Monday Nov 18, 2013

Marketing Campaign to Partner Clients for Smarter Decisions with Mobile Business Intelligence

We are launching a marketing campaign to OBI customers to target the growing demand across every business for access to critical information, anytime and anywhere. Research shows that the average number of users for mobile BI applications will more than double to 34% in the next 18 months.

As an Oracle Partner, we invite you to join this campaign by sending this template invitation to your clients, inviting them to try the demonstration sites, and to call you to implement Oracle Mobile BI for them. Just add your logo and contact details to this template invitation.

Friday Jul 05, 2013

Oracle Real-Time Decisions Review by James Taylor

Take a look at this new seven minute video on RTD recorded with James Taylor (the leading independent analyst of http://jtonedm.com/ ) explaining decision management and the links to big data analytics and “CX” Customer Experience.  He also provides his view on Oracle RTD. 

Tuesday Nov 29, 2011

Closed-loop Recommendation Engines: Analyst Insight report on Oracle Real-Time Decisions (RTD)

In November 2011, Helena Schwenk of MWD Advisors, published her analysis on Oracle Real-Time Decisions.  She summarizes as follows: "In contrast to other popular approaches to implementing predictive analytics, RTD focuses on learning from each interaction and using these insights to adjust what is presented, offered or displayed to a customer. Likewise its capabilities for optimising decisions within the context of specific business goals and a report-driven framework for assessing the performance of models and decisions make it a strong contender for organisations that want to continuously improve decision making as part of a customer experience marketing, e-commerce optimisation and operational process efficiency initiative."

This is an outstanding report to share with a prospect or client as it goes into great detail about the product and its capabilities.  It also highlights the differences in Oracle's Real-Time Decisions product vs. other closed loop recommendation engines.

I encourage you to share this report with your clients and prospects. It can be downloaded directly from here - MWD Advisors Vendor Profile: Oracle Real-Time Decisions. (expires in November 2012)

Highlights:

"At the core of RTD lies a learning engine that combines business rules and adaptive predictive models to deliver recommendations to operational systems while simultaneously learning from experiences."

"While closed-loop recommendation engines are becoming more prevalent... there are a number of features that distinguish RTD:

  • It makes its decisions in the context of the business objectives, such as maximising customer revenue or reducing service costs
  • Its support for operational integration offers organisations some flexibility in how they implement the offering."

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