Break New Ground

Architecting the Social Enterprise

Bob Rhubart
Community Manager, Oracle Groundbreakers Team

Interesting stuff from Dion Hinchliffe on the impact of social computing on enterprise architecture:

"The premise is that as we begin to organize our business processes and the way we collaborate in a fundamentally social manner, we need to manage this activity in a new way that reflects its unique nature. For example, classical hierarchical management structures often don't work effectively when directing the activities of a loosely-coupled social network of people. Then there are the online communities themselves, a new and distinct feature on the business landscape. Businesses generally haven't had a self-aware and continuously connected group of stakeholders in quite this way before. A way of proactively addressing the requirements of and governing online communities is now being seen as needed."
I can't help but wonder how much push-back there will be in some businesses against a flatter organizational model driven by social computing. The very idea of social computing in any business context still scares the hell out of many people.

Read Dion's post: Community Management: The Strategic New IT-Enabled Business Capability - Dion Hinchcliffe's Next-Generation Enterprises

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