Tuesday Dec 02, 2014

Real-Time Decisions on Big Data

By continuously learning in real time, an adaptive solution can predict and optimize the outcome of each transaction, thereby improving the customer experience and maximising revenues. With increasing amounts and speeds of data acquisition, the solution needed for this must make many decisions automatically and very quickly (for example in less than a Tenth of a second for an effective eCommerce application) based on large amounts of data.

Many of our recent Big Data customer projects are driven by this need for high value real time decisions. As a Partners you can offer excellent ROI to you clients by deploying Oracle RTD (Real Time Decisions) to combine both rules and predictive analytics; instilling real-time intelligence into business processes or customer interactions as they happens.

Oracle Real-Time Decisions allows business users to adjust rules and predictive based decisions to optimize competing business goals, such as increasing revenue while decreasing servicing costs. Technically, RTD is based on an Open Service-Oriented J2EE Architecture - built on a service-oriented architecture (SOA) using industry-standard J2EE application servers (such as Oracle Application Server, BEA WebLogic and IBM WebSphere), and can be readily incorporated into many existing or new applications.

The Oracle Real-Time Decisions Base Application is a library of pre-configured components representing best practices for Decision Management implementations using Oracle Real-Time Decisions. The library contains two types of component: pre-configured Decision Services that can be used to implement specific decision patterns and Application Components that can be used by business users to support their decision management needs. The pre-configured Decision Services provide best practice patterns for E-Commerce and Customer Service interactions optimization, and contain hundreds of pre-built elements such as performance goals, data attributes, predictive models and reports. The pre-configured Application Components address the needs of business users in terms of content authoring, access and version control, search, collaboration and workflow integration.

These Application Components are then assembled together into a pre-configured Decision Management application for Marketing Optimization, a turn-key deployable solution for real-time inbound marketing optimization and collaborative decision management, now available as a component of the Oracle Real-Time Decisions Base Application.

For example, in the context of E-Commerce, the Oracle Real-Time Decisions Base Application provides a generalized Inline Service for the purpose of optimizing E-Commerce interactions for Oracle or non-Oracle E-Commerce systems, while Oracle Real-Time Decisions for Siebel E-Commerce is a pre-packaged version of the above mentioned Inline Service that has been tailored for the Siebel E-Commerce Application. Similarly, the Siebel Intelligent Offer Generation product (IOG) extends Siebel Marketing and Siebel Contact Center with RTD capabilities for Contact Call Centres.

For more information see RTD on OTN, and at Oracle.com.

Thursday Nov 20, 2014

Real-time Big Data with Oracle GoldenGate 12c

Oracle recently announced the enhanced version of Oracle GoldenGate 12c with expanded support for heterogeneous databases and big data solutions, improved manageability, and support for hybrid cloud environments.

Oracle GoldenGate 12c provides best-of-breed, real-time data integration and heterogeneous database replication. Among many new features, is better support for Big Data with Oracle GoldenGate Adapter for Java enabling integration with Oracle NoSQL, Apache Hadoop, Apache HDFS, Apache HBase, Apache Storm, Apache Flume, Apache Kafka, and others which allows real-time, noninvasive data streaming into big data targets to give customers new insights into business and improve the customer experience.

Oracle GoldenGate is part of the industry-leading Oracle Data Integration portfolio, which includes real-time and bulk data movement, transformations, data governance, data virtualization, data quality and meta-data management. Oracle Data Integration has also gained notable industry recognition, with Gartner, Inc. naming Oracle a Leader in its July 24, 2014 Magic Quadrant for Data Integration Tools and Database Trends and Applications naming Oracle GoldenGate 12c a winner in the “Best Data Replication Solution” category of its 2014 Readers’ Choice Awards.

“Before embarking on a big data or cloud journey, enterprises need to ensure that they are not creating any more data silos – disjointed analytics leads to partial insights,” said Surya Mukherjee, senior analyst, Information Management at Ovum. “Oracle GoldenGate 12c is a step in the right direction; its new features allow real-time data integration across their diverse data platforms, so that enterprises can build strategies for their data and application universe, whether it be in the cloud, on-premises,  structured, or semi-structured.

For more information, see:

Tuesday Apr 01, 2014

Real-Time Decision (RTD) Management Solutions

There is increasing value for organizations who can respond with situational awareness in real time with event-based Decision Management Systems, especially for:
  1. Real-time marketing – to give personalised offers most likely to increase revenue
  2. Proactive customer support – to deliver that superior customer experience
  3. Fraud detection – to stop and counter risk and loss
  4. Internet of Things – responding effectively to Sensor feeds

Find out more how Oracle Partners can help their Clients with RTD, eCommerce & Insight:

Friday Jul 05, 2013

Oracle Real-Time Decisions Review by James Taylor

Take a look at this new seven minute video on RTD recorded with James Taylor (the leading independent analyst of http://jtonedm.com/ ) explaining decision management and the links to big data analytics and “CX” Customer Experience.  He also provides his view on Oracle RTD. 

Tuesday Nov 29, 2011

Closed-loop Recommendation Engines: Analyst Insight report on Oracle Real-Time Decisions (RTD)

In November 2011, Helena Schwenk of MWD Advisors, published her analysis on Oracle Real-Time Decisions.  She summarizes as follows: "In contrast to other popular approaches to implementing predictive analytics, RTD focuses on learning from each interaction and using these insights to adjust what is presented, offered or displayed to a customer. Likewise its capabilities for optimising decisions within the context of specific business goals and a report-driven framework for assessing the performance of models and decisions make it a strong contender for organisations that want to continuously improve decision making as part of a customer experience marketing, e-commerce optimisation and operational process efficiency initiative."

This is an outstanding report to share with a prospect or client as it goes into great detail about the product and its capabilities.  It also highlights the differences in Oracle's Real-Time Decisions product vs. other closed loop recommendation engines.

I encourage you to share this report with your clients and prospects. It can be downloaded directly from here - MWD Advisors Vendor Profile: Oracle Real-Time Decisions. (expires in November 2012)

Highlights:

"At the core of RTD lies a learning engine that combines business rules and adaptive predictive models to deliver recommendations to operational systems while simultaneously learning from experiences."

"While closed-loop recommendation engines are becoming more prevalent... there are a number of features that distinguish RTD:

  • It makes its decisions in the context of the business objectives, such as maximising customer revenue or reducing service costs
  • Its support for operational integration offers organisations some flexibility in how they implement the offering."

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