Friday Nov 30, 2012

Win a iPad Mini in December with the Oracle Partners Enablement team!

Oracle December Calendar is available now!

As an Oracle Partner, come back every day in December to the OPN-Enablement Blog and open a door to answer a question about Oracle and his Partner Specialization. Every right answer leads one step further towards a winning opportunity for an iPad mini**

To get there, directly click on one of the following links:

**Participation is limited to Oracle Partner employees only

The Oracle Architects Training: 40 training sessions for our EMEA partners to build their Oracle Applications and Technical skills

There is a lot more to Oracle technology than meets the eye. Sure, you already belong to a small circle of our most experienced and committed partners. But are you making the best use possible of our technology solutions? Put it to the test.

Join the “Oracle Partner Architects Training”. It is aimed at providing your experts, architects and consultants with in-depth architectural knowledge about Oracle technology. Here is your chance to learn from the best. Seasoned speakers, exclusive content and no product marketing. Oracle technology beyond the obvious.

Mark your calendar

The Oracle Partner Architects Training is an online training program. Sign up for the live Webex sessions (scheduled from January 2013 till April 2013) or watch replays as they become available. Feel free to follow training sessions at your own pace. Also, last year’s sessions are still very accurate and very available on

NOTE: Looking to get your consultants Oracle certified? One more reason to join the Oracle Partner Architects Training. It is the fast track to getting their expertise validated with an Oracle certificate.

Thursday Nov 29, 2012

Oracle Fusion Tap Story - a 4' video about Fusion Tap

A story of true passion, a story of invention, a story you haven't heard before. Take a glimpse into the daily lives of the innovators who took the power and convenience of the iPad and coupled it with the latest advancements in cloud-based enterprise applications to bring you Oracle Fusion Tap. For your viewing pleasure -- the Fusion Tap story is full of vision and verve.

Watch Video »

Monday Nov 26, 2012

Oracle CRM/CX Newsletter October/November edition

A new edition of the CRM/CX Newsletter is now available, check it out HERE. This edition's content features:


Spotlight: Customer
Experience Summit

Spotlight: Oracle
OpenWorld 2012



White Papers


Product Update

Customer Buzz

Press Releases

Featured Training

Partner Update


Thursday Nov 22, 2012

Virtual Developer Day: Oracle Fusion Development - December 11th - 10:00-14:00 CET

Get up to date and learn everything you wanted to know about Oracle ADF & Fusion Development plus live Q&A chats with Oracle technical staff.

Oracle Application Development Framework (ADF) is the standards based, strategic framework for Oracle Fusion Applications and Oracle Fusion Middleware. Oracle ADF's integration with the Oracle SOA Suite, Oracle WebCenter and Oracle BI creates a complete productive development platform for your custom applications.

Join us at this FREE virtual event and learn the latest in Fusion Development including:

  • Is Oracle ADF development faster and simpler than Forms, Apex or .Net?
  • Mobile Application Development with ADF Mobile
  • Oracle ADF development with Eclipse
  • Oracle WebCenter Portal and ADF Development
  • Application Lifecycle Management with ADF
  • Building Process Centric Applications with ADF and BPM
  • Oracle Business Intelligence and ADF Integration
  • Live Q&A chats with Oracle technical staff

Developer lead, manager or architect – this event has something for everyone. Don't miss this opportunity.

December 11th, 2012
9:00 – 13:00 GMT
10:00 – 14:00 CET
12:00 – 16:00 AST
13:00 – 17:00 MSK
14:30 – 18:30 IST

Register online now for this FREE event!


9:00 a.m. – 9:30 a.m.


9:30 a.m. – 10:00 a.m.

Oracle Fusion Development

Track 1
Introduction to Fusion Development

Track 2
What's New in Fusion Development

Track 3
Fusion Development in the Enterprise

Track 4
Hands On Lab - WebCenter Portal and ADF Lab w/ JDeveloper

10:00 a.m. – 11:00 a.m.

Is Oracle ADF development faster and simpler than Forms, Apex or .Net?

Mobile Application Development with ADF Mobile

Oracle WebCenter Portal and ADF Development

Lab materials can be found on event wiki here. Q&A about the lab is available throughout the event.

11:00 a.m. – 12:00 p.m.

Rich Web UI made simple – an ADF Faces Overview

Oracle Enterprise Pack for Eclipse - ADF Development

Building Process Centric Applications with ADF and BPM

12:00 p.m. – 1:00 p.m.

Next Generation Controller for JSF

Application Lifecycle Management for ADF

Oracle Business Intelligence and ADF Integration

View Session Abstracts

We look forward to welcoming you at this free event!


Wednesday Nov 14, 2012

Highlights from the Oracle Customer Experience Summit @ OpenWorld

The Oracle Customer Experience Summit was the first-ever event covering the full breadth of Oracle's CX portfolio -- Marketing, Sales, Commerce, and Service. The purpose of the Summit was to articulate the customer experience imperative and to showcase the suite of Oracle products that can help our customers create the best possible customer experience.

This topic has always been a very important one, but now that there are so many alternative companies to do business with and because people have such public ways to voice their displeasure, it's necessary for vendors to have multiple listening posts in place to gauge consumer sentiment. They need to know what is going on in real time and be able to react quickly to turn negative situations into positive ones. Those can then be shared in a social manner to enhance the brand and turn the customer into a repeat customer.

The Summit was focused on Oracle's portfolio of products and entirely dedicated to customers who are committed to building great customer experiences within their businesses. Rather than DBAs, the attendees were business people looking to collaborate with other like-minded experts and find out how Oracle can help in terms of technology, best practices, and expertise.

The event was at the Westin St. Francis Hotel in San Francisco as part of Oracle OpenWorld. We had eight hundred people attend, which was great for the first year. Next year, there's no doubt in my mind, we can raise that number to 5,000.

Alignment and Logic

Oracle's Customer Experience portfolio is made up of a combination of acquired and organic products owned by many people who are new to Oracle. We include homegrown Fusion CRM, as well as RightNow, Inquira, OPA, Vitrue, ATG, Endeca, and many others. The attendees knew of the acquisitions, so naturally they wanted to see how the products all fit together and hear the logic behind the portfolio. To tell them about our alignment, we needed to be aligned.

To accomplish that, a cross functional team at Oracle agreed on the messaging so that every single Oracle presenter could cover the big picture before going deep into a product or topic. Talking about the full suite of products in one session produced overflow value for other products. And even though this internal coordination was a huge effort, everyone saw the value for our customers and for our long-term cooperation and success.

Keynotes, Workshops, and Tents of Innovation

We scored by having Seth Godin as our keynote speaker ― always provocative and popular.
The opening keynote was a session orchestrated by Mark Hurd, Anthony Lye, and me. Mark set the stage by giving real-world examples of bad customer experiences, Anthony clearly articulated the business imperative for addressing these experiences, and I brought it all to life by taking the audience around the Customer Lifecycle and showing demos and videos, with partners included at each of the stops around the lifecycle.

Brian Curran, a VP for RightNow Product Strategy, presented a session that was in high demand called The Economics of Customer Experience. People loved hearing how to build a business case and justify the cost of building a better customer experience.
John Kembel, another VP for RightNow Product Strategy, held a workshop that customers raved about. It was based on the journey mapping methodology he created, which is a way to talk to customers about where they want to make improvements to their customers' experiences. He divided the audience into groups led by facilitators. Each person had the opportunity to engage with experts and peers and construct some real takeaways.

The conference hotel was across from Union Square so we used that space to set up Innovation Tents. During the day we served lunch in the tents and partners showed their different innovative ideas. It was very interesting to see all the technologies and advancements. It also gave people a place to mix and mingle and to think about the fringe of where we could all take these ideas.

Product Portfolio Plus Thought Leadership

Of course there is always room for improvement, but the feedback on the format of the conference was positive. Ninety percent of the sessions had either a partner or a customer teamed with an Oracle presenter. The presentations weren't dry, one-way information dumps, but more interactive.

I just followed up with a CEO who attended the conference with his Head of Marketing. He told me that they are using John Kembel's journey mapping methodology across the organization to pull people together. This sort of thought leadership in these highly competitive areas gives Oracle permission to engage around the technology. We have to differentiate ourselves and it's harder to do on the product side because everyone looks the same on paper. But on thought leadership ― we can, and did, take some really big steps.

David Vap
Group Vice President
Oracle Applications Product Development

Update in Certification Exam Score Report Access Process!

Please note that exam results for all Oracle Certification exams will be accessed through CertView, starting October 30th, 2012.

Exam results will no longer be available at the test center, or on the Pearson VUE website. Candidates will receive an email from Oracle within 30 minutes of completing the exam to let them know that their exam results are available on CertView. Candidates must have an Oracle Web Account to access CertView. This new process applies to exam results for all Oracle Certification exams - proctored and non-proctored as well beta exams.

CertView, Oracle's self-service certification portal will be the partners one stop source for all their certification and exam history!

Other benefits of this change include: driving all candidates to have an Oracle Web Account which will lead to tighter integration with Oracle University records in the future, increased security around data privacy and a higher validity rate for candidate email addresses. Existing benefits of CertView include, self-service access to exam and certification records and logos, and access to Oracle's self service certification verification.

Accessing Exam Results

 Returning CertView Users

·         Click the link in the email sent by Oracle or go to

·         Select the See My New Exam Results Now link to view exam results

·         Select the Print My New Exam Results Now link to print exam results

 New CertView Users - Who Have An Oracle Web Account

·         First time Users must authenticate their CertView account

·         Account Authentication requires the Oracle Testing ID and email address from your Pearson VUE profile

·         Click the link in the email sent by Oracle or go to and follow the Authenticate My CertView Account link.

 New CertView Users - Who Do Not Have An Oracle Web Account

·         CertView users are required to have an Oracle Web Account

·         To create an Oracle Web Account, go to and select theCreate My Oracle Web Account Now link.

Then follow the remaining instructions under I do not have an Oracle Web Account on that page.

Thursday Nov 08, 2012

Fusion Applications Announces the Online Feature Query Tool

Fusion Applications Development is pleased to announce the availability of a new, online tool for viewing Fusion Features. Oracle Product Features allows you to view new features in Fusion across multiple releases, families and products. You can view online or download the data in a variety of formats, including pdf and xls. This easy-to-use tool covers the same content and therefore replaces the pdf versions of the What's New documents.

You can access Oracle Product Features from the Fusion Learning Center under Featured Assets > Product Features Query Tool. It can also be found under Release Readiness > Release Overview.

Oracle Product Features will be available to customers and Partners from MyOracleSupport, and the Partner Network Fusion Learning Center in the near future. 

Oracle Product Features provides you with a high level of flexibility allowing you to only see the content you want, whether it is for a single Fusion product family, such as Human Capital Management (HCM), across several releases, or to view the entire listing of new features. 

Content currently incorporates all new features introduced in Releases 3, 4 and 5. Release 6 content will be added in the near future.

Wednesday Nov 07, 2012

Mark Hurd on the Customer Revolution: Oracle's Top 10 Insights

Reprint of an article from Forbes

Businesses that fail to focus on customer experience will hear a giant sucking sound from their vanishing profitability. Because in today’s dynamic global marketplace, consumers now hold the power in the buyer-seller equation, and sellers need to revamp their strategy for this new world order.

The ability to relentlessly deliver connected, personalized and rewarding customer experiences is rapidly becoming one of the primary sources of competitive advantage in today’s dynamic global marketplace. And the inability or unwillingness to realize that the customer is a company’s most important asset will lead, inevitably, to decline and failure.

Welcome to the lifecycle of customer experience, in which consumers explore, engage, shop, buy, ask, compare, complain, socialize, exchange, and more across multiple channels with the unconditional expectation that each of those interactions will be completed in an efficient and personalized manner however, wherever, and whenever the customer wants.

While many niche companies are offering point solutions within that sprawling and complex spectrum of needs and requirements, businesses looking to deliver superb customer experiences are still left having to do multiple product evaluations, multiple contract negotiations, multiple test projects, multiple deployments, and–perhaps most annoying of all–multiple and never-ending integration projects to string together all those niche products from all those niche vendors.

With its new suite of customer-experience solutions, Oracle believes it can help companies unravel these challenges and move at the speed of their customers, anticipating their needs and desires and creating enduring and profitable relationships. Those solutions span the full range of marketing, selling, commerce, service, listening/insights, and social and collaboration tools for employees.

When Oracle launched its suite of Customer Experience solutions at a recent event in New York City, president Mark Hurd analyzed the customer experience revolution taking place and presented Oracle’s strategy for empowering companies to capitalize on this important market shift.

From Hurd’s presentation and related materials, I’ve extracted a list of Hurd’s Top 10 Insights into the Customer Revolution.

1. Please Don’t Feed the Competitor’s Pipeline!After enduring a poor experience, 89% of consumers say they would immediately take their business to your competitor. (Except where noted, the source for these findings is the 2011 Customer Experience Impact (CEI) Report including a survey commissioned by RightNow (acquired by Oracle in March 2012) and conducted by Harris Interactive.)

2. The Addressable Market Is Massive. Only 1% of consumers say their expectations were always met by their actual experiences.

3. They’re Willing to Pay More! In return for a great experience, 86% of consumers say they’ll pay up to 25% more.

4. The Social Media Microphone Is Always Live. After suffering through a poor experience, more than 25% of consumers said they posted a negative comment on Twitter or Facebook or other social media sites. Conversely, of those consumers who got a response after complaining, 22% posted positive comments about the company.

5.  The New Deal Is Never Done: Embrace the Entire Customer Lifecycle. An appropriately active and engaged relationship, says Hurd, extends across every step of the entire processs: need, research, select, purchase, receive, use, maintain, and recommend.

6. The 360-Degree Commitment. Customers want to do business with companies that actively and openly demonstrate the desire to establish strong and seamless connections across employees, the company, and the customer, says research firm Temkin Group in its report called “The CX Competencies.”

7. Understand the Emotional Drivers Behind Brand Love. What makes consumers fall in love with a brand? Among the top factors are friendly employees and customer reps (73%), easy access to information and support (55%), and personalized experiences, such as when companies know precisely what products or services customers have purchased in the past and what issues those customers have raised (36%).

8.  The Importance of Immediate Action. You’ve got one week to respond–and then the opportunity’s lost. If your company needs more than a week to answer a prospect’s question or request, most of those prospects will terminate the relationship.

9.  Want More Revenue, Less Churn, and More Referrals? Then improve the overall customer experience: Forrester’s research says that approach put an extra $900 million in the pockets of wireless service providers, $800 million for hotels, and $400 million for airlines.

10. The Formula for CX Success.  Hurd says it includes three elegantly interlaced factors: Connected Engagement, to personalize the experience; Actionable Insight, to maximize the engagement; and Optimized Execution, to deliver on the promise of value.


Deliver Your Customers the Right Answer at the Right Time with Oracle Cloud!

A nice 3' video picturing how Oracle Cloud Services can help your Customers delivering to their end customers the level of service they want, need, expect from their vendor...

Tuesday Nov 06, 2012

The Partner Perspective from Oracle OpenWorld 2012 - IDC’s Darren Bibby report

Below is IDC’s Darren Bibby report on ‘The Partner Perspective from Oracle OpenWorld 2012’. If you missed the 2012 edition, I trust this will give you the willingness to attend next year one!

October 26, 2012

I attended my fourth Oracle OpenWorld earlier in October. I always go in with the lens of, "What's in it for partners this year?" Although it's primarily thought of as a customer event - and yes, the bulk of the almost 50,000 attendees are customers - this year's conference was clearly the largest and most important partner event Oracle has ever run.

Oracle PartnerNetwork (OPN) Exchange

There were more partner attendees than ever, with Oracle citing somewhere around 5000. But the format for partners this year was different. And it was better. Traditionally, Oracle hosts a one-day only Partner Forum on the Sunday before the customer-focused conference begins. This year, the partner content still began on the Sunday, but the worldwide alliances and channels group created an exclusive track throughout the week, just for partners. It featured content specifically targeted towards partners, and was anchored at a nearby hotel.

This was a great move for Oracle. The Oracle PartnerNetwork (OPN) team has been in a tricky position for years in that they have enough partners that they need a landmark event in the year, but perhaps not enough to justify a separate, worldwide, large, partner-only event. Coinciding a four day event with Oracle OpenWorld, where anybody who's anybody in the Oracle world attends anyway, is a good solution. The channels leadership team can build from this success for an even better conference next year. It's expected that they will follow a similar strategy.

Cloud Announcements for Partners

As for the content, it was primarily about the Cloud. For customers, for VARs, for ISVs, for everyone. There were five key Cloud related announcements for partners at the event:

  • Cloud Builder Specialization. This is one of the first broader Specializations that isn't focused on one unique product. It is a designation for partners that offer design and implementation services for private cloud solutions. As such, it will surely be something that nearly every partner will consider, and many will pursue.
  • New Specializations for Cloud Services. Unlike the broad, almost "strategy-level" Specialization above, there are a group of new product-based "merit badges" for many of the new Cloud offerings. Think about a Specialization for the Cloud version of HCM, for instance. Each of these particular specializations will also have Rapid Start implementation methodologies that allow a partner to offer a fixed scope and fixed price bid to customers. Based on the learnings from Oracle Consulting, this means a partner might be able to deliver Cloud HCM in six weeks for a fixed price. In the end, this means more consistent experiences for Oracle customers.
  • Cloud Resale Program. For those partners who achieve one of these Cloud Specializations, it will mean they can actually resell the subscription-based Cloud product. This is important because it has been somewhat of a rarity in the emerging Cloud channel for partners to be able to "take the paper", take the revenue, do the billing, be first line of support etc. This is an important step for Oracle and one the partners will be happy to see.
  • Cloud Referral Program. For those partners who are not as engaged with these specific Cloud products that the Specializations revolve around, there is a new referral program that provides an incentive to recommend Oracle Cloud products. This one-two punch of referral and resale programs is similar in many ways to other vendors who allow more committed partners to resell, while more casual partners can collect fees. It's the model that seems to work. The key to allow a company to resell a subscription product - something that is inherently delivered directly between the vendor and customer - is trust. Achieving a specialization is a good bar to have to meet.
  • Platform as a Service for ISVs. Leveraging some of the overall announcements made by CEO Larry Ellison around a cloud version of its famous database, Oracle also outlined a new ability for ISVs to build cloud services on its new PaaS offering. Details were less available for this announcement, though it's an expected and fitting play for ISVs comfortable with Oracle technology who can now more easily build out cloud applications. There wasn't much talk of an app store to go along with this, but surely it's in the works.

Specializations And "The Gap"

Coming back to Specializations, Oracle PartnerNetwork (OPN) has 4600 partners worldwide that hold 20,000 Specializations. These are impressive numbers just three years into the new OPN framework. The actual number of Specializations has also grown significantly, up to 111 today and soon around 125 or so with the new Cloud designations. Oracle may need to look at grouping some of these and creating higher level, broader designations that partners could achieve by earning several Specializations in that group. At 125 and growing, this is a lot.

On the top of the pyramid, Hitachi Ltd. successfully became the eleventh partner to make it to the highly prestigious Diamond level. Partner programs partially exist in order to recognize capable partners. And it's more than abundantly clear that the Diamond level does this.

But I think Oracle has a gap. Specializations show capability in a very specific product area, and all sizes of partners can achieve these. The next level at which to show a level of expertise is the Advanced Specialization. However, this is a massive step up from the regular Specialization. The advanced level requires 50 people to have certification in that particular product area. Most other industry programs have similar higher level statuses, but none are even close to that number. Whereas a customer who sees an Oracle partner with an advanced specialization can be very sure of capability, there is a gap in that there are hundreds or even thousands of 20-50 person solution providers who are top notch in their area of expertise. They will never get to Advanced due to numbers alone. These boutique partners don't really have a way of showing off their talents in the current program. Advanced may not need to be so high to really show that a company has deep expertise.

Overall it was a very successful Oracle OpenWorld for Oracle partners of all sizes. There was progress made on making it a bigger and more relevant event. And also on catching up and maybe even leading in some cases with cloud opportunities for partners.



« November 2012 »