Read this White Paper on The Power of Prediction with Oracle Analytics, and pass it on to your clients.
The integration of advanced analytic capabilities in Oracle Business Analytics takes a number of forms, ranging from native capabilities available out-of-the-box through to tight integration with the widely used Open Source statistics and analytics package “R”.
Traditionally, these types of analysis have been the realm of advanced users, not accessible to the broader business community. Oracle changes that by making available the power of predictions to business users quickly and easily, often through a simple menu click. More advanced users, can also extend these existing capabilities by registering their own R functions into Oracle BA.
* To download, you need to gain access to the Emea Analytics Partner shared folder. If you do not already have access granted (e.g. the link above does not work), then send to Mike.Hallett@Oracle.com your Oracle.com logon-ID, and OPN Partner company name, and I will add you.