StubHub Taps into Big Data for Insight into Millions of Customers’ Ticket-Buying Patterns, Fraud Detection, and Optimized Ticket Prices

The benefits of Big Data at Stubhub:

  • Stubhub enabled data scientists to work directly with customer-related data—such as ticket-purchasing history—inside the database, and to use database options to explore the data graphically, build and evaluate multiple data-mining models, and deploy predictions and insights throughout the enterprise—drastically improving StubHub’s agility and responsiveness
  • Developed highly targeted ticket promotional campaigns and offers by having the ability to calculate 180 million customers’ lifetime value (or propensity) instead of just 20,000 values at a time
  • Used Oracle R Enterprise component of Oracle Advanced Analytics—an Oracle Database option—to reduce a fraud issue by up to 90%

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The data warehouse insider is written by the Oracle product management team and sheds lights on all thing data warehousing and big data.

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