Break New Ground

Applying Enterprise 2.0 Where it Hurts

Bob Rhubart
Community Manager, Oracle Groundbreakers Team

As blogger John Brunswick points out, Enterprise 2.0 enjoys a high buzz factor and generates a lot of excitement, and that's not necessarily a good thing.

That buzz and excitement can leave you all tingly and panting to implement lots of cool Web 2.0 tools within the enterprise. But decisions made while buzzed and excited often have interesting results. And by interesting I mean things like weird late-night phone calls and unexplained tattoos.

So John suggests a calm, rational, business-focused approach when considering Enterprise 2.0: 

There is no doubt that a range of social computing technologies in the enterprise can assist businesses to run more effectively. However, we want to make sure that we do not implement technology in search of a problem. The challenge is connecting [the technologies] with the business in the right way. Do not find a use for tagging, blogging, wikiing. Find the business need or pain point – then examine what technologies best support meeting that need or eliminating the pain point.

Read John's post: Enterprise 2.0 Success – Focusing on Business Needs (Technology and Business Aligned)


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