Monday Oct 12, 2009

Opening Keynote, Oracle Open World 2009


I attended the Sun keynote at Oracle Open World 2009, which has pretty much overtaken the Yerba Buena center surrounding San Francisco's Moscone Center.  (the photo above shows massive placards covering the Metreon's wall; also, Oracle has put a tent over a full city block's worth of street, on Howard street.  I'd love to see the Google Maps satellite view of that!)

Sunday at Open World was "Sun Day"; the focus was on the combined technologies of Sun and Oracle, matching Sun's system software and hardware with Oracle's database, middleware, and applications.  One thing I really liked about the keynote was the more competitive, in-your-face tone we took to show our advantage over the competition.

Scott began the keynote with a top ten list (dumb ideas in technology); after that, he followed up with a more serious top ten list of his favorite Sun innovations over the last 25+ years.  The list was impressive.

Scott brought James Gosling on stage for a little chat; I actually thought that was pretty flat, and I didn't really learn anything during that section of the keynote, sorry to say.  It would have been great to let James loose and have him talk about technology; I'd love to hear what he has to say about what he think Java could do with all these "bags of Java code" in Oracle's porfolio, as James called it.

James slipped in a funny comment as he left the stage, and Scott riffed on it.  As James was leaving the stage, he was talking about how he was excited to work in this combined Sun / Oracle company, saying "I've never worked for a software company."  (it took a moment for the crowd, and Scott, to get the jab at Sun)  Scott smiled and told the crowd "They won't be a software company when we're done with them."  Lots of laughter.

Here is an image taken from my phone of Scott talking about Sun innovations over the last 25+ years:



Scott handed off to Larry, who spent his time telling a story about how Oracle has been preparing for the conference with some provocative advertisements that go head-to-head with IBM.  Larry seemed pretty amused with himself; I gotta admit that all of us i the crowd were amused, too.

He delivered the goods: a nice set of slides that visually showed Sun / Oracle's benchmark results with the TPC-C database benchmark is a good deal better than IBM's result.  We're not just faster; we also use much less space and power, and we're cheaper as well.  Cool slides; I can't wait to see the final ad, which Larry said would be this week in the Wall Street Journal.

Larry talked a lot about the huge difference in power consumption between the IBM and Sun / Oracle results; Sun / Oracle have a huge advantage in power per transaction.  I liked the joke he made; he said "Sun's processors are called SPARC for a reason; it's an acronym.  IBM's processors are called POWER...now we know why."  (laughter ensued)

At one point, Scott called John Fowler on stage to talk about our systems, and to hear John announce that we have 7 world record benchmarks to announce at the show for nearly every major enterprise benchmark that matters.  It was a little weird seeing Fowler be as serious as he is; actually, he tried joking some, but the venue is just too big for anybody to do comedy other than a professional.

The main thing I took away from the keynote?  Game on, people!  This is going to be a kick-the-competition-in-the-teeth kind of world.  We are going to go straight in the face of IBM; Larry clearly signaled that, if you didn't already know.  And I think the competition is going to be a lot of fun.  High pressure for sure, but a lot of fun.

Here's a photo of us cattle leaving the opening keynote.  The place was packed.





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The views expressed on this blog are my own and do not necessarily reflect the views of Oracle. What more do you need to know, really?

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