By Richard Lefebvre-Oracle on Aug 22, 2016
Here is a great article by Zach Hanlon highlighting how revenue growth has given way to profitability as the primary metric for success:
For years revenue growth has been the primary metric of success amongst many brands. The strategy has been to grow a transactional revenue base and establish solid cash flow. Eventually a business can become profitable as operations are optimized and margins expand by reducing the cost of goods sold (COGS) through economies of scale. As e-commerce became a larger portion of the business this model became more entrenched as the hope of reaching a wider audience became a reality. Unfortunately, for many, revenue growth came at a steep price.