"As an architect, I try very hard to make my customers happy," says Oracle ACE Director Lewis Cunningham. "I have a wide range of customers, too. The business folks are my primary customer. They are why I, and my organization, exists. But the DBA group, the development group and the SCM/Testing/Quality groups are all my customers. I try to keep them happy by following best practices. discusses what architects and others can learn from good customer service."