Monday Jul 27, 2015

Oracle Commerce Cloud―Analysts, Press, Customers Applaud New Product

It’s been a big month of media and glory for Oracle Commerce Cloud.

In a press release on June 29, 2015, Oracle unveiled its new Cloud Commerce solution built for the Oracle Public Cloud. Analysts, press, and customers are already touting the strength of the product and its competitive differentiation against other offerings on the market, as well as it being a core differentiator in Oracle’s customer experience cloud applications offering.

Praise from Leading Market Analyst

So far the biggest highlight of the launch has been the public kudos from Peter Sheldon, lead Forrester Commerce analyst. In his freshly released report, Sheldon states: “[T]he new platform has a high degree of commonality with the long-standing on-premises version in regard to features and capability.  However, there are many all-new capabilities that differentiate the cloud version that include:

  • “The Oracle cloud itself. Commerce Cloud lives exclusively in Oracle’s cloud environment which means high availability and elastic scalability across a mature, global cloud infrastructure. It also means four upgrades per year on an automatic push model, with Oracle planning to increase the velocity of upgrades to every six weeks …
  • “Oracle Cloud marketplace for extensions. Although there are no extensions available today, Commerce Cloud will eventually leverage the Cloud Marketplace for both paid and commercial extensions to the platform as well as prebuilt integrations to third-party commerce ecosystem solutions …
  • “Web-based administrative tools. For Commerce Cloud, gone is the legacy Flex-based “Business Control Center” inherited from ATG and the web-based “Workbench” inherited from Endeca. These tools are instead replaced by an all-new web administration tool built using Oracle’s Alta UI platform, on which the company is standardizing all of the new cloud products …
  • “A new REST API architecture.The underlying codebase of the on-premises version of Oracle Commerce has been completely wrapped in a new level 3 REST API that uses Swagger (an open source API management platform) to manage all of the APIs …
  • “A new responsive starter store. Commerce Cloud ships with a single-page design and responsive-enabled starter store, loosely based around a fictitious consumer coffee maker brand …
  • “New “cloud”-exclusive features. in keeping with the mantra of old and new, Oracle is developing a new A/B testing tool for Commerce Cloud (due for release in the later part of 2015) that will be natively integrated with the new administrative tools and is designed to remove the need to use and integrate a third-party testing tool …
  • “A new pricing model. Initially, Oracle will provide two term-based pricing models for Commerce Cloud: 1) a usage-based, tiered model based on annual page views of the storefront and 2) a revenue share model designed to allow Oracle reps to put apples-to-apples proposals in front of clients also considering Demandware.”

Sheldon continues by outlining Oracle Commerce Cloud’s product strategy and target market. Functionality of the Commerce Cloud aligns nicely with the segments of the market that are missing a solid SaaS commerce tool capable of handling aggressive growth. Sheldon believes we are right on with our targets of midsize B2C brands, small retailers, and larger brands looking for a SaaS solution to complement their on-premise solutions. Additionally, our ability to support and sell Commerce Cloud globally—particularly in emerging markets—is viewed as very positive.

Oracle has a vast opportunity in the Commerce SaaS market. With a shiny new product, we enter a field of faltering players as Demandware‘s profits decline and lag behind in marketshare and eBay (Magento) enters uncertain waters.

Other Highlights from Recent Press

Our customers and early partners have been busy speaking to media, highlighting the key product features and the differentiators in our strategy. Below are a few key quotes:

Speed-to-Market

  • Mark McKnight, e-commerce and marketing director at Rock/Creek, says he “is also excited that Oracle Commerce Cloud will improve Rock/Creek’s speed to market, letting his team create more original campaigns around products and engage its vibrant community more regularly.” (Source: Outdoor Retailer Rock/Creek Builds Its Community and Online Business—Forbes.com)

Lower Costs

  • “E-commerce is a strategic way to extend the reach of the Rock/Creek business,” says McKnight. “But we like to focus on bringing the best rock climbing, paddling, running and hiking gear to our customers—not managing a technology infrastructure.” (Source: Rock/Creek to help Launch Oracle Commerce Cloud—Nooga.com)

Powerful Solution Ecosystem

  • Partners such as Spindrift and Object Edge are tapping into Oracle Commerce Cloud. “With Oracle Commerce Cloud we can now deliver the core commerce components of our customer implementations and also serve as the design agency for the broader customer experience,” said Keith Hurley, director, Spindrift (a DigitasLBI Company). “We will be able to focus on the broader business benefit from day one to deliver rapid, clean, performant solutions using our industry-leading knowledge.” (Source: Oracle Adds Commerce Cloud to Its CX Platform—Retail TouchPoints.com)
  • “What is really, really nice for a company like ours, we’re able to treat Commerce Cloud as an ecosystem as opposed to a platform,” Garewal said. That means rather than solely using the service to deploy e-commerce websites, Object Edge can create its own tools and use those of other developers to deliver more powerful functionality to clients. (Source: Oracle Delivers Commerce Cloud to Ease E-Commerce Deployments—CRN)

Learn more

Visit http://cloud.oracle.com for the latest and great resources to share with customers.

Monday Jul 13, 2015

Cloud and On-Premises IT: ready for 'Decade Of Coexistence'?

Oracle President of Product Development Thomas Kurian recently brought that coexistence to life as his team demonstrated new PaaS and IaaS products

Watch the full demos that summarize how how Oracle PaaS will handle three specific cloud-to-on-premises pain points: speedy mobile app dev, integration of cloud apps with on-premises apps, and monitoring performance in this new hybrid world

Read the article

Tuesday Jun 23, 2015

Cooking up leads: 3 ingredients of an award-winning recipe

How can you make the most out of your leads? Here are 3 core ingredients in our modern marketing recipe for success http://ora.cl/wgG

What is the stage of your marketing data?

Today’s modern customers have high expectations. What is the stage of your marketing data and how you can use it wisely? http://ora.cl/kTp

When it comes to mobile content not much beats the power of SMS

You may want to rethink your current mobile marketing strategy if SMS is not included: 90% of SMS messages are opened and read within the first 90 seconds of receipt http://ora.cl/Trk

According to CMOs this is priority one for consumers

CMOs are realizing that the customer experience (CX) is vital for any brand to have any kind of hope of surviving the next years http://ora.cl/7d0

Oracle's Larry Ellison Calls Cloud A 'Much Better Business. Here's Why!

When an industry is being disrupted, the way that cloud computing is upending the technology business today, established companies like Oracle are supposed to hedge their bets and cling to their old ways.

Instead, what was striking about Oracle’s Q4 FY2015 earnings call last week was the unequivocal way Oracle’s top three executives described the company’s cloud computing shift, as well as how fast its customers are adopting Oracle’s broad cloud software, platform, and infrastructure products.

“I would not trade the cloud revenue for the license revenue, as cloud revenues and cloud bookings mean significantly more in revenues and earnings over time,” Oracle CEO Safra Catz said.

Oracle Executive Chairman and CTO Larry Ellison described cloud as “a much better business for us.”

Read  the reasons why in the full Forbes article

Tuesday Jun 16, 2015

Be an Advisor, Not a Sales Person!

60% of buying decisions are made prior to speaking to a sales person. Learn how to achieve bigger and more profitable deals for your organization. Read the article here

Thursday Jun 11, 2015

Robo Silicon Joins Ranks of Live and Successful Oracle Sales Cloud Customer

Robo Silicon is a leader in the manufacture of engineering and construction materials. It’s also one in the latest wave of Oracle Sales Cloud customers to go live and tell its modern sales transformation story.

In this new video, Balaji Jayashankar, Robo Silicon’s Head of Sales and Marketing, describes how Oracle Sales Cloud, integrated with SAP on the back end, is helping reps and management gain and sustain higher levels of sales performance. The themes covered by this business leader will help reinforce your key messages including: mobility, pipeline visibility (“This visibility has really improved our performance and has helped us in sustaining it.”), flexibility and integration, and territory management. 

The suite vendors always beat the point solution guys

The Australian Financial Review outlines Oracle's cloud strategy, quoting Larry Ellison on how "the suite vendors always beat the point solution guys."

Larry Ellison's Oracle is trying to transition from a mature data management software vendor into the world's biggest play on cloud computing, writes The Australian Financial Review.

"The suite vendors always beat the point solution guys," Ellison is quoted as saying. "It's happened in every generation of computing where the end user, the customer, doesn't want to be the integrator of 30 separate applications from 30 separate vendors. It's no different now; it's just all in the cloud."

Read the article here

Wednesday Jun 03, 2015

Engage Magazine May 2015

Philip Graves & David Lopes shatter the customer loyalty myth in Engage Magazine last issue

Tuesday May 26, 2015

How The Cloud Answers Two Businesses' Need For Speed

Find out how cloud allows you to adjust to market changes, to interact with customers more directly and meaningfully, and to deploy applications more quickly http://ora.cl/ZDu

Driving Engagement and Conversion with Marketing Apps!

As you start your journey to Modern Marketing, you have a choice of tools. Discover how Modern Marketers are taking advantage of AppCloud to drive success http://ora.cl/P5v

The Secret Sauce for Your Sales Team

Not all leads are created equal. Find out what are the benefits of Oracle Customer Experience Cloud http://ora.cl/qLd

Oops! How to Recover from a Social Media Fail - and Prevent One in the Future

Learn how to recover from a Social Media fail and prevent one in the future http://ora.cl/QGI

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