apparent to Acorn that Oracle Fusion CRM and its ease of integration with Oracle E-Business Suite 12.1.2 would simultaneously answer many of its CRM issues with proven results to manage orders, prospects, customers and the company’s sales pipelines.
Part of Oracle Fusion Applications, Oracle Fusion CRM delivers a social collaboration environment, seamless Microsoft Outlook integration, mobility features and activity streams that are vital to boosting sales results.
Acorn plans to use Oracle Fusion CRM to enhance visibility of sales performance with real-time sales analytics tools designed for rapid decision making and problem solving, allowing the company to monitor and correct issues accordingly.
The critical CRM functionalities within Oracle Fusion CRM are also expected to provide untapped insight into Acorn’s available inventory, product pricing, customers’ purchasing history and sales trends for further business value, efficiency and revenue growth.
Acorn plans to go-live with Oracle Fusion CRM in June of 2012.

Supporting Quote

“Acorn Paper Products Company has been an Oracle customer for well over a decade, and I believe that Oracle has given us a real competitive advantage,” said David Weissberg, CEO, Acorn Paper Products Company. “Still, our system was behind the times and our sales program was presented with some challenges that I wanted to address. For these reasons, we chose to upgrade to Oracle E-Business Suite 12.1.2, where we experienced a seamless transition with zero downtime and our bottom line has consistently improved each month since going live with the system. We also discovered how Oracle Fusion CRM, combined with our ERP, can create incredible insight, and is now a key and strategic part of our path to future growth.”
“Every organization reaches a point where it needs to evaluate how its technology is keeping up with its business, and Acorn Paper Products Company is an exceptional example of this,” said Cliff Godwin, Senior Vice President, Oracle Applications. “Acorn’s upgrade to Oracle E-Business Suite 12.1.2 is already delivering outstanding ROI and efficiencies across the board. Recognizing the intrinsic need for CRM coupled with ERP, Acorn’s deployment of Oracle Fusion CRM will help its field teams, manufacturing and executives to create an even more powerful sales organization.”


« August 2012 »