By John Bara, the President and CMO of Mintigo
Big data and marketing clouds require modern marketers to further
embrace analytics. For some marketers, this means getting out of their
The stereotype of marketers is that they are in marketing because
they are not good in math or science. That myth is not exactly true.
Most marketers choose the career because they enjoy the energy of a
dynamic environment, and have skills in creative, planning and project
management. Increasingly, people come into the new world of modern
marketing because they enjoy math, science and analysis.
The explosion of big data across all market segments has led to the
need for a more analytical approach to marketing. Understanding the big
trends behind the cloud and big data phenomenon and some of the
resulting major trends in marketing will empower the CMO of the future.
I believe there are five trends that are driving the marketing cloud revolution:(...)
Read John Bara 5 trends here