By Richard Lefebvre-Oracle on Mar 25, 2015
The growing desire to seek competitive advantage from the use of data and the challenge of managing an increasingly complex and heterogeneous data landscape have created the right conditions for data-as-a-service (DaaS) to emerge.
The debate over what format DaaS should take, who is positioned to provide it, and how it will evolve into a component of the as-a-service category is only just beginning. The ongoing consumerization of IT – an overarching trend affecting every aspect of IT use in the enterprise – is shifting user expectations; it represents the enablement of regular, non-expert users to effectively take control of often highly complex and traditionally inaccessible IT tools.
DaaS is no exception to this trend and is a critical underlying capability that allows business users to focus on business outcomes rather than attempting to master IT.
In order to understand how DaaS will fundamentally change the CX world, read the Ovum report here