By Adrian Pruna-Oracle on Mar 06, 2015
One of the biggest challenges that traditional hardware vendors face is shifting their mindset to new market expectations and preparing for today’s customer needs. Everyone in the industry is investing massively in cloud, in a desperate attempt to contradict one of Geoffrey Moore theory that states that old industry companies will not be able to adapt to today’s needs without a total reinvention of itself. I am a strong believer that Oracle is one of those companies that are always adapting to the new demands with as little disruption as possible.
When I started my apprenticeship in the IT business storage customers asked their suppliers for predictability more than anything else. They wanted to make sure that the solution they will buy can guarantee them to accommodate company growth for the next decade without the need to change the technology.
In today’s market the customer needs flexibility above everything else. The best example is the growing demand for storage cloud, demand that in 2015 is still not meet. You can contradict me by showing all the storage cloud offers that all the big hardware players are offering.
Putting traditional storage hardware behind a datacenter and selling it as a cloud solution will not give our customers the flexibility they need. Flexibility, for the customer, means being able to put the right storage behind the database layer, storage which will be different than the one behind their mobile application layer and yes, it will be from a different supplier sometimes.
Oracle did something wonderful with the latest ZS4-4 product launch last year in fall – it has engineered it around the storage needs of our cloud software. Furthermore we made it open stack friendly so our customers can buy our storage solutions in order to better optimize their Oracle applications and still have the freedom to scale on any other storage product, from either Oracle or another vendor.
Do not take my word for it, please take a few minutes to watch these introductory videos in how Oracle engineered our storage around our software.Read More]