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Break New Ground

Big Data is Cool

Guest Author

Do you like to screw around with Facebook's ad machinery by posting creative entries just to see what ads Facebook will post immediately afterwards? Try it sometime ... post an entry with "Alzheimers" or "lactose intolerance" in it and watch how the ads change. Beats late-nite television.

We take it for granted, now, but advertisements used to really miss their mark. I will read anything about motorcycles, but I'm bored to tears by Tommy Hilfiger's latest twist on torn jeans. Back in the day, retailers knew precious little about their customers, so Tommy would waste a lot of money sending me pictures of skinny teenagers in torn jeans. That's all changed. In today's living out loud society, Harley Davidson knows more about me than the FBI, CIA, and Homeland Security combined.

That's because of Big Data. Instead of storing only transactions in relational databases, companies are now storing and mining the content in blogs, social media, photographs, and all kinds of non-traditional data to find out who their customers are likely to be, and what they're likely to want. In principle it sounds kinda creepy, but in practice it keeps Tommy Hilfiger outta my face, so I don't mind.

If you're a sysadmin, you may want to know Big Data works. Since Oracle just launched its Big Data Appliance, we have plenty of content to get you started. Here are three:

You can find these and more content about Oracle's BigData Appliance on OTN:


OTN's Big Data Appliance Page


White papers, blogs, videos,

data sheets, and links to

related technologies.

- Rick

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