Break New Ground

Oracle Relates to Bloggers

Guest Author

Here's another nice development on the community front: For the first time, Oracle is issuing blogger credentials for Oracle OpenWorld. A group of "A-listers" (as Scoble calls them) will soon receive (if they haven't already) invitations to accept full conference passes carte blanche, and to enjoy the same type of access that the mainstream press typically does (including a designated blogger area in the press room).

This may seem like a little thing, but for Oracle, it's far from it. It's active acknowledgment that the world has changed (no small feat for a huge corporation), and I applaud everyone involved for making it happen!

Update: At least one invitee (Dennis Howlett) is unimpressed (to say the least) with the fact that T&E will not be covered this year. What do you think about that issue?

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Comments ( 4 )
  • Vincent McBurney Friday, October 12, 2007
    That's a smart move - blogger buzz is one of the cheapest forms of marketing and gives great online search results. I wonder what the professional press guys think of sharing the press room with the part timers!
    I am impressed by the online networking Oracle have set up for the conference. I wish other vendors were doing the same (nudge nudge IBM).
  • Mark Rittman Sunday, October 14, 2007
    Good news. Will this accreditation be open to attendees who are coming anyway (as speakers, for example) - access to interviews could be useful, also to the press tent.
    regards, Mark
  • Justin Kestelyn Monday, October 15, 2007
    Vinnie, to answer in order:
    A) Yes, this program was approved at the highest levels.
    B) This distinction is understood, but at this point the prevailing view is that T&E should not be covered in order to avoid the appearance of quid pro quo. IMPO this is the right way to go, but who knows - perhaps next year the policy will change.
    C) Among a company of 70K employees, I'm sure you can find plenty who will be comfortable, yes. (As for the comments on your blog - if they are in fact from employees, they made a rather poor personal decision not to identify themselves. It's not a reflection of company policy - the opposite of it, in fact.)
  • Justin Kestelyn Monday, October 15, 2007
    Mark, I'll look into that.
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