Friday Jan 02, 2015

Proven Business Value from Big Data Case Studies

The single most frequent question I am asked about Big Data, is “Where is the Business Value?” : and of course there is no single answer.

So, to help address this question, below I highlight a few Big Data Case Studies that have caught my eye, which hopefully give you some ammunition for lighting up some ideas and innovation with your clients by showing by example that there is much value to be had in many applications of Big Data and Analytics techniques across many industries.

Retailers Turn Big Data into Big Advantage

We are seeing many successes with Big Data for the CPG and Retail Industries.

For example, you can replay this webcast (recorded in November 2014) featuring two customer presenters, from dunnhumby and DunkinBrands (click here), discussing their programmes.  Also see these links to dunnhumby Delivers for Its Clients with Big Data (3 minute video), and Procter & Gamble Gains Insights for Quicker, Smarter Business Decisions (article).

By way of a summary overview, click here for an infographic on Big Data for Retail.

Also, Deloitte has designed a complete solution to address Big Data challenges focusing on the CPG and Retail Industries. This solution can be previewed at a Deloitte Centre of Excellence, having been built on a full stack of Oracle Big Data and Analytics products including, Oracle R, Endeca, OBIEE, Mobile BI App, Exalytics, Exadata and the Big Data Appliance.  For more information on this see the videos and webcasts below:

Monday Mar 04, 2013

Upgrade Your Skills and Customers from OBI v10 to OBI11g

To keep your partner services competitive, you need to prove to our customers that you have the skills and capability to work with the latest version of Oracle OBI11g. Many partners have already upgraded their OPN Certificates from OBI v10 to the new OBI11g Specialisation. If you have not yet done so, then now is the perfect time to get this done over the next few months in preparation for increased demand from clients for partner services to upgrade them from their old v10 systems.

Because standard Oracle support for v10 expires in July 2013, all customers will have even more incentive to upgrade to OBI11g: make sure you are ready to service this demand. For more information see -

There is also a step-by-step hands-on tutorial on the procedures for using Oracle Fusion Middleware Upgrade Assistant to upgrade an existing Oracle Business Intelligence (BI) Enterprise Edition 10g Release 3 ( or later) environment to Oracle Business Intelligence Enterprise Edition 11g in a Windows environment on a single machine. Access this here @ Upgrading Oracle Business Intelligence from 10g to 11g.

Remember ! ... Oracle does not charge any licence fee to upgrade from OBI 10 to OBI 11g. The OBI 11g version has many improvements over the OBI 10 version, which the customer gets for no additional cost (as long as they have a current Oracle Support agreement). There are additional new modules (such as the Mobile BI add-on), which a customer may choose to licence after they have done the upgrade: this is entirely optional.

Friday Feb 22, 2013

Customer Case Study Presentations from London Business Analytics Summit February 2013

Please take a look at this rich set of Customer Case Studies that were presented at the Oracle Business Analytics Summit on 12th February 2013 in London: click here to see all of the customer presentations from the day that we are able to share with you:

Track I: Don’t let Regulation Stifle Innovation


Chris Tabb, Data Management and Reporting Technical Architect, WorldPay


Liaquat Khan, Head of Business Intelligence Services
RBS Markets and International Banking, Finance Technology

Man Investments (Case Study)

David Marriage, Ex Head of Group Performance Management, Man Investments

Track II: Balancing Cost Management with Business Efficiency

London Borough of Havering

Andrew Blake-Herbert, Group Director Finance and Commerce
London Borough of Havering

John Lewis Partnership

Amy Balmain, Application Architect, John Lewis Partnership

Brighton & Sussex University Hospitals NHS Trust

Steve Marshall, Assistant Director of Finance
Brighton & Sussex University Hospitals NHS Trust

Canadian Department of National Defence (Case Study)

Mike Kampman, Former Director General Defence Force Structure Review, Canadian Department of National Defence

Track III: Driving Competitive Advantage

Network Rail

Anthony Brown, Head of Finance Systems, Network Rail

Motability Operations

Jon Secker, MI Manager, Motability Operations

JD Williams

Colin Kelly, Supplier Integration Commercial Manager, JD Williams

Friday Nov 02, 2012

Exalytics Increases Customer Revenue, and Saves Time, Risk & Cost

We are getting some great proof point stories now from our customers who are succeeding with the Exalytics in-memory system for OBI and Essbase.  See below for some recent testimony:

  • San Diego Unified School District Harnesses Attendance, Procurement, and Operational Data with Oracle Exalytics, Generating $4.4 Million in Savings: according to independent assessment by Mainstay Salire, the district is on track to achieve substantial benefits from the Oracle Exalytics solution, including an $8.25 million increase in attendance revenue, $75,000 a year savings in operational efficiencies, and $1 million in hardware cost avoidance.
  • NilsonGroup chooses Oracle Exalytics In-Memory Machine as their solution to access critical data to keep its stores competitive with real-time Mobile BI: it took only “3 days to get up and running” with Exalytics.  Video
  • Nykredit, in the Danish Financial Sector, describes their experiences from testing the Exalytics Business Intelligence Machine: “it was up and running within 4 days” with “more intuitive dashboards” and “up to 70x better performance” and “cheaper maintenance and lower total cost of ownership”. Video
  • Sodexo chose Oracle Exalytics as their business analytics platform; accelerating Essbase “more than 8x” performance for more than 2,000 Excel-addin users, “significantly changing how people in information management now deal with data”.  Video
  • Polk, Savvis, Nykredit, and Key Energy describe testing of the Oracle Exalytics In-Memory Machine: to “reach more users than we ever have before”, “to fly through the data without impeding the analytic process”, “drive our enterprise groups into this tool instead of having departmental solutions”, and the “advanced visualisation this product enables”.  Video

Monday Jan 09, 2012

Be Recognised: Publish your Partner BI&EPM Customer References

What sells? Good products and services are important, but good relationships and customer references open doors and close deals.

Oracle provides funding and resources to help eligible partners and their customers to turn success stories into references. The Oracle Partner / Customer Reference Program showcases partners’ successes with their customers through publishing references. The reference can be a partner snapshot, magazine article, customer forum, video or podcast - depending on the eligibility and opportunity.

To be considered for this Oracle References program, you need to
submit a reference request online.

For example we just published (Jan 6th 2012) this story on, with UK partner Beyond Systems:

University of Hertfordshire Delivers Real-Time Intelligence to Ensure a Successful and Sustainable Business in Increasingly Competitive Global Markets

The University of Hertfordshire worked with Oracle Specialized Gold Partner Beyond Systems Ltd to implement Oracle Business Intelligence Enterprise Edition after Beyond demonstrated its detailed knowledge and experience.

“In any BI project, it is always difficult to get the definition right at the start, as users and managers may be unaware of the new system’s capabilities,” said Martin Ayre, data warehouse consultant, University of Hertfordshire.  “We developed a prototype as a starting point, but there was a very steep learning curve. Beyond helped us through this learning curve and brought valuable knowledge and experience to the project. The Beyond team was always helpful, flexible, and understanding to ensure we achieved the optimum efficiency gains from our initial deployment of Oracle Business Intelligence Enterprise Edition.”  

To find a published reference, you and your customers can start here at:

Wednesday Jan 04, 2012

Customers can Find Specialised Partners in New Search

Customers often start their search for a Partner to help them to implement their BI & EPM project at

Try the new Explore Specialised Partners tab, to make sure your entry is maximising customer leads to your business.

This allows clients to search by Specialisation and Country, as well as a new facility to sort by "Recomendations".  So get your existing customers to go here to click on the Recomend tab for you.

Tuesday Sep 27, 2011

Updated customer videos and shrink-wrapped Demos

We have updated customer Videos and also shrink-wrapped Demos which you can share with your customers:

Customer Videos

Self-running Demos

These can all be found near the top of the page in the VIDEO and DEMO tabs:



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