London Olympics 2012 logo Rorshach test

Much has been written and blogged about the logo unveiled the other day for the London 2012 Olympics.

It's supposed to be a graffiti-style representation of the number "2012". I had to have this explained to me - hopefully when posters featuring it start going up around London, council workers will paint them out, just as they do with Banksy's works. (In fact, here's a thought - Banksy really ought to design a London 2012 logo and paint it somewhere near Canary Wharf so the 2012 Committee see it on the way to work).

Surprisingly, it also seems to work as a Rorshach test (the best comment I've overheard is "what is Lisa Simpson doing to that poor man?"), and a puzzle that folk are playing with to see what other figures they can make with the individual shapes presented.

All being well, normal service will be resumed shortly...

Comments:

It's OK. The first time I saw it and heard that they paid $800000 for this - I thought... They pay that much for random geometric shapes ?? But actually, it does grow on you... And yeah, the organising committee overpaid the design firm that did this...

Posted by LaxmanB on June 07, 2007 at 09:53 AM GMT #

The Brits did not like the emblem, most probably because there is nothing related to British history and culture to make them proud of. Nationalism is evident in the graphical execution of Sydney 2000, Athens 2004 and Beijing 2008 emblems.

Posted by Vivienne Quek on June 22, 2007 at 06:39 AM GMT #

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