Thursday Apr 10, 2014

Z Gallerie Makes Search for Perfect Sofa Easier Than Ever with Oracle Commerce

Z Gallerie, a California-based purveyor of furniture and home décor was seeing an increase in traffic to its online site and response to marketing programs. To improve conversion and basket size, Z Gallerie deployed Oracle Commerce. In August 2013, Z Gallerie went live with Oracle Commerce resulting in more relevant content, improved navigation and better ease-of-use regardless of the device customers use to access the site. The full implementation was completed quickly and sales from on-site search have dramatically increased.
  • Using Oracle Commerce, furniture and home décor retailer Z Gallerie expanded the products available on its e-commerce site and delivered better content, improved navigation and ease-of-use for store associates and customers alike.
  • As a result of the Oracle Commerce deployment, Z Gallerie has seen a strong rise in sales on items searched.
  • Z Gallerie attributes the gains to new functionality that enables the company to highlight its best-selling and most relevant products on its site and within its search function, as well as its new infinite scroll capability, which allows customers to see more products overall and makes it easier for them to find exactly what they are looking for.
  • Z Gallerie worked with Cirrus10, a Gold-level member of Oracle PartnerNetwork (OPN), to go live rapidly on Oracle Commerce.
  • The retailer already was using Oracle Database throughout the enterprise before expanding the footprint with Oracle Commerce, and the implementation offers the potential for integration with other Oracle solutions in the future.

Supporting Quotes

  • “We’re seeing a lot more engagement on our category pages. Prior to implementing Oracle Commerce, only 40 percent of our visitors would hit a product page. That number has increased significantly leading to more site conversions and increased sales,” said Kerem Ozkay, eCommerce Marketing Analyst, Z Gallerie.
  • “Everyone has been talking about omni-channel, and that’s something we embrace as well. Oracle is the right choice because we strive to bring the web, the tablet, the mobile phone, and the in-store experience together for our associates and our customers,” said Howard Kolodny, Chief Information Officer, Z Gallerie.
  • “The e-commerce and in-store experience are inseparable and instrumental to delivering commerce anywhere,” said Mike Webster, Senior Vice President and General Manager, Oracle Retail. “Z Gallerie is leveraging best-in-class Oracle solutions to offer a differentiated customer experience and drive sales across all channels.”

2014 B2B Commerce Survey Reveals B2B Businesses Continue to Struggle With Complexity While Increasing Focus on the Customer to Drive Growth

The results are in!  We surveyed B2B commerce IT and business professionals to see where their organizations have invested in the last year, challenges they are facing, and key investment areas for 2014 and beyond.  Here are some of my key take-aways from this year’s survey (these are only the headlines.... read all details in the original article here):

  • Complexity grows in 2014 as businesses strive to increase market share
  • Online channel drives revenue in 2013 BUT is expected to take an even bigger piece of the pie in 2014
  • Customer satisfaction not only a priority in 2014, but a key success metric
  • Mobile is now table stakes for customer experience, but not yet driving significant direct revenue

Read full article here.

Want to see the complete survey results, click here to join a live webcast April 16th

Wednesday Apr 09, 2014

Oracle Service Cloud Named Leader in Forrester Customer Service Waves

We are thrilled to let you know that Oracle Service Cloud (previously known as "RightNow") was cited as a leader in The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014  and The Forrester Wave™: Customer Service Solutions For Enterprise Organizations, Q2 2014 with the top overall ‘Current Offering’ and ‘Strategy’ scores in the mid-market wave.

Oracle Service Cloud is rated a Leader position for our ability to scale, serve and meet the needs across both enterprise and small & medium business customers.

Oracle Service Cloud’s significantly improved position compared to the previous wave, reflecting Oracle's major investment in new development and focus on meeting our customers’ needs.

Friday Apr 04, 2014

Read Mark Hurd's New LinkedIn Post on marketers' urgency

In this LinkedIn post, Oracle President Mark Hurd explains what are the five key tenets marketers must embrace to stand out and succeed in a world where many businesses are in danger of becoming overwhelmed by the relentless impact of consumerization.

Read his article here

Wednesday Apr 02, 2014

Constellation Research's report on Oracle Sales Cloud

(...) organizations considering new CRM systems would be well served to take a careful look at Oracle Sales Cloud Release 8 writes market analyst Constellation Research in a recent report available here.

Friday Mar 28, 2014

General Motors leverages Oracle Social Media to manage its customers

General Motors uses Oracle Social Media to manage its entire customer base. This is an amazingly powerful project, supported by our partner Fleishman Hilliard.

In this video, Oracle Social's Mike Stiles Talks With GM's Mary Henige at SXSW on How to Manage Such a Large Customer Base.

Thursday Mar 27, 2014

"Oracle Has Sunny Forecast for Cloud Computing,” Says Influencer Smith

In a recent analyst summit, Thomas Kurian explained Oracle’s intentions to offer public, private and hybrid models of cloud computing to its customers and partners. This plan falls right in line with Ventana Research’s findings that cloud computing is important or very important to 57 percent of organizations.

Therefore, Ventana Research CEO Mark Smith believes the competitive edge of preintegrating the entire stack in the cloud is a great position from which to grow Oracle’s business. In this post, he tells his readers, who are transitioning to or evaluating cloud computing in any manner, that Oracle is a provider they can’t ignore.

Read Oracle Has Sunny Forecast for Cloud Computing.

Monday Mar 24, 2014

What You Should Look for in a Social Listening Tool

When shopping for a social listening tool, what are the features and functions you should look for? First piece of advice: Beware of incomplete solutions.

Read today’s guest post is from Oracle VP eCommerce and Social, CX Applications Business Group Bill Hobbib, offering up some clarity in a space increasingly crowded with vendors, both large and small, about what features and functions you should look for when shopping for a social listening tool. 

 

 

Forbes: 5 Steps Critical To The Future Of Telcos

The digital world permeates every aspect of our lives—from accessing email, news, and business dashboards on our phones, to paying for coffee or downloading a new bestseller with the tap of an app. Don’t miss the 5 steps critical to the future of Telcos via @Forbes. read article here

Thursday Mar 20, 2014

Customer Success Story: How NAB improved customer service using the cloud

Internal call centre calls dropped from 20,000 to 2,000 per month at National Australia Bank (NAB), following the implementation of Oracle Service Cloud in 2012.

Read the CIO article here

Customer Success Story: Full CX Transformation at Celcom, using the complete Oracle solutions stack

Celcom, the fastest growing Telco in Malaysia aims to be the No. 1 by 2015. To achieve this, a major IT transformation was called for with the company starting its journey by asking "What experience do we want to deliver to our customer?"

In this new video, learn how Celcom, the fastest growing Telco in Malaysia, goes under a full CX transformation leveraging the full Oracle red stack, including Siebel CRM, Oracle Knowledge and ATG Commerce, with the aim of delivering the experience modern customers expect.

Why Oracle Commerce is the game-changer for an evolving retail world

Your business must personalize the UX of your commerce site to individual consumers as they are using it, and provide a consistent experience across all of your brand’s touch-points (or risk losing customers)... to be continued.

Read the full article written by an Oracle partner, RealDecoy, explaining how the "omni-channel engagement", a fundamental of Oracle Commerce, has become the game-changer for online retail.

Monday Feb 24, 2014

Oracle buys BlueKai - Leader in Big Data for Marketing

On February 24, 2014 Oracle announced that it has signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience. The proposed transaction is subject to regulatory approval and other customary closing conditions. Until the transaction closes, each company will continue to operate independently, and it is business as usual.

BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.

The BlueKai team brings significant knowledge and capabilities to Oracle and is expected to continue facilitating excellence in data-driven marketing at Oracle.

Tuesday Feb 11, 2014

The Super Bowl from a social perspective with Oracle SRM!

In this report, Oracle examines the social activation from two different viewpoints: the broadcasting network and the brand integrations.

This year we analyzed brands that were Super Bowl's sponsors of the event and how they magnified their traditional ad spend through social channels.  We also looked at the growing phenomenon of non-sponsor brands leveraging this big stage to insert themselves into the social conversations surrounding the event.  Finally, you will find an in-depth review of the advertising itself through the lens of Oracle SEM.

It is an excellent example of the power of our social tools and social services; bringing together work from Social Partnerships, Social Analytics, and Social Strategy Consulting.

 

Thursday Feb 06, 2014

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester reports that the lead-to-revenue process has the power to transform marketing by driving engagement with multichannel, personalized, and customer-centric marketing strategies. Forrester’s 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.

Here’s what Forrester had to say about the Oracle Eloqua product: “It’s not surprising that Eloqua leads in features and functions. The company’s products have been in the field the longest (since the early 2000s) and have been deployed by many larger enterprises with complex marketing program requirements.”

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