Wednesday Mar 25, 2015

Data As A Service...the next step in the X as a Service journey

The growing desire to seek competitive advantage from the use of data and the challenge of managing an increasingly complex and heterogeneous data landscape have created the right conditions for data-as-a-service (DaaS) to emerge.

The debate over what format DaaS should take, who is positioned to provide it, and how it will evolve into a component of the as-a-service category is only just beginning. The ongoing consumerization of IT – an overarching trend affecting every aspect of IT use in the enterprise – is shifting user expectations; it represents the enablement of regular, non-expert users to effectively take control of often highly complex and traditionally inaccessible IT tools.

DaaS is no exception to this trend and is a critical underlying capability that allows business users to focus on business outcomes rather than attempting to master IT.

In order to understand how DaaS will fundamentally change the CX world, read the Ovum report here

Tuesday Mar 24, 2015

Speeding up the innovation cycle with SaaS

The old way of doing things, by which companies had to wait years for an IT project to be finalized, is no longer sustainable, says Steve Miranda, Executive Vice President of Applications Development at Oracle. Read this article to find out why, he believes, IT has embraced Cloud.

Kronos Uses Oracle CPQ Cloud to Transform Selling Practices

Kronos helps organizations in 100+ countries manage their most strategic asset with workforce management tools. After offering on-premises solutions for 35 years, Kronos has transitioned into a cloud solution provider with Oracle CPQ Cloud.

Sr. Director Leah Hill, Kronos Global Service Business Development, talks about the minimal costs of adoption and the culture they've built based on standards and efficiency. Watch Video »

Oracle CRM Watchlist 2015 Winner

Leading CRM expert, best-selling author, analyst and regular contributor to ZDNet, Paul Greenberg, has listed Oracle as a 2015 winner on his CRM Watchlist. Paul is an advisor to both public and private organizations and continues to define the landscape of CRM including industry trends, challenges and opportunities. As the Executive Vice President of the CRM Association, and Chairman of the University of Toronto’s CRM Centre of Excellence, Paul is considered one of the industry’s top thought leaders.

As part of his regular contribution to ZDNet, Paul published his 2015 CRM Watchlist to select CRM vendors making an impact in the market, from 2014 to 2017. Paul clearly defines impact as a leading solution provider in a specific field that’s currently prevalent and will maintain sustained impact over time. In his words, these are companies “providing what customers are looking for in a way that individual customers find meaningful.” Paul’s evaluation also considers a company’s outreach - including its customers, analysts, and journalists – as key influencers in the market. Over 142 companies submitted applications for this year’s CRM Watchlist evaluation and Oracle’s CX suite was selected as one of the winning vendors! (...)

Read the rest of the article and find out Paul Greenberg CRM Watchlist on Oracle Andrew Keleher blog here

Using Big Data to Improve the Customer Experience

Using Big Data to improve customer experience [video]: http://ora.cl/d6b

Are customers ever truly loyal?

Service leaders, here’s a mustread report for you: Reinventing customer retention success with the help of customer psychology. ‪See this nice animation here: http://ora.cl/S7p

5 Trends Driving The Marketing Cloud Revolution

By John Bara, the President and CMO of Mintigo

Big data and marketing clouds require modern marketers to further embrace analytics.  For some marketers, this means getting out of their comfort zone.

The stereotype of marketers is that they are in marketing because they are not good in math or science. That myth is not exactly true.  Most marketers choose the career because they enjoy the energy of a dynamic environment, and have skills in creative, planning and project management. Increasingly, people come into the new world of modern marketing because they enjoy math, science and analysis.

The explosion of big data across all market segments has led to the need for a more analytical approach to marketing. Understanding the big trends behind the cloud and big data phenomenon and some of the resulting major trends in marketing will empower the CMO of the future.

I believe there are five trends that are driving the marketing cloud revolution:(...)

Read John Bara 5 trends here

E-Book: SaaS for Dummies!

Heard of SaaS but don't know where to start? Ever wonder what all the cloud jargon and buzzwords mean? Check out this new dummies e-book designed especially for business managers.

Take Action: Share this e-book with your prospects and customers to help them on their journey to the cloud.

This eBook will help line of business managers understand how they can take advantage of cloud solutions to solve their business challenges in the digital world.

Download and share the e-book SaaS for Dummies

Sunday Mar 08, 2015

Marketing Budgets Report 2015

The sixth annual Marketing Budgets Report, published by Econsultancy and sponsored by Oracle Marketing Cloud is a bellwether for the health of the marketing industry.

Find out the latest trends and how companies are realigning their budgets to capitalise on them.

Marketers across the globe:

  • Are making strong investments in marketing technology.
  • Have a cohesive and strategic focus on the customer experience.
  • Are finding it easier to secure boardroom buy-in for increased digital marketing budgets.

Download the 2015 Marketing Budget Report here

Oracle Social: 5 Emerging Themes for 21st Century Business

When you look at the nexus of forces impacting business today we can clearly see momentum building.  Each of the themes noted below is already happening, albeit at varying stages, in businesses across the globe. The continued innovation and speed of technology, coupled with the rise of millennials, will drive a tipping point in the next 12 to 36 months that will have a material impact to the business of business.

See the 5 Emerging Themes here

Dogs are Loyal. Customers Aren’t!

We’ve just released a new report, Dogs are Loyal. Customers Aren’t, written in collaboration with consumer behavior consultant, Philip Graves. The report looks at customer behavior through the prism of modern psychological theory and suggests that customers are not actually loyal to brands in the true sense of the word. Discover exciting findings and how to act according to these new realities

You can find the report here

Friday Feb 27, 2015

Oracle Social Grabbing the Attention of Key Influencers

Oracle Social is grabbing the attention of key influencers. Rival IQ noted that Oracle Social has more than double the audience of its closest competitor, Hubspot. Salesforce and Adobe fall far behind with only an estimated 10 percent of the audience that Oracle has.

According to the key influencers, here’s why Oracle Social is a step ahead of the competition:

  • We have the largest social presence of any of our competitors, driven mainly by more than one million Facebook fans.
  • Social professionals follow our handles to learn the latest about how companies are and how they should be leveraging social across CX, including marketing, service, commerce, and sales.
  • We cover the latest happenings at Oracle related to Social and CX, as well as curating and cultivating content from prominent thought leaders in this space.
  • We publish a consistent stream of relevant news, original content, and timely presentations to promote engagement.

See the online buzz from key influencers here!

Sunday Feb 22, 2015

Customer Concepts on Predictive Analytics, Intelligence and Big Data vs. Sales

Is your ability to predict buying behaviour in poll position or at the back of the grid? Get revved up here

Tuesday Feb 17, 2015

Oracle is quietly becoming a cloud giant (Network World article)

Oracle is quietly becoming a cloud giant... Its cloud business is now half the size of Salesforce, and the gap is closing quickly.

One of the drawbacks to the Christmas season is that good stories slip by and no one covers them until much later, if at all. Such was the case with Oracle's third quarter earnings, released on December 17. By that point, not many people were paying attention (tip of the hat to Forbes for first noticing it) to anything except shopping lists, but what Oracle had to say was significant.

Oracle is pulling off a minor miracle. It is adapting to and adopting a whole new technology and business model that should, in theory, be completely contrary and contradictory to its current model. One of the subtheories of Geoffrey Moore's business bible, Crossing the Chasm, is that companies established in one old industry are often unable to change with the times when their market shifts. As a result, they are often left behind or forced to go through a painful reinvention. (...)

Read the entire Network World article by Andy Patrizio here

Friday Jan 23, 2015

Do You Know What Your Salespeople Are Selling?

Sales organizations, beware- Today’s customers are more informed than ever and have no patience for salespeople telling them what they likely already know or how great your products are.

Read this article by Jeb Dasteel (Oracle SVP and Chief Customer Officer) and Amir Hartman

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