Wednesday Oct 08, 2014

Blog: The Satisfaction Of Online Shopping -- For IT Services

Rex Wang, Vice President of Product Marketing at Oracle, posted a blog recently that explains how business service catalogs are poised to change they way consumers procure IT services.

The Satisfaction Of Online Shopping -- For IT Services

Providers take note: if you don't meet your consumers' changing expectations,  they will find a provider who does...

Wednesday Sep 10, 2014

A new guide to Database as a Service

A new two-part "workbook" is now available to guide your journey to delivering a private database cloud.  Insights from IDC, e-DBA, KPN and the State of Texas provide real-life counsel from seasoned experts at the forefront of the industry's shift to cloud.

Transforming Your IT Environment with a Database Cloud Delivering Database as a Service to Your Organization

Enjoy the read and if you have follow-up questions or comments, you know where to find me ...

Thursday Aug 28, 2014

Focus On Documents for DBaaS topics at Oracle OpenWorld 2014

The speaking sessions and hands-on-labs for this year's Oracle OpenWorld are now scheduled, and a good way to find the items you're interested in is to check the FODs that cover your areas of interest.  Two are especially relevant for Database as a Service in private clouds -

 Database as a Service


EM 12c Private Cloud and Lifecycle Management

There is some overlap between the two lists since the topics converge at several private database cloud requirements.  But make sure to check both so you don't miss anything that can help you in your journey to cloud.

Sunday May 18, 2014

IOUG Webcast recording posted: How to Create a Service Catalog for DBaaS

In case you missed the 6 May 2014 webcast sponsored by the IOUG, you can now view the recorded webinar.

If you have any problems viewing the webcast in Firefox, give IE a try - that worked best for me.

Comments?  Questions?  Leave a note here on the blog, or on the IOUG Cloud SIG forum!

Tuesday Apr 22, 2014

IOUG Cloud Computing SIG Techcast: Database as a Service (DBaaS): How to Create a Database Cloud Service Catalog

Please join us on Tuesday 6 May 2014 at 10:00 am PT for an IOUG-sponsored webcast on Service Catalogs for Oracle Database deployments.  Our audience is anyone interested in providing Oracle Database as a service to their consumers.

A good service catalog is essential for IT service delivery.  We will give an overview of service catalogs, and explain what makes a good catalog in general, and specifically for DBaaS.

We will then present a standardized set of service offerings for Oracle DBaaS which providers can use as-is, or tailor to their needs.  Our goal is for providers to leverage these details to jumpstart their DBaaS initiatives on the right path.

Register here ... and watch for the replay if you're not able to join live.

Monday Apr 21, 2014

Oracle Database Appliance - it's not for SMBs only

Several of the Oracle Database Appliance's key attributes - easy to deploy and maintain, small footprint, pay-as-you-grow pricing - are natural fits for small and medium businesses seeking to provide database consolidation and database as a service solutions.  This is reflected in several customer success stories.  But Oracle Database Appliance is of great value to large enterprises also.  Find out more from Walgreens on Tuesday, April 22nd at 11:00 am PT.

 If you miss the event or wish to hear recording from other customers, visit the Customer Reference Forum Replays page.

Wednesday Apr 09, 2014

Updates to Service Catalog paper, and a new paper from MAA

First published in fall 2013, the paper Service Catalogs: Defining Standardized Database Services has been updated with several new elements:

  • definitions of four standardized Oracle DBaaS service offerings
  • updates to the standard availability levels, to match the recommendations published in this new paper from the Maximum Availability Architecture team
  • differentiated levels for security, agility, and performance
  • sample service sizings

The service levels set forth can be adopted or adapted by providers who wish to offer Oracle DBaaS with the service catalog model.

Sunday Dec 08, 2013

Why DBaaS will be one of 2014's technology headliners

As you settle in to some holiday reading and prepare for 2014, a recent blog and several blogs it connects to will be of interest.  Check out this OracleVoice blog on  "Why Database As A Service (DBaaS) Will Be The Breakaway Technology of 2014".

From the entry's introduction:

"Database as a Service (DBaaS) is arguably the next big thing in IT. Indeed, the market analysis firm 451 Research projects an astounding 86% cumulative annual growth rate, with annual revenues from DBaaS providers rising from $150 million in 2012 to $1.8 billion by 2016."

 The  article explores the benefits of DBaaS and some of the key enabling technologies, such as Oracle Multitenant, which promises to be a game-changer as Oracle Database 12c adoption rises.

Thursday Oct 31, 2013

Online DBaaS Forum available on-demand

Problem: you missed the October 21 on-line forum on how to design, deploy and deliver Oracle Database in a private cloud.

Solution: watch any of the segments on-demand simply by clicking here.

If only all of life's difficulties could be handled so easily ...

Friday Oct 18, 2013

Service Catalogs for Database as a Service

At the end of last month, I had the opportunity to present a speaking session at Oracle OpenWorld: Database as a Service: Creating a Database Cloud Service Catalog.  The session was well-attended which would have surprised me several months ago when I started researching this topic.  At that time, I thought of service catalogs as something trivial which could be explained in a few simple slides.  But while looking at all the different options and approaches available, I came to learn that designing a succinct and effective catalog is not a trivial task, and mistakes can lead to confusion and unintended side effects.  And when the room filled up, my new point of view was confirmed.

In case you missed the session, or were able to attend but would like more details, I've posted a white paper that covers the topics from the session, and more.  We start with an overview of the components of a service catalog:

service catalog overview

And then look at several customer case studies of service catalogs for DBaaS.  Synthesizing those examples, we summarize the main options for defining the service categories and their levels.  We end with a template for defining Bronze | Silver | Gold service tiers for Oracle Database Services.

The paper is now available here - watch for updates as we work to expand some sections and incorporate readers' feedback (hint - that includes your feedback).

Visit our OTN page for additional Database Cloud collateral.

Sunday Sep 08, 2013

Database Cloud topics at Oracle OpenWorld 2013

It's that time of year again for Oracle OpenWorld, and our team is again involved in several venues where you can learn anything you need to know about private database clouds for delivering Oracle Database as a Service. These include demo booths, hands-on-labs, and speaking sessions.

These events cover a range of topics but the common theme is delivering DBaaS, so you can find all of them listed in this Focus On Document.  We hope to see you there to answer your questions and hear about your experiences.

Tuesday Aug 27, 2013

The High Price of Over-Virtualizing

It seems that most of the collateral we read about cloud will blithely assert that the first step in creating a cloud environment is to virtualize.  Often we're not told specifics until we read the details, when we discover that the advice is to shovel everything in to virtual machines. Other times, the author will simply lead with virtual machines as the entry point to cloud.  In both cases, the proposition that a cloud must be based on virtual machines is simply taken for granted.  And many people seem to have no qualms about this, and they start their evolution to the cloud by shuffling their physical server silos into VM silos.    Is that always the right thing to do?

Let's consider the idea that "more is better."  A friend of mine is looking for a home to buy and debating different down payment vs. loan options.  I'm reminded of when I was on the market and someone gave me this advice: since you can deduct home mortgage interest from your federal taxes, you should make the smallest possible down payment.  This will maximize your interest payment, and therefore your tax deduction. 

So my question was - if a bigger deduction is better, why not look for a loan with a high interest rate?  Then I can pay more interest and get a bigger deduction!

The same fallacy is plaguing many discussions about virtualization in the move to cloud.  Virtualization has many benefits, and comes in many forms.  Assuming that virtualizing as much as possible - i.e., deploying in VMs - leads you down a path that will simply replace your physical silos with virtual silos.  If you want to simplify your environment and make better use of pooled resources, consider the virtualization available in the applications you are deploying.  With a product such as the Oracle Database, you'll discover that features and options such as Database Resource Manager, Instance Caging, and Oracle Multitenant will handle the vast majority of use cases you thought you needed VMs for - without the added elements to deploy and manage.

Friday Aug 02, 2013

New on-demand DBaaS webcast, and complimentary e-book

Earlier this week I participated in a live webcast in which Tim Mooney from Oracle and Carl Olofson from IDC discussed customer experiences with building public and private database clouds.  The webcast is now available for on-demand viewing:  Delivering Cloud through Database as a Service

The webcast focuses on how Database as a Service delivers these key cloud benefits:

  • Greater IT efficiency
  • Higher capital utilization
  • Faster time to market

 You may also be interested in the free e-book, Building a Database Cloud for Dummies.

And at this point I'll digress for a moment, as the title of the e-book reminds me of a question that arose during the webcast, and continues to cloud many of our discussions about Database as a Service: are you a consumer, or a provider? 

To see the importance of understanding the consumer/provider point of view, consider the possible answers to this question:  "How much will a typical DBaaS cost?"

If a consumer is asking the question, the answer will be "whatever the provider you use charges" -- and from there we can look at examples of what public cloud providers charge for DBaaS.

If a provider is asking the question, we have a much more detailed discussion which must cover the entire solution that will host the DBaaS environment, including software, hardware, people and processes.

So when asking questions about DBaaS, make sure to identify your role up front -- this helps discussions get to the point more quickly.

You might wonder, how did the e-book title lead to this digression?  It's simple: the title does not indicate whether the dummies in question are those building the cloud, or are the future consumers of the cloud ... in any case, it's a nicely written book despite the ambiguous title.  Enjoy !

Friday May 10, 2013

The Lone Star State: On the Journey to Cloud

When we talk about the journey to cloud (see 19 January 2013 entry below), we highlight the fact that we developed this methodology with guidance from customers who are making successful transitions to cloud.  Many of these customers are in sectors such as finance and online travel -- enterprises with large scale and extreme cost-awareness.  So you might wonder whether those customers were limited, special cases -- or, is the journey being applied at more sites, across more sectors. 

In fact, the journey is underway at data centers of all shapes and sizes.  A new example from the public sector is the State of Texas.  Working with the Oracle Enterprise Architecture team, they are making the journey to cloud.  To quote from the recently published Oracle Enterprise Architecture White Paper:

"The State of Texas is setting a progressive example for other state governments by relying on cloud service providers to provision IT resources to dozens of state agencies. Led by the Texas Department of Information Resources (DIR), the state is creating the Texas Cloud Marketplace, a private cloud that utilizes engineered systems such as Oracle Exadata and Oracle Exalogic to deliver new technology while fulfilling legislative mandates. Oracle is helping to transform the state’s widespread infrastructure, which spans hundreds of databases and tens of thousands of applications. The billion-dollar consolidation project was designed to help 300,000 government employees serve 25 million citizens in a more flexible and cost-effective way."

Too busy to read the white paper?  Then check out this article in Profit Magazine for a quick overview.


The Database Cloud Architecture Team at Oracle develops and documents best practices for designing and delivering database consolidation and database-as-a-service projects.


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