By dlacher on Sep 18, 2008
Ever heard the phrase that ‘for the price of a cup of coffee you can change the world?’ Well, it might actually be true, but you don’t have to give up your cup of coffee to do it. Just USE your cup of coffee to change the world!
Message in Hand is an initiative to create conversational coffee sleeves that will share the message and bring awareness to great causes. Through the exposure to these messages, people will become aware of ways to be active in supporting or becoming involved in efforts, causes, and plans to bring support to children in underdeveloped countries, provide mosquito nets for families in Africa, help aid homeless families, etc. The average person spends 45 minutes with their coffee drink, and this is a way for a cafe community to reach beyond itself and make a difference in the world.
The current Message In Hand is in collaboration with the Junky Car Club and Compassion International. This year Junky Car Club set an ambitious goal of supporting 500 children through its network, and we thought this would be a great way to launch Message In Hand.
How can you and your café become involved in this initiative? It will involve simply ordering Message in Hand sleeves for your café. These sleeves are similar in price to the sleeves that cafés are already purchasing and are made by a reputable company in the coffee industry. Why not leverage your purchasing power to get the message in the hands of your customers?