Aloha Air Says Aloha to all Flights
By draks on Mar 31, 2008
Alas, Aloha Airlines - that venerable symbol of Hawaii filed for bankruptcy recently and today announced they are no longer flying. March 31 (today) is that last day they will fly! Of course I bought tix on Aloha for a trip later this summer so I am now seeing if United (their partner) will honor the tix or if my credit card company can help. Although bad for me (any my vacation), this is an even worse blow to those who work for Aloha who have jobs no more. The airline business is a very competitive, cut-throat affair and you have to be nimble to survive. I would guess that that Aloha's problems have been around for some time and were exacerbated by their failure to expand their mainland-to-island flights to ensure some cash generating long haul flights. When a competitor came in to the inter-island business Aloha did not have the financial ability to react! Add this to the steep increased in fuel costs and Aloha seems to have been trapped by low fare competitors and the high cost of gas. Check and mate!