Major advancements in big data, IoT, and cloud are transforming industries at a record-breaking pace. by Yashpaul Singh Dogra, October 2014
are in an age of technology disruption that is transforming and
advancing every Industry. That transformation was on display at last
month’s Oracle OpenWorld, where participants learned how maturity in big
data, the Internet of Things, and cloud is now enabling unprecedented
customer engagement, massive scale analytics, and innovative services.
Let’s review a few of the breakout trends from this year’s Oracle OpenWorld.
Customer engagement is at an unprecedented level of scale and reach.
year, it’s all about personalized interaction with customers—and it’s
no surprise that retailers are at the forefront. Walgreens’ story of
transformation from a traditional drug store to a connected health
experience for customers, which was featured at Oracle OpenWorld, is a
great case study of disruption. Walgreens leveraged the scale of its
cloud, mobile, and social technologies for personal experience and
engagement. In its first iteration, Walgreens signed up tens of millions
of customers in a matter of days. It is now poised for globalization as
the next chapter of its story.
IoT is already moving into the next generation.
In the first
generation of IoT, we saw the ability of sensors and identification
systems to automate processes or call home. Most of this generation of
IoT involved sensors that were just transmitters—data from these sensors
was broadcasted when required. This data was then aggregated, sorted,
and filtered to provide actionable recommendations. Companies like GE,
also featured at OpenWorld, have created service lines for industrial
businesses to integrate machines and understand how they are performing,
predict failures, or service them as needed. GE can now manage over
US$1 trillion in products in the field and generate over $1 billion in
next generation of IoT is now coming of age. It is really the Internet
of Everything. The use case has shifted from transmitting data to using
information, such as the context of the device’s location, to take
action. Devices are now imbedded with processing capability, with Java
as the dominant platform. They are more intelligent at the edge and more
connected to individuals. These are everyday devices that are
apps-enabled, generating a rich set of information and understanding how
we interact with them. They are user and context aware. More
importantly, leaders in every industry—healthcare, utilities, consumer
goods—are developing device-based strategies. If not their own devices,
they provide applications used on mobile devices as a proxy for their
brand. Wearables, automobile apps, and home control systems are just a
sampling of the 50 billion machines that will be connected by 2020. They
will provide the basis of differentiated services and experience that
sets leaders apart. Estimote provides a great example of smart tags with
intelligence, used in retail. Looking like a small product stickers,
each smart tag has the context of what it is attached to and who is near
it through a built-in wireless sensor. With its own intelligence, it
can determine if it is being picked up or viewed by a loyal customer. If
so, it can autonomously forward an ecoupon or additional product
information to the customer’s smart phone to increase the probability of
purchase. The machine-to-machine interaction between the tag and
smartphone adds another level of customer interaction not seen
Cloud is the great equalizer.
A recent survey of industry by
Harvard found that ninety percent of companies have adopted cloud
technologies. Cloud technology has matured and the benefits are being
felt in every corner of industry. A generational shift in cloud is now
happening. The first movers invested heavily to build technologies, then
built cloud-enabled functionality. These applications and platform
capabilities are now having a trickle-down effect and have become
available to the masses.
second movers have the potential to leapfrog leaders based on public
cloud technologies that provide a bridge to modernization. Early
adopters utilized private cloud technologies largely relying on
commodity compute, storage, and virtualization to build core analytic
capabilities. First-mover advantage was clear; they were able to develop
the first generation of intelligence and applications that were
competitive differentiators. Firms that didn’t have the technical or
financial ability to leverage cloud capabilities are now equals. They
can do in weeks what it took first movers years to develop.
next level of public cloud services now makes the cloud available to the
masses at an accelerating innovation rate. Whereas the first movers
have restricted themselves into a technology paradigm based on past
investment, second movers are enjoying similar capabilities with more
flexibility, at lower cost, and with faster time to market. Cloud
applications with adaptive and integrated services in the cloud and on
premise have eliminated barriers to entry.
Where do we go from here?
While this year’s level of
disruption on display at OpenWorld was exciting to see, the next level
of disruption will be even more so. Technology highlighted at this
year’s OpenWorld will add fuel to transformations. What could you do
with technology that improves performance by 1000X? What if you could
sift through petabytes of information within milliseconds? What if these
new capabilities were available to you at a push of a button?
the coming year, leaders will be contemplating what to do next.
Regardless of industry, they will incorporate technology as a critical
business enabler. It will become quickly evident who will be the next
generation disrupter and who will be disrupted.