OpenSolaris, brought to you by Coca-Cola?
By davidleetodd on Mar 19, 2007
Is the Open Source movement the last cultural artifact to reject corporate sponsorship? Any cultural artifact that attracts eyeballs -- TV show, baseball stadium, theme park ride, NASCAR racer, newspaper -- can make money by accepting advertising. The Lakers play in a basketball arena named after an office supply company.
Why not do the same thing with OpenSolaris? How much would Coke pay to have the boot-up screen say "Welcome to OpenSolaris! Wouldn't a Coke be refreshing right now?" How much would Pepsi pay for an unobtrusive watermark logo on every OpenOffice spreadsheet? Unlike newspapers, software isn't thrown away at the end of the day. You get two eyeballs staring at it for hours on end, day after day. That's got to be worth a lot.
So, OpenSolaris Governing Board, here's my recommendation: auction off naming rights for the next five Nevada builds. I'll bet you'll get enough money to buy all the servers you need for the next five years, and then some.