Monday Nov 18, 2013

Marketing Campaign to Partner Clients for Smarter Decisions with Mobile Business Intelligence

We are launching a marketing campaign to OBI customers to target the growing demand across every business for access to critical information, anytime and anywhere. Research shows that the average number of users for mobile BI applications will more than double to 34% in the next 18 months.

As an Oracle Partner, we invite you to join this campaign by sending this template invitation to your clients, inviting them to try the demonstration sites, and to call you to implement Oracle Mobile BI for them. Just add your logo and contact details to this template invitation.

Tuesday Mar 05, 2013

Joint Partner and Oracle Marketing For Analytics Events

If you are running your own to-customer marketing events, and would like to make sure the Oracle BI sales team knows about this and can invite their customers to your event, then tell us about it.

In each country we have our business development manager ready to work with you on joint Partner+Oracle marketing. If you need to make contact with the right person, just let me know ( Mike.Hallett@Oracle.com ) and I can set this up for you. For instance, in the UK, please alert our hannah.down@oracle.com for any analytics events you are scheduling.

Monday Mar 04, 2013

New Exalytics OBI11g Test Drive Marketing Event Kit for Partners

“Seeing is believing”. Just as you would always test-drive the car you want to buy, then so too, our prospects for Oracle Analytics can get to appreciate the ease of use and productivity of Oracle BI by experiencing the tools hands-on, all hosted on an Oracle Exalytics.

This hosted Test Drive system is available at no cost to OPN specialist partners to run their own marketing events to excite their clients about the great usability and advanced visualisations from in-memory OBI11g on Exalytics.

We are keen to help you to build your pipeline, to find new sales opportunities by running your own lead generation and marketing campaigns - for some ideas and how to apply for joint funding from Oracle - look here - and below are two Event Kits with presentation material and hosted demonstration environments to accelerate your business development.

  1. Exalytics OBI11g Test Drive Workshop Marketing Event Kit to help you set up a Customer-facing OBI 11g Test Drive event to generate new business for your firm. This Partner event kit is downloadable from OPN, Click here to access the kit,
  2. And, there is a version of the test drive for a series of the BI-Applications: BI Applications Test Drive: Joint Partner+Oracle Go To Market Initiatives.

Wednesday Dec 05, 2012

Great new Million Dollar Question videos for ENDECA

Traditional BI can tell you what your sales $ revenue looks like, but may struggle to answer the “Million Dollar Questions” of why are they trending that way and what can I do about it ?

Try this short Business focused video to find out how customers can start Answering the Million Dollar Question with Oracle Endeca.

Meanwhile, for IT and partners, you might want to know a little more about how this technology fits together, and how you can start Changing the Game with Oracle Endeca Information Discovery.

Friday Nov 02, 2012

Drive Innovation from Data with Oracle Business Analytics

Oracle is doing a big marketing push on the transformational value of Business Analytics to our customers, and we hope you as partners can get excited, involved and more business from this campaign.  Work with your local in-country BI business development manager and your partner channel manager: if you want to contribute and are struggling to make contact, then let me know (Mike.Hallett@Oracle.com) and I will facilitate introductions.

Oracle Day Business Analytics Track
Invite your customers to register for their local Oracle Day to get the latest news from OpenWorld and learn about Oracle's Big Data strategy and solution. There is a dedicated Business Analytics track.

Business Analytics Facebook Hub
Encourage your customers to "Like" the Business Analytics Facebook Page @
www.facebook.com/OracleBusinessAnalytics so they can receive useful and interesting information on their Facebook wall.

Thursday Sep 06, 2012

BI-Applications Special Price Promotion for Partners

Partners should keep in mind the “Midsize Market” pricing promotion for BI-Applications solution packages, with reduced minimums applicable to Oracle's Business Intelligence Products, and a pre-approved 50% discount.

·       Partners additionally get their normal e-business reseller discount.

This now makes it most attractive to offer the pre-built BI-Applications such as Manufacturing Analytics, Financial Analytics, Procurement and Spend Analytics, Project Analytics, and Human Resources Analytics, to both customers newly implementing Oracle ERP, and for the many existing Oracle ERP (eBusiness suite, Peoplesoft and JDE) customers.

To answer any questions, and to get the partner document with further details of this offer, or to work with us on our local sales campaigns targeting existing ERP customers, please send your query to Mike.Hallett@Oracle.com or jacques.senchet@oracle.com: or discuss it with your local Oracle Sales or Channel representative for Applications to Midsize Enterprises. 

This promotion is ONLY for End Customers whose organisations have an Annual Revenue (or Public Sector Budget) below $500 million, and who are based in Europe, the Middle East or Africa.

For more information see the orginal article, “New fy13 BI-Applications Price Promotion for MIDSIZE CUSTOMERS”  and send your query to Mike.Hallett@Oracle.com.

Thursday May 03, 2012

Oracle UK BI Customer Marketing Events Summer 2012

Below are some examples of Oracle UK BI customer marketing events scheduled for the near future.  These are open to Partners to attend, and indeed you can run similar events to these to your customers in your country by accessing the marketing event kits (available in multiple European languages) that we provide to OPN Partners such as the BI Applications Test Drive: Joint Partner+Oracle Go To Market Initiatives.

Event Name

& Date

Description

Register

BI Architecture

Masterclass

14 June 2012

London

 

The session is aimed at Architects and Infrastructure managers facing the challenges associated with managing complex multi-tier enterprise information architectures who wish to gain an understanding of reference architectures.

   Register

Financial Analytics

- BI Applications

19 June 2012

16 October 2012

London

Take a ‘Test drive’ on Oracle Financial Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

Procurement Analytics

- BI Applications

19 June 2012

16 October 2012

London

Take a ‘Test drive’ on Oracle Procurement and Spend Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

HR Analytics

- BI Applications

20 June 2012

17 October 2012

London

Take a ‘Test drive’ on Oracle HR Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

CRM Analytics

- BI Applications

20 June 2012

17 October 2012

London

Take a ‘Test drive’ on Oracle CRM Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

Project Analytics

- BI Applications

(run by Projected Consulting)

21 June 2012

18 October 2012

London

Take a ‘Test drive’ on Oracle Project Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

Friday Dec 09, 2011

Große Herausforderungen – einfache BI-Lösung

For our German partners - just a link here to a great initiative from our BI partner community there.

Große Herausforderungen – einfache BI-Lösung

Thursday Dec 08, 2011

How To Work with the Oracle BI & EPM Sales Teams

If you could see into the future, you could obviously do rather well.

To help us do just that, specifically in terms of us collaborating as Partner and Oracle Sales teams, it really helps if we can get visibility of each other’s sales forecast and pipeline. We all get many benefits from this to help us coordinate scarce resource on key deals, to ensure we anticipate skills needed to ensure client success, and to efficiently go to market in a joined up way.  We can also work more effectively in joint marketing initiatives, such as the "Test Drives", by tracking the sales leads we get together.

You of course can additionally benefit from referral fees, our rebate programme and help protect your resell pipeline. Even if you do not plan to resell, registering your “co-selling” opportunities puts you consistently in front of the Oracle sales teams as a pro-active partner; highlighting your profile to maximise sales collaboration. We call this the “Open Market Model” (OMM).

For example if you need to get access to an Exalytic system for a pilot / proof-of-concept for one of your clients, then we need this opportunity to be flagged up in our sales forecast by you to “create a registration” by submitting this as a new opportunity in the Global PRM portal.

So, make the most of being a Specialised BI/EPM Partner by registering all of your OMM opportunities as soon as possible, both re-sell and co-sell, using the global Partner Relationship Management (Global PRM) system. Already have access? - then login to Global PRM and select “Create Registration” to submit a new opportunity.

If you are new to the Open Market Model (OMM), it is a comprehensive OPN channel engagement strategy designed to provide you with maximum opportunities to earn revenues with Oracle: see here for more on how to register leads with Oracle.

Monday Dec 05, 2011

Business Intelligence Gets a Makeover on Oracle.com

Check out the new customer facing OBI page on Oracle.com.  It includes custom content delivered by role, built-in slide shows and more, to showcase the power of Oracle Business Intelligence.  So this does not just “tell”, but also “shows”.  Please let your customers know by including this link to the new page in all your out-bound communications, and let your customers and prospects see great quality content within a few clicks.

And two highlights from this:

Exalytics…

  • Customers talk about Extreme Analytics in this new customer video montage featuring Polk, Nykredit, Savvis Communications and Key Energy.
  • Show customers how they can analyze a billion records instantly with this Exalytics demo.
  • Share the new Exalytic 3-D demo to explain how it delivers the industry’s fastest performance for business intelligence and planning applications.

Mobile OBI

  • Everybody is talking about “anytime, anywhere, Business Intelligence”. Give your customers Oracle’s mobile Business Intelligence story with this new, high impact video.  Use it at events, in customer meetings or in your demand generation activities.

Friday Nov 11, 2011

BI Applications Test Drive: Joint Partner+Oracle Go To Market Initiatives

 A challenge you may be facing is how to easily show the business value of BI to a set of customers.  The key we find to achieve this is to show best in class business analytic examples specific to a business person's role and needs - e.g. "HR analytics" for HR professionals, "Spend Analytics" for procurement professionals, and so on.

We have created for you, our specialised partners, the ability to run Oracle BI Applications Test Drive Workshops for your customers.

These are carefully scripted to allow a customer business person (usually not IT) to navigate for themselves around a series of dashboards and analysis targetted to show how BI can help their business and drive ROI.

These Oracle BI Applications Test Drive kits (in English) are now downloadable from our OMS4P/OPN portal . See it by clicking on this link:
http://www.oracle.com/partners/secure/marketing/bi-apps-test-drive-519829.html

This kit translation into Italian, French, Spanish and German will be added to this portal soon.

NOTE: These are not designed for "training" customers: they really address the need for an effective call to action for any customer you talk to who is in the early stages of exploring their options and the business benefits of a BI project, especially if they are already an Oracle applications customer (eBusiness suite, Peoplesoft, Siebel, JDE).

For more demand generation kits see another blog article "Joint Partner+Oracle Go To Market Initiatives: BI Customer Event Kits"

Friday Sep 23, 2011

BI Focussed Marketing Events

As suggested in the blog entry below, “Joint Partner+Oracle Go To Market Initiatives: BI Customer Event Kits” we at Oracle also run many BI focussed marketing events which you as a partner can attend, and also invite your customer contacts to come along too.  For example, below is the event calendar with registration LINKS for the UK, October and November 2011.  Look out for more to follow and similar events in all countries in EMEA.

Oracle UK BI Upcoming Events

Event Name

Description

Audience

Details

(click for more info)

BI Foundation Test Drive

This hands on ‘Test drive’ aimed at business users will show how Oracle Business Intelligence can increase their productivity, empower their decision making processes, and attain true self service business intelligence.

LOB Users, BI Mgrs & IT Mgrs

23 Sep 2011

21 Oct 2011

25 Nov 2011

Financial Analytics

- BI Applications

Take a ‘Test drive’ on Oracle Financial Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

LOB Mgrs,
Application Mgrs

12 Oct 2011

Procurement Analytics

- BI Applications

Take a ‘Test drive’ on Oracle Procurement and Spend Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

LOB Mgrs,
Application Mgrs

12 Oct 2011

HR Analytics

- BI Applications

Take a ‘Test drive’ on Oracle HR Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

LOB Mgrs,
Application Mgrs

13 Oct 2011

CRM Analytics

- BI Applications

Take a ‘Test drive’ on Oracle CRM Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

LOB Mgrs,
Application Mgrs

13 Oct 2011

Project Analytics

- BI Applications

(run by Projected Consulting)

Take a ‘Test drive’ on Oracle Project Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

LOB Mgrs,
Application Mgrs

14 Oct 2011

BI Architecture

Master Class

The session is aimed at Architects and Infrastructure managers facing the challenges associated with managing complex multi-tier enterprise information architectures who wish to gain an understanding of reference architectures.

Information Mgmt Architects

20 Oct 2011

BI Analytics Summit

Save the date for the UK BI event of the year. This event will have customer presentations, key note speakers, and 2 streams of information for you to explore the depth in capability of Oracle’s BI solution.

C-Level,
Business,
Architects

IT Directors

8 Nov 2011

Friday Sep 09, 2011

Joint Partner+Oracle Go To Market Initiatives: BI Customer Event Kits

BI TEST DRIVEBuild your business with Oracle by adopting and aligning with Oracle’s joint Partner Go To Market Initiatives to bring new market opportunities to you. We are keen to help you to build your pipeline, to find new sales opportunities by running your own lead generation and marketing campaigns - for some ideas and how to apply for joint funding from Oracle - look here and below are two Event Kits with presentation material and hosted demonstration environments to accelerate your business development.

Location Intelligence Event Kit is now live on OPN in French, Italian, Spanish,
German, and English versions -
Please see here the link to it.

OBI 11g Test Drive Workshop Marketing Event Kit - This Partner event kit is downloadable from OPN,
Click here to access the kit, to help you set up a Customer-facing OBI 11g Test Drive event to generate new business for your firm.

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