Thursday Apr 23, 2015

Want to Outperform Your Competitors? 4 Ways to Serve Up a Cloud Advantage

A Guest Post by Rod Johnson (pictured left), Group Vice President, Applications Business Group, Oracle

With more and more companies moving towards the cloud we wanted to find out how this cloud adoption impacted the success of these businesses. To do this, Oracle sponsored a global study, “Cloud Computing Comes of Age,” conducted by Harvard Business Review Analytic Services.

What did we find out?

  1. IT is not your opponent. IT and LOB share equal responsibility for cloud in high performing organizations.
  2. Move further, faster. Cloud leaders are not only more likely to use cloud across the top five functions (recruiting, marketing, sales, training, travel/expense management), but are also much more likely to be pushing cloud into more core business functions including procurement, supply chain and accounting.
  3. Be a role model. More than twice as many cloud leader respondents said that their CIOs had taken a leadership role in the move to the cloud compared to cloud novices (62 percent to 31 percent). These CIOs value the agility and efficiency cloud provides and they’ve made it a part of every conversation.
  4. Play to win. 72 percent of cloud leaders launched new products, 62 percent entered new markets, 55 percent expanded geographically, and 39 percent launched new business over the past 3 years.

The survey shows the clear business benefits of adopting cloud computing, but also highlights important insights for organizations that are looking to capitalize on the opportunities presented by the cloud.  IT and business leaders must work together to promote a more holistic cloud strategy if their organizations are to benefit from the next wave of cloud computing.

 Find out more about the study here.

Friday Apr 17, 2015

Survival In A CX-Centric World- Forbes article

Deliver or else: survival in a CX-Centric World http://ora.cl/MkI

Thursday Apr 16, 2015

IDC's Oracle Cloud: Platform-as-a-Service Vendor Profile

This IDC Vendor Profile reviews key potential success factors for Oracle, including its market potential, technology/solution, go-to-market and product strategies, and differentiators, and provides essential guidance for technology adopters.

Read and share this IDC Vendor Profile: IDC Vendor Profile: Oracle Cloud: Platform-as-a-Service

Wednesday Apr 15, 2015

Need a Forthright Endorsement for Oracle Service Cloud? Here's Crestron!

Crestron is the world’s leader in smart home technology systems. And this world leader is using Oracle Service Cloud to realize its vision and take care of its customers. Crestron has 90,000 customers contacting it through email, phone and chat, which are all tracked through Oracle Service Cloud. Richard Sasson, Crestron's Global Director of Technical Services, gives this “phenomenal tool” a full endorsement.

Crestron is realizing its vision with Oracle Service Cloud.

View Part 1 (1 min, 52 sec)
View Part 2 (2 min, 24 sec)

Monday Apr 13, 2015

Customer-Obsessed Marketing Is Your Next Competitive Edge

Oracle CEO Mark Hurd on customer-obsessed marketing. ‪#‎OracleCX15 http://ora.cl/tsC

Shoppers with reward cards see little point in loyalty

It seems that the idea of being loyal to a particular brand is a thing of the past. Researchers found "a third of people preferred low prices to points or other incentives" - http://www.bbc.com/news/business-32036916. So if customer loyalty is a myth, what should you focus on instead? http://ora.cl/xlJ

Why Most Customer Experience Improvement Efforts Fail

The most well-intentioned CX improvement plans often go awry unless they’re woven into a single holistic approach. That’s the inescapable conclusion from a week of discussions on stages and on the sidelines of Oracle’s Modern Customer Experience Conferences held last week. http://ora.cl/grZ

Wednesday Apr 08, 2015

Oracle Sales Cloud User Experience: Customers' Perspectives

Listen to three customer perspectives from Fike Corporation, Batesville Casket Company, and EagleBurgmann KE Ltd. on the Oracle Sales Cloud user experience. Watch this video: http://ora.cl/2DA

Modern Marketing In The Cloud Gives CMOs New Tools And Greater Influence

Modern Marketing in the Cloud Gives CMOs New Tools and Greater Influence to create more personal and relevant customer relationships. Read this Forbes article: http://ora.cl/9xm

Wednesday Mar 25, 2015

Yes, Larry Ellison's Oracle Is Now A Cloud Company! (Forbes)

In case there were any lingering doubts, Oracle has truly become a cloud company. Not that it doesn’t still sell on-premises software and hardware, but cloud is the fuel that is making the company’s motor hum.

Read Forbes' article about the last quarter Oracle performance and strategy here

Data As A Service...the next step in the X as a Service journey

The growing desire to seek competitive advantage from the use of data and the challenge of managing an increasingly complex and heterogeneous data landscape have created the right conditions for data-as-a-service (DaaS) to emerge.

The debate over what format DaaS should take, who is positioned to provide it, and how it will evolve into a component of the as-a-service category is only just beginning. The ongoing consumerization of IT – an overarching trend affecting every aspect of IT use in the enterprise – is shifting user expectations; it represents the enablement of regular, non-expert users to effectively take control of often highly complex and traditionally inaccessible IT tools.

DaaS is no exception to this trend and is a critical underlying capability that allows business users to focus on business outcomes rather than attempting to master IT.

In order to understand how DaaS will fundamentally change the CX world, read the Ovum report here

Tuesday Mar 24, 2015

Speeding up the innovation cycle with SaaS

The old way of doing things, by which companies had to wait years for an IT project to be finalized, is no longer sustainable, says Steve Miranda, Executive Vice President of Applications Development at Oracle. Read this article to find out why, he believes, IT has embraced Cloud.

Kronos Uses Oracle CPQ Cloud to Transform Selling Practices

Kronos helps organizations in 100+ countries manage their most strategic asset with workforce management tools. After offering on-premises solutions for 35 years, Kronos has transitioned into a cloud solution provider with Oracle CPQ Cloud.

Sr. Director Leah Hill, Kronos Global Service Business Development, talks about the minimal costs of adoption and the culture they've built based on standards and efficiency. Watch Video »

Oracle CRM Watchlist 2015 Winner

Leading CRM expert, best-selling author, analyst and regular contributor to ZDNet, Paul Greenberg, has listed Oracle as a 2015 winner on his CRM Watchlist. Paul is an advisor to both public and private organizations and continues to define the landscape of CRM including industry trends, challenges and opportunities. As the Executive Vice President of the CRM Association, and Chairman of the University of Toronto’s CRM Centre of Excellence, Paul is considered one of the industry’s top thought leaders.

As part of his regular contribution to ZDNet, Paul published his 2015 CRM Watchlist to select CRM vendors making an impact in the market, from 2014 to 2017. Paul clearly defines impact as a leading solution provider in a specific field that’s currently prevalent and will maintain sustained impact over time. In his words, these are companies “providing what customers are looking for in a way that individual customers find meaningful.” Paul’s evaluation also considers a company’s outreach - including its customers, analysts, and journalists – as key influencers in the market. Over 142 companies submitted applications for this year’s CRM Watchlist evaluation and Oracle’s CX suite was selected as one of the winning vendors! (...)

Read the rest of the article and find out Paul Greenberg CRM Watchlist on Oracle Andrew Keleher blog here

Using Big Data to Improve the Customer Experience

Using Big Data to improve customer experience [video]: http://ora.cl/d6b
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