Thursday Mar 14, 2013

Analytics Driving Customer Experience

“Customer Experience” is the other (hype) term I keep hearing everywhere these days, so here are just a few pointers to some of the interesting stuff Oracle is doing in this area and how it relates to our world of analytics.

It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media. Brands need to know exactly which specific data is available from Facebook, and all the other the other “social” media out there on the internet, how it can be used, and what it can deliver. So here is a short but sweet article on How Brands Can Optimize Social Strategies with Analytics.

“If you have 100,000 fans but all you know about them is that they appear to like your brand, you might be in trouble. Extracting data out of your social media efforts and analyzing it helps you pin down who cares about your brand, how they are interacting with your brand through Facebook, and how to get fans to not just like but love your brand. Analytics is the way to understand what drives your fans so they can move from passive likes to active engagement.”

Oracle acquired Vitrue in 2012 and this has injected a strong component into our overall CX (Customer Experience) story, e.g. see for example:

And then we have Endeca Discovery, which also plays in this world, and adds even more value by letting you combine this “Social” data and text from external sources (such as from DataSift), with any information internally sourced from within an organisation (e.g. from ERP, CRM and other systems). This combining of both internal and external data is where Endeca’s unique model-free analytics and text linking capabilities work their magic to deliver such powerful insights to Marketing, Sales, and Service professionals.

Thursday May 03, 2012

Oracle UK BI Customer Marketing Events Summer 2012

Below are some examples of Oracle UK BI customer marketing events scheduled for the near future.  These are open to Partners to attend, and indeed you can run similar events to these to your customers in your country by accessing the marketing event kits (available in multiple European languages) that we provide to OPN Partners such as the BI Applications Test Drive: Joint Partner+Oracle Go To Market Initiatives.

Event Name

& Date

Description

Register

BI Architecture

Masterclass

14 June 2012

London

 

The session is aimed at Architects and Infrastructure managers facing the challenges associated with managing complex multi-tier enterprise information architectures who wish to gain an understanding of reference architectures.

   Register

Financial Analytics

- BI Applications

19 June 2012

16 October 2012

London

Take a ‘Test drive’ on Oracle Financial Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

Procurement Analytics

- BI Applications

19 June 2012

16 October 2012

London

Take a ‘Test drive’ on Oracle Procurement and Spend Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

HR Analytics

- BI Applications

20 June 2012

17 October 2012

London

Take a ‘Test drive’ on Oracle HR Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

CRM Analytics

- BI Applications

20 June 2012

17 October 2012

London

Take a ‘Test drive’ on Oracle CRM Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

  Register

Project Analytics

- BI Applications

(run by Projected Consulting)

21 June 2012

18 October 2012

London

Take a ‘Test drive’ on Oracle Project Analytics, explore its prebuilt business metrics and reports, and see how it can help you to get the insight your organization needs to make better, informed decisions.

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