By Richard Lefebvre on Jan 29, 2013
The Evolution of Experience Retailing Requires Every Interaction to Meet Consumer Demands Within the Global MarketPlace
NATIONAL RETAIL FEDERATION ANNUAL CONFERENCE, New York – Jan. 15, 2013
- Consumers are demanding a retail experience that is global, yet localised for their needs and expectations, and is ‘good for me’, defined and dictated by individual preferences, discloses new research from Oracle.
- Findings from the ‘Evolution of Experience Retailing’ survey reveal that as consumers around the world demand accessibility to the global marketplace, their requirements dictate how retailers should prioritise strategies and key business imperatives to meet customer demand and compete more effectively.
- Oracle commissioned the survey in August 2012 to examine the evolving marketplace and what this means in terms of meeting the retail requirements of consumers between 18 and 60 years of age in Brazil, China, Germany, Japan, Russia, the UK and USA, looking at fundamental retail principles including service, experience and consumer preferences, in addition to shopping trends and attitudes to technology.
- In the next few weeks, Oracle will be revealing detailed regional analysis of this research through a series of international events and communications. For more information and for full research findings, visit www.oracle.com/experienceretail.