A number of live Oracle Fusion Middleware 11g launch events in APA, EMEA, and Latin American have been added to the schedule.
"There is much change being driven by tech in the outside world that the CEO must understand -- and translate for the inside, " says Forrester's George Colony. "As I like to say: Tech is changing your customers, and your customers will change your company. It's a dynamic that CEOs must wade into up to their hips -- it can't be left to marketing or to IT/BT. Only the CEO has the wide view to make the connections between external tech change and the company, and the power to ensure that the company responds in a way that benefits its customers."
"With SOA it is different," observes Marc Kelderman. "You have to think about processes; functional and technical. The gap between the functional people and technical people is reduced. Processes are part of the business, otherwise they do not have any reason for existence. "
IT has a single mission, according to Oracle ACE Lewis Cunningham: to support the business. "How we support the business will change based on job function. If you are not directly and actively making your customer happy, you are not doing your job."