blogs.sun.com User Group Meeting

Jonathan was one of the speakers at the blogs.sun.com user group meeting on the Sun Menlo Park campus last Thursday (June 30). Claire Giordano also talked about the role of blogging with the OpenSolaris launch on June 14.

Jonathan talked about extending the reach of communication with blogging, being able to communicate more directly with people without going through channels, and showing that Sun is an interesting place to work with interesting people working on interesting products. Entries talking about Sun culture, tools, and new bloggers catch his eye. Jonathan encouraged people to talk in an authentic voice, not a corporate voice.

Voice in blogs is an interesting point. I think it takes some time to find your voice. We are communicating in a public forum, and we really don't know the extent of our reach. Voice can range from the one extreme of saying things that probably shouldn't be said to anybody to the sterile corporate talk that people dismiss as disengenuous hype. Voice for me falls somewhere in between, and I'm trying to figure it out. You still need to communicate effectively, whether the communication occurs in a blog or at a project meeting.

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