By Richard Lefebvre-Oracle on Jul 27, 2015
It’s been a big month of media and glory for Oracle Commerce Cloud.
In a press release on June 29, 2015, Oracle unveiled its new Cloud Commerce solution built for the Oracle Public Cloud. Analysts, press, and customers are already touting the strength of the product and its competitive differentiation against other offerings on the market, as well as it being a core differentiator in Oracle’s customer experience cloud applications offering.
Praise from Leading Market Analyst
So far the biggest highlight of the launch has been the public kudos from Peter Sheldon, lead Forrester Commerce analyst. In his freshly released report, Sheldon states: “[T]he new platform has a high degree of commonality with the long-standing on-premises version in regard to features and capability. However, there are many all-new capabilities that differentiate the cloud version that include:
- “The Oracle cloud itself. Commerce Cloud lives exclusively in Oracle’s cloud environment which means high availability and elastic scalability across a mature, global cloud infrastructure. It also means four upgrades per year on an automatic push model, with Oracle planning to increase the velocity of upgrades to every six weeks …
- “Oracle Cloud marketplace for extensions. Although there are no extensions available today, Commerce Cloud will eventually leverage the Cloud Marketplace for both paid and commercial extensions to the platform as well as prebuilt integrations to third-party commerce ecosystem solutions …
- “Web-based administrative tools. For Commerce Cloud, gone is the legacy Flex-based “Business Control Center” inherited from ATG and the web-based “Workbench” inherited from Endeca. These tools are instead replaced by an all-new web administration tool built using Oracle’s Alta UI platform, on which the company is standardizing all of the new cloud products …
- “A new REST API architecture.The underlying codebase of the on-premises version of Oracle Commerce has been completely wrapped in a new level 3 REST API that uses Swagger (an open source API management platform) to manage all of the APIs …
- “A new responsive starter store. Commerce Cloud ships with a single-page design and responsive-enabled starter store, loosely based around a fictitious consumer coffee maker brand …
- “New “cloud”-exclusive features. in keeping with the mantra of old and new, Oracle is developing a new A/B testing tool for Commerce Cloud (due for release in the later part of 2015) that will be natively integrated with the new administrative tools and is designed to remove the need to use and integrate a third-party testing tool …
- “A new pricing model. Initially, Oracle will provide two term-based pricing models for Commerce Cloud: 1) a usage-based, tiered model based on annual page views of the storefront and 2) a revenue share model designed to allow Oracle reps to put apples-to-apples proposals in front of clients also considering Demandware.”
Sheldon continues by outlining Oracle Commerce Cloud’s product strategy and target market. Functionality of the Commerce Cloud aligns nicely with the segments of the market that are missing a solid SaaS commerce tool capable of handling aggressive growth. Sheldon believes we are right on with our targets of midsize B2C brands, small retailers, and larger brands looking for a SaaS solution to complement their on-premise solutions. Additionally, our ability to support and sell Commerce Cloud globally—particularly in emerging markets—is viewed as very positive.
Oracle has a vast opportunity in the Commerce SaaS market. With a shiny new product, we enter a field of faltering players as Demandware‘s profits decline and lag behind in marketshare and eBay (Magento) enters uncertain waters.
Other Highlights from Recent Press
Our customers and early partners have been busy speaking to media, highlighting the key product features and the differentiators in our strategy. Below are a few key quotes:
- Mark McKnight, e-commerce and marketing director at Rock/Creek, says he “is also excited that Oracle Commerce Cloud will improve Rock/Creek’s speed to market, letting his team create more original campaigns around products and engage its vibrant community more regularly.” (Source: Outdoor Retailer Rock/Creek Builds Its Community and Online Business—Forbes.com)
- “E-commerce is a strategic way to extend the reach of the Rock/Creek business,” says McKnight. “But we like to focus on bringing the best rock climbing, paddling, running and hiking gear to our customers—not managing a technology infrastructure.” (Source: Rock/Creek to help Launch Oracle Commerce Cloud—Nooga.com)
Powerful Solution Ecosystem
- Partners such as Spindrift and Object Edge are tapping into Oracle Commerce Cloud. “With Oracle Commerce Cloud we can now deliver the core commerce components of our customer implementations and also serve as the design agency for the broader customer experience,” said Keith Hurley, director, Spindrift (a DigitasLBI Company). “We will be able to focus on the broader business benefit from day one to deliver rapid, clean, performant solutions using our industry-leading knowledge.” (Source: Oracle Adds Commerce Cloud to Its CX Platform—Retail TouchPoints.com)
- “What is really, really nice for a company like ours, we’re able to treat Commerce Cloud as an ecosystem as opposed to a platform,” Garewal said. That means rather than solely using the service to deploy e-commerce websites, Object Edge can create its own tools and use those of other developers to deliver more powerful functionality to clients. (Source: Oracle Delivers Commerce Cloud to Ease E-Commerce Deployments—CRN)
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