As the site says ...
This is the day that all fellow System Administrators across the globe will be showered with expensive sports cars and large piles of cash in appreciation of their diligent work ..."
We understand that times are tight, so we don't expect you to buy your favorite sysadmin a Ferrari. That can wait till next year. But it wouldn't hurt to rent them one. Just for the weekend. To remind them what a weekend feels like.