Monday May 18, 2015

Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences

Customers move in highly unstructured, unpredictable ways. Discover how to build adaptive customer experiences: http://ora.cl/G5T

Monday May 11, 2015

10 Top Trends Driving The Future Of Marketing

This post comes courtesy of Daniel Newman, President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. 

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be in retail? Etc.  Everyone wants to the answers. Knowing this, what do some of the top minds in marketing predict for their own futures? A recent article by Jeff Beer on Fast Company Create collected 25 future trends that will change the marketing landscape five years from now based on top innovators in marketing and advertising. After reading this, I started to ponder what I saw as the top trends driving marketing.

See the 10 trends that Daniel thinks are going to have the biggest impact on the future of marketing here.

Monday May 04, 2015

How to Engage Customers with Low-Cost Cell Phones

Low-cost cell phones are flooding the emerging markets. By 2018, around 1.89 billion smartphones will ship worldwide, according to a study done by CCS Insight. While many countries will see growth in smartphones, the non-smartphone market, which currently stands at about 44 percent of the overall total mobile market, is expected to grow as well. Millions of consumers will be online due to the internet connectivity that is enabled for many of these devices. Non-smartphones, or feature phones, will be connected to the internet, so they will be able to access websites. However, users will not be able to run any apps on them. They do not have the powerful operating system of smartphones. And visiting a website that is built for desktop/laptop computers will not help these users due to the small form factor.

Read Venkat Dandibhotla findings and recommendations here

Cloud Computing Comes of Age - Infographic

Cloud leaders are using cloud for core business functions [infographic] with Harvard Business Review this nice infographic.

Thursday Apr 23, 2015

Want to Outperform Your Competitors? 4 Ways to Serve Up a Cloud Advantage

A Guest Post by Rod Johnson (pictured left), Group Vice President, Applications Business Group, Oracle

With more and more companies moving towards the cloud we wanted to find out how this cloud adoption impacted the success of these businesses. To do this, Oracle sponsored a global study, “Cloud Computing Comes of Age,” conducted by Harvard Business Review Analytic Services.

What did we find out?

  1. IT is not your opponent. IT and LOB share equal responsibility for cloud in high performing organizations.
  2. Move further, faster. Cloud leaders are not only more likely to use cloud across the top five functions (recruiting, marketing, sales, training, travel/expense management), but are also much more likely to be pushing cloud into more core business functions including procurement, supply chain and accounting.
  3. Be a role model. More than twice as many cloud leader respondents said that their CIOs had taken a leadership role in the move to the cloud compared to cloud novices (62 percent to 31 percent). These CIOs value the agility and efficiency cloud provides and they’ve made it a part of every conversation.
  4. Play to win. 72 percent of cloud leaders launched new products, 62 percent entered new markets, 55 percent expanded geographically, and 39 percent launched new business over the past 3 years.

The survey shows the clear business benefits of adopting cloud computing, but also highlights important insights for organizations that are looking to capitalize on the opportunities presented by the cloud.  IT and business leaders must work together to promote a more holistic cloud strategy if their organizations are to benefit from the next wave of cloud computing.

 Find out more about the study here.

Friday Apr 17, 2015

Survival In A CX-Centric World- Forbes article

Deliver or else: survival in a CX-Centric World http://ora.cl/MkI

Thursday Apr 16, 2015

IDC's Oracle Cloud: Platform-as-a-Service Vendor Profile

This IDC Vendor Profile reviews key potential success factors for Oracle, including its market potential, technology/solution, go-to-market and product strategies, and differentiators, and provides essential guidance for technology adopters.

Read and share this IDC Vendor Profile: IDC Vendor Profile: Oracle Cloud: Platform-as-a-Service

Wednesday Apr 15, 2015

Need a Forthright Endorsement for Oracle Service Cloud? Here's Crestron!

Crestron is the world’s leader in smart home technology systems. And this world leader is using Oracle Service Cloud to realize its vision and take care of its customers. Crestron has 90,000 customers contacting it through email, phone and chat, which are all tracked through Oracle Service Cloud. Richard Sasson, Crestron's Global Director of Technical Services, gives this “phenomenal tool” a full endorsement.

Crestron is realizing its vision with Oracle Service Cloud.

View Part 1 (1 min, 52 sec)
View Part 2 (2 min, 24 sec)

Monday Apr 13, 2015

Customer-Obsessed Marketing Is Your Next Competitive Edge

Oracle CEO Mark Hurd on customer-obsessed marketing. ‪#‎OracleCX15 http://ora.cl/tsC

Shoppers with reward cards see little point in loyalty

It seems that the idea of being loyal to a particular brand is a thing of the past. Researchers found "a third of people preferred low prices to points or other incentives" - http://www.bbc.com/news/business-32036916. So if customer loyalty is a myth, what should you focus on instead? http://ora.cl/xlJ

Why Most Customer Experience Improvement Efforts Fail

The most well-intentioned CX improvement plans often go awry unless they’re woven into a single holistic approach. That’s the inescapable conclusion from a week of discussions on stages and on the sidelines of Oracle’s Modern Customer Experience Conferences held last week. http://ora.cl/grZ

Wednesday Apr 08, 2015

Oracle Sales Cloud User Experience: Customers' Perspectives

Listen to three customer perspectives from Fike Corporation, Batesville Casket Company, and EagleBurgmann KE Ltd. on the Oracle Sales Cloud user experience. Watch this video: http://ora.cl/2DA

Modern Marketing In The Cloud Gives CMOs New Tools And Greater Influence

Modern Marketing in the Cloud Gives CMOs New Tools and Greater Influence to create more personal and relevant customer relationships. Read this Forbes article: http://ora.cl/9xm

Wednesday Mar 25, 2015

Yes, Larry Ellison's Oracle Is Now A Cloud Company! (Forbes)

In case there were any lingering doubts, Oracle has truly become a cloud company. Not that it doesn’t still sell on-premises software and hardware, but cloud is the fuel that is making the company’s motor hum.

Read Forbes' article about the last quarter Oracle performance and strategy here

Data As A Service...the next step in the X as a Service journey

The growing desire to seek competitive advantage from the use of data and the challenge of managing an increasingly complex and heterogeneous data landscape have created the right conditions for data-as-a-service (DaaS) to emerge.

The debate over what format DaaS should take, who is positioned to provide it, and how it will evolve into a component of the as-a-service category is only just beginning. The ongoing consumerization of IT – an overarching trend affecting every aspect of IT use in the enterprise – is shifting user expectations; it represents the enablement of regular, non-expert users to effectively take control of often highly complex and traditionally inaccessible IT tools.

DaaS is no exception to this trend and is a critical underlying capability that allows business users to focus on business outcomes rather than attempting to master IT.

In order to understand how DaaS will fundamentally change the CX world, read the Ovum report here

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