Monday Nov 19, 2012

Online Media Daily: Oracle Takes Social Marketing Seriously

In the article published on Nov 12, 2012 and titled "Oracle Integrates Social Marketing Into Enterprise To Gain Marketing Revs," Online Media Daily explores Oracle's approach to social marketing. The publication says that Oracle is focused on showing marketers how to integrate social data into corporate business processes and how to "socialize" the corporate world.

The article goes on to state:"Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.  
Enterprise software companies like Oracle, SAP, IBM, Salesforce and Microsoft have been slowly building up an expertise in social marketing to integrate the data into traditional enterprise resource planning, and customer relationship management tools into social marketing tools.   

Read more: http://www.mediapost.com/publications/article/187096/oracle-integrates-social-marketing-into-enterprise.html#ixzz2CPMZ1w3D


Meg Bear, VP of cloud social platform at Oracle, sees the integration with ERP systems as a differentiator for the company. Oracle Social Relationship Management launched last month. It integrates social data into traditional enterprise applications like Oracle Fusion Marketing, Oracle Fusion Sales Catalog, Oracle ATG Web Commerce and Oracle ERP."

The post goes on to quote a Forrester analyst stating the following:""There's room for any process-driven application to run more efficiently, especially if they're socially enabled," said Rob Koplowitz, VP and principal analyst at Forrester Research. "It takes the human part of the process not generally captured today to provide better access to content, information and collective actions."

Koplowitz said several acquisitions support Oracle's long-term vision: to layer social on top of other enterprise apps, like its ERP platform."

With many great acquisitions under our belt and organically grown social tools, the market recognizes that Oracle is poised to seize the moment in socially enabled business apps.

Continue reading the full article
here.

Friday Nov 09, 2012

"Oracle Fusion Is Worth Your Consideration," States Mark Smith of Ventana Research

After attending OOW 2012, Mark Smith of Ventana Research has written a great blog post on Oct 4th, 2012 titled "Oracle Fusion for CRM and HCM Ready with a Mobile Tap."

In this blog post, Mark goes on to say: "It was a great opportunity to get close to the Oracle Fusion Applications, which the company presented as proven and ready, with customers using them on-premises and in private and public cloud computing usage methods. In keynotes from executives Larry Ellison, Mark Hurd and Thomas Kurian and application-focused sessions with executives Steve Miranda and Chris Leone, Oracle repeated the message that Fusion Applications are not just for cloud computing and web services but are also accessible through mobile technology called Oracle Fusion Tap that operates natively on the Apple iPad. The company left no confusion about its applications' readiness for cloud and mobile computing, and provided insight into future advancements."

Mark also states: " After two days of Oracle and customer sessions, along with a visit to the demonstration stands in the exposition area, it was clear that Oracle has made an important change in its approach to the market and its executive-level commitment to Fusion Applications. I saw more dialogue with partners to complement its applications, and many announcements, including Oracle's on partners in Fusion CRM, who were also visible during presentations and demonstrations."

In closing, Mark makes the following proclamation: "Oracle Fusion is worth your consideration whether you are considering a move to cloud computing or still run applications on-premises or use a hybrid approach which provides more choices to customers than just a cloud computing only approach. We are now in a renaissance of business driving what it needs from business applications, and vendors that convince business they can be trusted will be at the center of a new world of cloud, mobile and social computing." This post is really worth a read. You can find the entire post here.

Wednesday Nov 07, 2012

The ROI of Customer Experience

Read this excellent report from Bruce Temkin about the Customer Experience's ROI which demonstrates the high correlation between Customer Experience and Loyalty!

Tuesday Nov 06, 2012

FORBES.COM: Oracle's message is loud & clear – “we've got the cloud”

In a two-part series on Oracle's cloud strategy, Bob Evans reports on the October 4 meeting where Wall Street analysts questioned Mark Hurd and Safra Catz about the company's positioning for the shift to cloud computing. Check out Bob's related Forbes.com piece "The Dumbest Idea of 2013," in response to the preposterous chatter that Larry Ellison and Oracle don't "get" the cloud. His powerful six-point argument unravels our competitors' spin. Read the "Dumbest Idea."
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