Andrew Sparks writes, "The key underlying concept is that innovation is moving away from being an in-house DIY process of painful invention. In this age of Google and Wikinomics it’s faster to find an existing solution that someone already thought of and applied in another industry (where solving the problem might be a basic requirement to staying in business) and adapt that to your situation. Adopt and adapt. "
Dain Hansen reports that the data integration market "is now expected to exceed US $3 billion by 2012." He observes that compelling business drivers make data integration a viable area of invesment "even in times of economic stress."
According to InformationWeek blogger Bob Evans, "Those CIOs who cannot unshackle themselves from the age-old bonds of internally focused thinking and execution will not be able to survive, let alone thrive, in the years ahead, while those that can shake free and lead the interconnected engagement with customers will remake the way business success and business technology are defined for many years to come."