Thursday Feb 19, 2015

Optimize Sales Processes with Oracle

From lead generation to forecasting, a modern best practice transforms your sales processes, taking selling to the next level. In this micro site specially designed for Sales Executives, you will find several samples of Oracle’s key modern best practice for data-driven sales.

“Why Oracle Thinks It’s a Lead Horse in Digital Marketing”

Oracle acquired Responsys one year ago. At that time Gartner’s Julie Hopkins reported that the acquisition would make Oracle the “lead horse in the race” against Abode, Salesforce, and IBM. In this article, Dom Nicastro of CMSWire checked in to see if Hopkins was right and how the integration was going.

It takes some settling in after an acquisition, so 2015 is the year that Oracle will put the addition to its portfolio into action.

According to Steve Krause, group vice president of product management for the Oracle Marketing Cloud, Oracle is working on some major integrations. One of the first is Responsys’ Push IO, a push notification platform, which is integrated into the Oracle Responsys Marketing Suite.

Nicastro reminds his readers that Oracle bought Eloqua for B2B marketing automation capabilities, and then acquired Responsys to do the same for B2C.

Read Dom Nicastro's article here

Tuesday Feb 17, 2015

Relationship Advice for Marketers via Oracle Marketing Cloud

Tips to build engagements: relationship advice for marketers : http://ora.cl/8Jy

VIDEO: Oracle President Thomas Kurian on Marketing & CX

Perhaps no other business role has more to gain – and lose – in the ever-important world of customer experience (CX) than today’s marketer. Customer centricity and CX have become the leading strategic focus across almost every business around the globe. And yet there’s still no clear-cut winner on who owns customer experience. What is clear, however, is that marketing and its numerous customer touch points has the greatest opportunity to take the strategic wheel with today’s empowered, digital, social and mobile consumer.(...)

Oracle’s Thomas Kurian understands the CX imperative and the heavy weight on marketers to lead it. Having a consistent cross-channel view of customers with the ability to reach, engage, understand, segment, target and automate in an effective way is a major undertaking. But it is one Oracle has dedicated years of resources and time towards.   “We are the only ones in the industry that can actually solve these problems.” He goes on to say how Oracle is helping the marketer develop a “cross-channel identity graph” so marketers can know their users across all their channels and touch points. “The fact that we have this unified view of people, across all these channels, fundamentally transforms the power of marketing tools.” You can hear more from Kurian in this video.

Your Service Opportunity - a new collection of Vidlets by Oracle

Digital disruption has affected customer behaviour and changed the role of customer service forever, bringing with it a massive opportunity for you to place Service at the hub of customer engagement.

What will your opportunity look like? Our new vidlets expose and discuss the digital service challenge.

Modern Commerce, Higher ROI: It’s All About Experience


Learn how leading B2C and B2B brands are using Oracle Commerce to:
  • Drive higher traffic
  • Increase conversion rates of visitors to buyers
  • Increase average order value
  • Improve the customer experience and innovate faster
More information here!

Supercharge Your Sales with Oracle CPQ

Watch this short video to find out how your customers can maximize their sales reps productivity, increase volumes, eliminate errors and reduce training costs or sales cycles with Oracle CPQ Cloud!

Oracle is quietly becoming a cloud giant (Network World article)

Oracle is quietly becoming a cloud giant... Its cloud business is now half the size of Salesforce, and the gap is closing quickly.

One of the drawbacks to the Christmas season is that good stories slip by and no one covers them until much later, if at all. Such was the case with Oracle's third quarter earnings, released on December 17. By that point, not many people were paying attention (tip of the hat to Forbes for first noticing it) to anything except shopping lists, but what Oracle had to say was significant.

Oracle is pulling off a minor miracle. It is adapting to and adopting a whole new technology and business model that should, in theory, be completely contrary and contradictory to its current model. One of the subtheories of Geoffrey Moore's business bible, Crossing the Chasm, is that companies established in one old industry are often unable to change with the times when their market shifts. As a result, they are often left behind or forced to go through a painful reinvention. (...)

Read the entire Network World article by Andy Patrizio here

Winning the Customer Experience Race with Accenture

Visit or download the Winning the Customer Experience Race Infographic from Accenture and find out how you can best meet your customers expectations, while increasing revenue, in a 4 steps plan!

Monday Feb 16, 2015

ICMI Webcast: Forbes Reveals How Financial and Retail Companies Modernize Customer Service by Cedric Turner

Customers have lots of options. If you don’t deliver the right answers fast, they’ll go somewhere else.

That’s one of the reasons knowledge is the top customer service investment, according to a recent Forbes survey of 400+ executives. Financial services and retail companies use knowledge to provide fast, accurate answers across channels—and better train agents—while ensuring 100% regulatory compliance.

Join this ICMI webcast on March 5 at 1 pm EST / 10 am PST to hear ICMI and Oracle discuss how companies are getting ahead on the Roadmap to Modern Customer Service.

 You will learn:

Register Now

Friday Feb 06, 2015

Modern Customer Service : new video!

Modern Customer Service is about making it easy. Easy for customers to engage with your brand. Easy to serve your customers. Easy to adapt to the changing needs of your business. Here is a new 3-minute high-level overview of how Oracle Service Cloud meets today's service requirements is available on YouTube. Watch & share!

Thursday Feb 05, 2015

Why User Experience is Pivotal to Customer Experience

Technology provides tremendous capabilities for companies wishing to improve their customer experience. Hear from Thomas Kurian, President of Oracle, how Oracle researches customer needs to design solutions with market-leading design & functionality.

Watch video here

Wednesday Feb 04, 2015

Oracle Fusion CRM: Sales 11g Implementation Essentials Exam to be retired

Starting February 28th 2015, the Oracle Fusion CRM: Sales 11g Implementation Essentials Exam will be retired and replaced by Oracle Fusion CRM: Sales 2014 Implementation Essentials Exam! Effective July 1st, 2015, exam Oracle Fusion CRM: Sales 2014 Implementation Essentials (1Z0-425) will be the only exam accepted as qualifying criteria for the following specializations:

We recommend you take the new exam Oracle Fusion CRM: Sales 2014 Implementation Essentials (1Z0-425) in order to stay current with their Oracle certification and specialization.

WHY should you take our new exam?

Oracle Fusion CRM: Sales 2014 Implementation Essentials has been developed and is validated against Release 8 of Oracle Sales Cloud. This new exam is designed to offer you knowledge and implementation experience in the latest features of the Oracle Sales Cloud product.

HOW to prepare for the exam:

Archived Customer Success Forums by Solution

Missed the recent Acorn Paper Oracle Sales Cloud reference call? Visit the Archived Customer Success Forums by Solution page in order to take the replay and watch other Oracle CX reference calls.

UK Special: Marketing, Sales, Service and Social In the Cloud - London, United Kingdom - April 30, 2015

Cloud, social, mobile, and big data are transforming how business gets done. Attend Oracle CloudWorld in a city near you to explore modern business strategies and practices.

Marketing, Sales, Service and Social In the Cloud - London, United Kingdom - April 30, 2015 - Register your interest

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