Monday Feb 24, 2014

CRM solution migration to Oracle Sales Cloud made easy by Conemis

In this new video, find technical information regarding Conemis solution that make the data migration from any existing CRM solution (, Microsoft Dynamics, etc.) to Oracle Sales Cloud easy!

Oracle buys BlueKai - Leader in Big Data for Marketing

On February 24, 2014 Oracle announced that it has signed an agreement to acquire BlueKai to extend the world's largest Marketing Cloud with the leading Data Management Platform to personalize marketing programs and customer experience. The proposed transaction is subject to regulatory approval and other customary closing conditions. Until the transaction closes, each company will continue to operate independently, and it is business as usual.

BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. BlueKai's Data Management Platform (DMP) centrally organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world's largest 3rd party data marketplace to augment a customer's proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.

The Oracle Marketing Cloud is an integral part of the Oracle Customer Experience Cloud which includes commerce, sales, service, social and marketing. Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer lifecycle.

The BlueKai team brings significant knowledge and capabilities to Oracle and is expected to continue facilitating excellence in data-driven marketing at Oracle.

Latest Release of Oracle Eloqua Introduces Innovative New Modern Marketing Execution and Reporting Capabilities

Today’s modern marketer is increasingly tasked with a complex balancing act that involves helping their organization identify and understand its customers, create relevant and engaging experiences, find and nurture opportunities, deliver revenue and demonstrate marketing’s impact on the bottom line. To help CMOs and their global marketing teams balance these complex objectives, Oracle today extended the Oracle Marketing Cloud. The new features and enhancements to Oracle Eloqua, a component of Oracle Marketing Cloud, help modern marketers optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue.

News Facts

Extending its commitment to helping CMOs and their global marketing teams optimize the customer experience and execute marketing campaigns that have a measurable impact on revenue, Oracle today introduced new functionality and enhancements to Oracle Eloqua.
With the latest release of Oracle Eloqua, marketers can deliver more meaningful engagement and experiences than ever before by integrating data sources to build a complete and actionable view of customers.
The enhancements support key marketing initiatives, including content marketing and social relationship management, by empowering marketers to deliver targeted and dynamic content in emails, blogs, social media sites and landing pages.
To help further optimize the performance of marketing campaigns, the latest release of Oracle Eloqua also includes Revenue Dashboards that provide clear and actionable visibility into marketing’s impact on revenue and customer responses.

Oracle Eloqua is the only solution that enables marketers to manage campaigns with owned, earned and paid media objectives in a single platform.

Read the complete product release announcement here.

CRMIT Solutions' CRM++ Asterisk Telephony Connector Achieves Validated Integration with Oracle RightNow Cloud Service

CRM++ Asterisk Telephony Connector offers a comprehensive integrated telephony channel solution for Oracle Service Cloud. Oracle RightNow Cloud Service customers can now directly access Asterisk Telephony features through the CRMIT Solutions' Unified Agent Desktop enabling an efficient cross channel customer experience

Milpitas, US, Febrauary 13, 2014 - CRMIT Solutions, a contact centre and mobile experience solution provider specializing in marketing, sales force & service automation, CRM implementation & migration, training and user adoption solutions, announced today it has achieved Oracle Validated Integration of CRM++ Asterisk Telephony with Oracle RightNow Cloud Service, a component of Oracle Service Cloud. CRMIT Solutions is a Platinum level member in Oracle PartnerNetwork (OPN).

To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customer and partner community. By achieving Oracle Validated Integration, CRMIT Solutions has been recognized by Oracle for its integrated Oracle RightNow Cloud Service offering that can help enable organizations to achieve sustainable business growth through relevant, cross-channel customer interactions that strengthen customer relationships, and help reduce costs by maximizing agent efficiency.

"The CRM++ Asterisk Telephony Connector for Oracle Sales Cloud showcases CRMIT Solutions focus and commitment to extend the Customer Experience (CX) expertise to our existing and potential customers," said Vinod Reddy, Founder & CEO, CRMIT Solutions.

"Achieving Oracle Validated Integration gives our customers confidence that the CRM++ Asterisk Telephony Connector for Oracle RightNow Cloud Service is functionally sound and performs as tested," said Kevin O'Brien, Senior Director, ISV and SaaS Strategy, Oracle. "For solutions deployed on-premise, in the cloud, or both, Oracle Validated Integration applies a rigorous technical review and test process that helps to reduce deployment risk and improves the user experience of the partner's integrated offering."

Wednesday Feb 19, 2014

Oracle Sales Cloud Mobile for Smartphone .

Watch this 3' YouTube video and see how you can have complete and easy access to your CRM system while on the go with Oracle’s latest mobile app smarterselling [compatible with OS, Android, or Blackberry]

4 Takeaways on Modern Customer Service from CloudWorld

Oracle held CloudWorld last week in San Francisco. While there were many ideas and themes being discussed in the Customer Service track, several stood out as key differentiators for any company interested in a modern approach to delighting customers.

Read Christina McKeon report on the 4 Takeaways on Modern Customer Service here

Friday Feb 14, 2014

New : Eloqua for Life Sciences

Marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries face unique challenges in their efforts to reach healthcare providers, payors, and prescription influencers with personalized communications. At the same time, diminishing budgets require more output from less resources, which makes traditional in-person marketing too expensive and inefficient. To help life science organizations address these challenges and better target and engage with key healthcare audiences, Oracle today announced Oracle Eloqua for Life Sciences.

News Facts

  • To help life sciences organizations better reach and engage customers, Oracle today introduced Oracle Eloqua for Life Sciences.
  • The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Life Sciences is a flexible and scalable cloud-based solution for marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries that offer industry-specific best practices and capabilities to improve the efficiency and effectiveness of marketing campaigns.
  • To improve efficiencies in the development and execution of marketing campaigns, Oracle Eloqua for Life Sciences offers predefined contact and account fields, customized campaign templates based on industry best practices, and life science-specific reporting templates that drive user adoption, optimize performance and help marketing organizations achieve rapid time to value,.
  • To improve the effectiveness of marketing campaigns, industry-specific capabilities in Oracle Eloqua for Life Sciences help marketers target specific healthcare audiences, improve engagement, enhance measurement and produce actionable reporting.
  • The advanced targeting and segmentation capabilities also improve campaign reach and maximize sales staff effectiveness by enabling marketers to personalize engagement and foster one-to-one conversations with healthcare professionals and prescription influencers.
  • Oracle Marketing Cloud now has industry-specific marketing solutions for financial services, industrial services and life sciences. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.

Key Benefits

Oracle Eloqua for Life Sciences helps marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries increase revenues and reduce costs by supporting the design and delivery of personalized communications across all channels.

Key benefits delivered by Oracle Eloqua for Life Sciences include:

  • Optimized campaign management and execution: An intuitive user interface specifically designed for the life science industry makes it simple to create campaigns, landing pages and forms, and automate email, demand generation, and content marketing programs.
  • Fast and accurate targeting: Oracle Eloqua Targeting and Segmentation technology helps life science marketers increase engagement, improve efficiency and drive sales by quickly and easily delivering relevant, targeted, and meaningful communications across traditional and social channels.
  • Simplified marketing compliance: By logging, tracking and sending an exact copy to your system for every communication from marketing, Oracle Eloqua for Life Sciences enables marketers to deploy compliant and approved digital communications across all channels.
  • Better lead management: Oracle Eloqua Lead Management helps improve sales team productivity by identifying the best leads and nurturing unqualified, or cold leads, to help move them along the buyer’s journey.
  • Enhanced customer insight: Oracle Eloqua Marketing Measurement capabilities provide deep insights into marketing activities and campaign performance, showing impact on qualified sales leads, pipeline and ROI.
  • Rapid deployment: With Oracle’s proven methodology and pre-packaged content for eDetailing, medical education events, formulary approval and online product education campaigns, marketers can ensure rapid time to market for marketing campaigns.
  • Simple integration: One-click integration enables marketers to quickly and easily integrate actionable customer insights into its existing enterprise applications. The solution also integrates with more than 100 social media and direct mail tools via connectors hosted in the Oracle Eloqua AppCloud.

Supporting Resources

New Program & Enrollments OPN Membership System

On March 10, 2014, the OPN Membership, Programs and Enrollments (P&E) System will be migrated into the Oracle Partner Store (OPS).

The Oracle Partner Store will streamline and automate P&E processes including OPN membership and resell rights applications for your company. The new solution will improve end to end transaction velocity, provide you with real-time transaction status, and allow you to self-manage your OPN memberships with Oracle.

Key Benefits Include:

  • Cascading privileges between worldwide and associate partners
  • Streamlined user access/management
  • 360 degree view of partner profile and privileges
  • Elimination of landing pads for ISVs
  • Simplified agreement and company registration process
  • Elimination of separate Knowledge Zone application requirement

Key Dates:

  • March 1st - 8th: System Blackout Period (no new applications will be processed)
  • March 8th - 9th: OPS Down Time
  • March 3rd and 12th: Live Partner Trainings (details below)
  • March 10th Go Live

Impact To Sales – Important Changes Effective March 10th:

  • Agreement start and end dates will be systematically enforced. When OPN Memberships expire all other privileges for the partner will cease. This includes deal registration and ordering (OPS, EDI/XML, and offline) until the membership is renewed. Manage your business and plan accordingly





P&E Overview


March 3rd, 2014
9:00 – 10:00 AM PT

Small Button Top
Join session
Small Button Bottom

PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers

P&E Overview


March 3rd, 2014
8:00 – 9:00 PM PT

Small Button Top
Join session
Small Button Bottom

PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers

P&E Refresher


March 12th, 2014
9:00 – 10:00 AM PT

Small Button Top
Join session
Small Button Bottom

PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers

P&E Refresher


March 12th, 2014
9:00 – 10:00 PM PT

Small Button Top
Join session
Small Button Bottom

PW: Oracle123
Toll- Free US/CA Dial-In: (800) 869-4361
Toll-Free International Dial-In Numbers

Contact your regional Partner Business Center.

Oracle CX strategy and solutions sales plays: a webinar for EMEA partners, Monday March 3rd, 12pm GMT / 1pm CET

Grab a sandwich, a coffee and a network connection, and join me on Monday March 3rd at 12pm GMT (1pm CET) for a 60' webcast specially designed for EMEA partners!

During this one hour event, you will have the opportunity to listen about the Oracle CRM & CX solutions strategy going forward, understand which combination of Oracle products uniquely fits your specific customer's business requirements, find out what Systems Integrators may expect in terms of pre-packaged integration paths between the different building blocks and, last but not least, hear about the related Oracle Partners programs.

This webinar is THE best 60' time investment for all partners who are willing to maximize their CX business value in the near future!

It will be a relaxed presentation with opportunity for some Q&A within the time reserved.


  • CRM & CX market's trends
  • Oracle CX solutions strategy
  • Brief overview of each Oracle CX solution
  • Oracle CX solutions integration strategy
  • Sales Plays by industry, deployment model, business requirement, etc.
  • Value proposition and support programs for Oracle Partners

To register for attendance, please send an eMail to

After registration you will be contacted with the details to join the WebEx event and the audio call closer to the time of delivery.

Thursday Feb 13, 2014

Undercover the Oracle CPQ Cloud (Big Machines) Value Proposition : a Webinar for Oracle EMEA Partners Monday 3rd March - 4pm GMT (5pm CET)

Please join Travis True, Oracle CPQ Cloud (Big Machines) Alliances Consultant and myself on Monday March 3rd, 4pm GMT (5pm CET) for a webinar featuring Oracle CPQ Cloud (Big Machines) value proposition for Oracle EMEA Partners.

You should reserve 60-minutes for this event. It will be a relaxed presentation and it will include opportunity for some Q&A within the time reserved.


  • Introduction and overview of Oracle CPQ Cloud (Big Machines) offerings
    • Oracle CPQ Cloud  (ex BMI)
    • Oracle CPQ Cloud  for Mid market (ex BMX)
  • Oracle CPQ Cloud  Sales Plays
  • Business Opportunity for Oracle Partners
  • Partners’ Specialization and Enablement StrategyØ  Discussion and Q&A

To register for attendance, please send an eMail to

After registration you will be contacted with the details to join the WebEx event and the audio call closer to the time of delivery

Reminder: Oracle Social Relationship Management Fast Track Friday : your speedway to SRM specialization

Specialization is your quickest route to success with Oracle Social Cloud. In fact, partners who achieve Oracle Specialization close more and larger opportunities than non-specialized partners. 

Join us for the Oracle Social Relationship Management (SRM) Fast Track Friday on February, 21 2014 at 2:00PM GMT. The Oracle SRM Fast Track Friday is a 90 minute live virtual training session designed to provide attendees with an overview of the recommended training they need to pass the associated Sales and Pre-Sales Specialist assessments. 

By the end of the Fast Track Friday session and along with the recommended pre-requisites - each attendee should be able to take and pass the Oracle Social Relationship Management PreSales and/or Sales Specialist Assessments.

This event is offered FREE of charge to select Oracle Partners. Register Now!

What’s New in Oracle Commerce v11?

This release makes considerable progress in bringing together the industry-leading Commerce Platform (ATG Web Commerce) and Guided Search/Experience Management solution (Endeca Commerce) under one unified brand with a consistent delivery cycle and version numbering.  Keep in mind that for this release the software is still available in both the “ATG Web Commerce” and the “Oracle Endeca” product packs (changes are forthcoming in eDelivery which will have a unified Oracle Commerce product pack).

Themes for Oracle Commerce 11 include:

•     Commerce, Content, & Experience, Synched – Unification of critical functionality that links commerce, content, experience platform & personalization – further unifying the Commerce Platform, Merchandising, Guided Search, and Experience Manager

•     Business Tools – Enhanced infrastructure and features for managing and delivering differentiated commerce experiences

•     Omni-Channel – Create once, deploy catalog / cart / commerce anywhere – online, on-the-go, in-the-store

•     Integrations – Reference quality, best-practice source code to help unify all the pieces of the commerce experience – commerce, content, services, social, and sales integration enhancements

For more information about our latest release, please download and read the What’s New In Oracle Commerce 11 document.  Also available is the What’s New in Oracle Commerce 10.2.1 Assisted Selling Reference Application document, which was released simultaneously and features the new Assisted Selling Application.  The Assisted Selling Application will be updated to the v11 platform in the next couple of months.

The early feedback from customers, partners, and the field on Oracle Commerce 11 has been very positive with quite a few customers looking to get going immediately on upgrades to this latest version.

Oracle Commerce v11 Product Release Partner Webcast - Thursday Feb 27th, 4pm GMT

OPN and the Oracle Commerce Product Management Team are hosting two exclusive webcasts for Oracle Commerce partners to learn about the latest features and updates in the v11 release of Oracle Commerce.

The webcasts will feature a review of the high level strategy and vision for the latest Oracle Commerce product release, a summary of the new business and technical features, an update from our partner enablement team on upcoming programs and events to build and help develop partner competency, and a Q&A session to answer all of your questions.

Thursday Feb 27, 2014, 8:00 AM PST / 4:00 PM GMT

WebEx URL:

Meeting ID: 98195607

Participant Local Dial-In Numbers:

France: 0170807153

Germany: 06922224703

Netherlands: 0207075535

United-Kingdom: 02031070289


  • High Level Strategy Review
  • What’s New in Version 11.0  
  • Business Features
  • Technical Features
  • Partner Enablement and Specialization Update for Oracle Commerce v11
  • Partner Q&A
Tweet your questions before and during the event to @OPNCXEnablement

Wednesday Feb 12, 2014

Oracle Sales Cloud Mobile for Tablet

Check this 2' YouTube video to see Oracle's latest mobile application for sales representatives and sales managers provides a single, native application across all platforms—OS, Android, or Blackberry—phone or tablet. 

Only Oracle Sales Cloud Mobile provides complete and easy access to your CRM system while on the go: manage opportunities, review pipeline, adjust forecast, email your sales team, search LinkedIn—all from one application. Smarter sales: anywhere, any time, on any device.

Customer Experience is an ‘Outside In’ Job by Krassimira Iordanova

What Customers Want

As a consumer, customer experience is simple: you want to be served whenever you want, however you want (channels). You expect the company to know you and make relevant offers. If things go wrong, you expect quick fixes. You hate to repeat the same story you told the call center agent a week ago.

You also expect to be surprised in a positive way. Sometimes you really don't know what you want, but if they show you something cool, you might buy it.

For example, I remember browsing at Bungalow 8, a mind-blowing store for home furnishing in Mumbai. When I entered, they asked me "Ma'am, is there anything special you are looking for?" I said, "I'm not looking for anything in particular, but if you show me around, I might end up buying something I like." And I did. 

Companies Have it ‘Inside Out’

As a company, you might have a tough time with all this customer experience stuff, because you're focused on process efficiency. Process efficiency is an ‘inside out’ view; customer experience is an ‘outside in’ view. To understand the difference, contrast most airlines’ boarding procedures (inside out) with Apple’s Genius bar (outside in). Which experience do you prefer?

A Change in Perspective

Customer Experience Journey Mapping helps you flip your perspective to ‘outside in’ so you can identify every moment of your customer’s experience, whether it is a specific interaction, or an entire relationship with your brand across touch points. As the Harvard Business Review says,

A company that manages complete journeys, would not only do its best with the individual transaction, but also seek to understand the broader reasons for… the call in the call center, address the root causes and create feedback loops to continuously improve interactions upstream and downstream..."

You can best visualize continuously improving interactions by diagramming your customer's journey across the buy and own lifecycle. This helps you see where you need to make changes. And if you deliver a great experience across this cycle, then it becomes an infinite loop where customers remain loyal because you deliver on your brand promise.

Take Action

Start cultivating an ‘outside in’ customer perspective of your organization by participating in a hands-on Journey Mapping Workshop. You will leave with practical insights you can apply right away.

Upcoming 2014 Journey Mapping Workshops in Europe:

Find more information on journey mapping here.



« April 2014