Of Design and Data

Hello,

I turned on google analytics for the blog and will intermittently share the data here.

I turned it on right before Loren's last post and right away we had 80 or so hits from some of the predictable places. This tells me  that most of us  probably have the RSS feed turned on and when we learn that something new is up on the blog - we go check it out.
 a

The average visit length is 2.3 minutes. This is good news. People are either reading the blog entries, or there are staring in stupification at the theme :).

Speaking of themes - if you all are like me (and in this respect I think you are :)) - as soon as you see a new theme , you want to tweak it. So, here is how to do this:

  • Create a blog on blogs.sun or blogs.sfbay
  • Use the "propaganda" theme
  • Download the css file I created
  • Replace the contents of the theme tab in your blog with this css

You are now ready to start tweaking. Send me the results and I will upload them! Don't want to mess with the css - thats fine - send me hex values for colors, mockups, new icons - whatever! Add your notes as comments to this blog (we can test drive the bug-tracker use case for the blog :)). We will share what you send on the blog itself, and find a way to get it into the css template if possible.

Enjoy!
maya


Comments:

How is visit length calculated? If 'visit length' is the time between when a visitor accesses the first page of their visit and when they access the last page or move away from the blog or site, then could it be misleading? I could keep my browser window open for a couple of hours before I come back to click on another link on the blog. Does that make my visit length 2 hours?

Posted by Prasant on March 11, 2008 at 10:34 AM PDT #

Here is what the analytics help has to say
http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=57044
In order to capture the length of a visit, Google Analytics tracks the elapsed time between pageviews. The last page of a visit will not be recorded (as there is no subsequent pageview).

Single-page visits are assigned to the 0-10 second category

====

Given that most of us probably hit the blog and jsut read it, the avg should be 5 secs. So I am not sure where the avg. number is coming from. :) Maybe we are not really reading the blog ... :)).

Metrics are intersting things....

====

Posted by maya on March 11, 2008 at 12:44 PM PDT #

I played with the reports some more and here is what I now think is happening.
Of the people who read the blog, 30% click on the design@sun link. I suspect this is because of the new theme and people wanting to see if it was a link. So these are the people whose visit times are kicking up the avg. So the correct conclusion is - the people who click on the title are leaving the page up for a few mins before clicking on the title :).

It was really interesting playing with the report and I might post a recording of it on the blog sometime.

I now know that Jano (only one in slovakia ??) is reading the blog :))

-maya

Posted by maya on March 12, 2008 at 02:37 AM PDT #

You might want to take a look at Avinash Kaushik's blog (http://www.kaushik.net/avinash/) which recently discussed the way that the google analytics metrics are calculated. He also has a well-regarded book on the subject. He's the web analytics evangelist at Google.

Posted by Darryl Gove on March 12, 2008 at 03:49 AM PDT #

Post a Comment:
Comments are closed for this entry.
About

xDesign is a software user experience design group at Sun.
Follow us on Twitter : Flickr : Blog (see feeds below)

Search

Archives
« July 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
  
       
Today