The Red Room's Saul Cunningham writes: "It all goes back to the fundamental truth that I often write and speak about . SOA/Distributed-computing/Web 2.0/Mash-ups/Cloud-computing/yada-yada-yada all need an architecture rather than the 'let's go buy some software, do our project and be heroes.' In fact this attitude is what created the mess that SOA et. al. was born to fix."