By Richard Lefebvre-Oracle on Apr 13, 2016
Ten years ago, Vitrue, the company that would become the
cornerstone of Oracle’s Social Cloud, was created. Vitrue was ahead of its
time. Led by Reggie Bradford, current
Oracle SVP, it took an opening in the marketplace - social brand management -
and built the industry’s leading SaaS-based social relationship management
program. Today, we sat down with Reggie to discuss what the next 10 years could
look like for social business innovation.
Maggie Schneider Huston, Senior Content Manager, Oracle Social Cloud: These past 10 years have been exceptional. What have you seen happen in the social marketing and social business space? How has social matured?
Reggie Bradford, Senior Vice President, Oracle: If you go back to the very beginning, we had a vision that hinged around more people discovering information based on recommendations from peer or a friend. Social networks fueled and amplified that. Nine out of 10 people were buying products based on recommendations - but brands had no way to engage or influence that conversation. Vitrue was formed to help brands do that. (…)
Read the full interview here