“DemandGen Europe” rebranded as “ec4u marketing experts”
(Munich, March 30, 2015): Effective immediately, “DemandGen Europe”, the specialist for lead management and customer lifecycle management will operate under the “ec4u marketing experts” brand. Consequently, a uniform image will be pursued as part of the customer excellence initiative with the leading CRM consulting firm, “ec4u expert consulting”.
Common customers of the two company groups can count on added value of their combined portfolio, which covers every customer-relevant facet of an enterprise. This approach reflects the demanding vision of both company groups that marketing, sales, and service are all part of a shared team responsible for generating revenues – a team that accompanies the customer seamlessly in all interactions and across all channels to facilitate a comprehensive customer experience.
Rebranding of “DemandGen Europe” as “ec4u marketing experts” is the logical next step in offering the entire portfolio to customers. Reinhard Janning, CEO of ec4u marketing experts ag explains, “In future, we will provide one-stop consulting services to our customers. Now, we are in a position to easily and efficiently map the lifecycle of a customer – from concept through to implementation.”
David D. Laux, CEO of ec4u expert consulting ag, adds, “Our task for customers is clear. We empower enterprises to establish customer excellence as a success-critical discipline for digital transformation – via an intelligent combination of processes, tools, content, and resources in marketing, sales, and service into an integrated business model.”
Both company groups, “ec4u expert consulting” and “ec4u marketing experts”, boast a joint base of over 500 successful projects in ten core sectors that include telecommunications, financial services, life science, manufacturing, automotive, technology, and consumer goods. They have equally gained top-notch accolades in their service categories and the best evaluations for their services. The two company groups employ over 250 experts spread across offices in Germany (Munich, Karlsruhe, Düsseldorf, Berlin), Austria (Eisenstadt/Vienna), Switzerland (Pfäffikon/Zurich), and England (London).
About „ec4u marketing experts“
“ec4u marketing experts” (formerly “DemandGen Europe”) was founded in Munich in 2003. We are a Germany-based consulting firm and run – together with our strategic partner “ec4u expert consulting” – offices throughout Germany (Munich, Karlsruhe, Düsseldorf and Berlin), Austria (Eisenstadt/Vienna), Switzerland (Pfäffikon/Zurich) and UK (London). Our marketing experts advise and assist customers with the introduction of marketing cloud solutions to optimise their Lead Management and Customer Lifecycle Management processes. We support companies in defining customer acquisition and customer retention as a mission-critical discipline.
Known for an integrated approach and many years of specialist expertise, “ec4u marketing experts” has helped hundreds of customers to achieve measurable results with marketing automation and to create more business growth by establishing Marketing and Sales as a joint revenue-generating function.