Tuesday Mar 24, 2015

Are customers ever truly loyal?

Service leaders, here’s a mustread report for you: Reinventing customer retention success with the help of customer psychology. ‪See this nice animation here: http://ora.cl/S7p

5 Trends Driving The Marketing Cloud Revolution

By John Bara, the President and CMO of Mintigo

Big data and marketing clouds require modern marketers to further embrace analytics.  For some marketers, this means getting out of their comfort zone.

The stereotype of marketers is that they are in marketing because they are not good in math or science. That myth is not exactly true.  Most marketers choose the career because they enjoy the energy of a dynamic environment, and have skills in creative, planning and project management. Increasingly, people come into the new world of modern marketing because they enjoy math, science and analysis.

The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Understanding the big trends behind the cloud and big data phenomenon and some of the resulting major trends in marketing will empower the CMO of the future.

I believe there are five trends that are driving the marketing cloud revolution:(...)

Read John Bara 5 trends here

E-Book: SaaS for Dummies!

Heard of SaaS but don't know where to start? Ever wonder what all the cloud jargon and buzzwords mean? Check out this new dummies e-book designed especially for business managers.

Take Action: Share this e-book with your prospects and customers to help them on their journey to the cloud.

This eBook will help line of business managers understand how they can take advantage of cloud solutions to solve their business challenges in the digital world.

Download and share the e-book SaaS for Dummies

Sunday Mar 08, 2015

Marketing Budgets Report 2015

The sixth annual Marketing Budgets Report, published by Econsultancy and sponsored by Oracle Marketing Cloud is a bellwether for the health of the marketing industry.

Find out the latest trends and how companies are realigning their budgets to capitalise on them.

Marketers across the globe:

  • Are making strong investments in marketing technology.
  • Have a cohesive and strategic focus on the customer experience.
  • Are finding it easier to secure boardroom buy-in for increased digital marketing budgets.

Download the 2015 Marketing Budget Report here

Oracle Social: 5 Emerging Themes for 21st Century Business

When you look at the nexus of forces impacting business today we can clearly see momentum building.  Each of the themes noted below is already happening, albeit at varying stages, in businesses across the globe. The continued innovation and speed of technology, coupled with the rise of millennials, will drive a tipping point in the next 12 to 36 months that will have a material impact to the business of business.

See the 5 Emerging Themes here

Dogs are Loyal. Customers Aren’t!

We’ve just released a new report, Dogs are Loyal. Customers Aren’t, written in collaboration with consumer behavior consultant, Philip Graves. The report looks at customer behavior through the prism of modern psychological theory and suggests that customers are not actually loyal to brands in the true sense of the word. Discover exciting findings and how to act according to these new realities

You can find the report here

Friday Feb 27, 2015

Oracle Social Grabbing the Attention of Key Influencers

Oracle Social is grabbing the attention of key influencers. Rival IQ noted that Oracle Social has more than double the audience of its closest competitor, Hubspot. Salesforce and Adobe fall far behind with only an estimated 10 percent of the audience that Oracle has.

According to the key influencers, here’s why Oracle Social is a step ahead of the competition:

  • We have the largest social presence of any of our competitors, driven mainly by more than one million Facebook fans.
  • Social professionals follow our handles to learn the latest about how companies are and how they should be leveraging social across CX, including marketing, service, commerce, and sales.
  • We cover the latest happenings at Oracle related to Social and CX, as well as curating and cultivating content from prominent thought leaders in this space.
  • We publish a consistent stream of relevant news, original content, and timely presentations to promote engagement.

See the online buzz from key influencers here!

Sunday Feb 22, 2015

Customer Concepts on Predictive Analytics, Intelligence and Big Data vs. Sales

Is your ability to predict buying behaviour in poll position or at the back of the grid? Get revved up here

Tuesday Feb 17, 2015

Oracle is quietly becoming a cloud giant (Network World article)

Oracle is quietly becoming a cloud giant... Its cloud business is now half the size of Salesforce, and the gap is closing quickly.

One of the drawbacks to the Christmas season is that good stories slip by and no one covers them until much later, if at all. Such was the case with Oracle's third quarter earnings, released on December 17. By that point, not many people were paying attention (tip of the hat to Forbes for first noticing it) to anything except shopping lists, but what Oracle had to say was significant.

Oracle is pulling off a minor miracle. It is adapting to and adopting a whole new technology and business model that should, in theory, be completely contrary and contradictory to its current model. One of the subtheories of Geoffrey Moore's business bible, Crossing the Chasm, is that companies established in one old industry are often unable to change with the times when their market shifts. As a result, they are often left behind or forced to go through a painful reinvention. (...)

Read the entire Network World article by Andy Patrizio here

Friday Jan 23, 2015

Do You Know What Your Salespeople Are Selling?

Sales organizations, beware- Today’s customers are more informed than ever and have no patience for salespeople telling them what they likely already know or how great your products are.

Read this article by Jeb Dasteel (Oracle SVP and Chief Customer Officer) and Amir Hartman

Thursday Jan 15, 2015

“Some Non-Predictions for 2015” by IDC’s Mike Fauscette

Mike Fauscette, industry analyst / executive from IDC, tried to resist writing his predictions for 2015, but “the pull is strong,” he says. So his “random thoughts on software, business and digital transformation” are really a state of the industry. He doesn’t mention Oracle in his post, but our strategies and solutions are right in line with what is and what is coming.

For example, he says that customer experience is still a top initiative for most companies. There are big budgets, big struggles, and a big need for CX strategies that “get it right” and lead to big wins.

Another non-prediction of his—consumers want a complete shopping experience and not one that is dictated by segregated channels. Let us shop on or offline, mobile device and physical store, all channels converging into one experience.

And one more—mobile should be a standard. We work from anywhere with whatever device is handy so the technology should follow suit. No more “mobile first” strategies from vendors.

Fauscette’s ten forecasts come with lots of detail and insight. Take a few minutes to see which ones resonate with you. (Kathryn Perry)

How Cloud Computing Is Revolutionizing Business - an article by Mark Hurd, Oracle CEO

Cloud computing is triggering a stunning shift in how businesses operate. Modern SaaS applications for marketing, HR, and ERP are allowing companies to accelerate operations and engage more intimately with their customers thanks to heretofore unseen heroes in their ranks.

In the course of just a few years, this new generation of social/mobile SaaS applications with built-in analytics is redefining mission-critical business priorities while erasing the traditional distinctions between front-office and back-office activities.

These changes are essential for companies striving to remake themselves into smarter and faster-paced organizations that can move in lockstep with customers’ rapidly shifting requirements. And at the center of these dramatic transformations are SaaS applications that are easier to procure and install, that are upgraded more frequently, and that mirror the work styles of today’s businesspeople as well as consumers.

Until just a few years ago, CEOs would tell me that while they were eager to move functions such as marketing and HR to the cloud, they were planning to keep all mission-critical systems on-premises for reasons of security and risk management.

At the time, that was a perfectly rational and well-considered strategy. Marketing, HR, and sometimes ERP were seen as vital but not mission-critical processes that could serve as test cases for the new cloud computing model. If all went well, the business would gain some savings and other benefits. If there was a problem with the new approach, no production systems would be involved.

But since then, many CEOs have dramatically changed their outlook about the cloud and how widely it can and should be deployed within their businesses—and with very few exceptions, those executives are becoming much more bullish on the cloud. So in 2015, I predict we’ll see some profound manifestations of that revised C-suite outlook, particularly in these four areas:

Read the end of this great article by Mark Hurd (Oracle CEO) on LinkedIn here

Tuesday Jan 13, 2015

Total Cloud—What Does Complete Look Like for Oracle?

A new IDC Whitepaper for you to discover:
  • How the cloud provides faster access to new functionality and increased revenue
  • How your competitors and peers are taking advantage of modern cloud deployments
  • What the future will bring for both users and vendors 
Read the IDC white paper

R

Friday Jan 09, 2015

“2015: Year Of The Enterprise Selfie And 9 Other Predictions For Business Technology” by Michael Hickens

Come January 1 every news service leads with a list of predictions for the coming year. Oracle's Michael Hickins was out in front of the reviewers and the predictors and published a great OracleVoice piece for the Forbes audience on December 29. He says, “The annual ritual of predicting the future of technology is as humbling as it is fun.”

You can tell Hickins had fun writing the article. His ten predictions are snappy, smart, and useful.

By .

Friday Dec 05, 2014

How To Transform Customer Service From Okay To Outstanding

By Carol Hildebrand

Companies increasingly recognize excellent customer service as a tool to boost brand recognition and increase revenue. According to a recent survey from Forbes Insights, more than half of respondents said that they were making good progress toward delivering such advanced customer service, while more than a third said that they were making excellent progress.

But what does it really take to get service out of the cost center and onto the front lines of income generation?

“The real question is, what is the excellent group doing better than those in the good category?” said Brenna Sniderman, senior director of research at Forbes Insights.

Sniderman, along with Mark Marshall, executive director of customer care at MetTel, and Oracle's Jeff Lundal, group vice president, service automation, explored modern customer service trends during a recent webinar.

Using insights from the survey of more than 300 customer service executives, the group focused on ways to modernize customer service into a competitive differentiator.

“There’s so much evolving at such a rapid pace in the customer service space that it’s generated a huge sense of excitement,” said Lundal.

So what are the secrets to turning good customer service into something great? The group shared tactics that can tip the scales toward excellence.

Read the entire article here in order to find out the 5 suggestions

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