Friday Mar 21, 2014

Open World 2014 - guidelines for call-for-papers…

OOW Banner 2013

Most of you will already have received an email from the OOW team announcing the call for papers for this year's conference: http://www.oracle.com/openworld/call-for-papers/index.html. Each year, customers ask me how they can increase their chances of getting their paper accepted? Well, I am going to start by stating that product managers have absolutely no influence over which papers are accepted - even mentioning that a product manager will be co-presenting with you will not increase your chances!

So how do you increase you make sure that your presentation title and abstract catches the eye of the selection committee? Here is my top 10 list of guidelines for submitting proposals:

1) Read the "call-for-papers" carefully and follow its instructions - even if you have submitted presentations for lots of Oracle conferences it is always a good idea to carefully read the call for papers and to make sure you follow the instructions. There is an excellent section towards the end of the call-for-papers web page, "Tips and Guidelines"

2) Address the theme of the conference - If this is available when the call the for papers is announced then try to address the theme of the conference within your abstract.

3) Address the key data warehouse focus areas - for this year's OOW 2014 the key focus areas for data warehousing will be partitioning, analytical SQL, parallel execution, workload management and logical data warehouse. If possible try to include one or more of these focus areas within your abstract.

4) Have a strong biography - You need to use your biography to differentiate and build credibility. This is an important topic because it allows you to differentiate yourself from all the other presenters who are trying to get speaking slots. Your biography must explain why you are an authority on the topic you have chosen for your presentation and why people will want to listen to what you have to say.

5) Have a strong business case - build your presentation around a strong business case, relevant to your industry and/or your target audience (DBAs, developers, architects etc). Try to explain in clear and simple terms the problem you needed to solve, how you solved it using Oracle technology and the direct technical/business benefits.

6) Make the title and abstract interesting - Your title and abstract must be easy to read and make sure you introduce your main idea as early as possible. Review the titles and abstracts from previous conferences as a guide. Ideally make the issue relevant to the delegates attending OWW, get to the point, and make sure it is easy to read.

7) Look at previous presentations - the content catalog for last year's conference is available online,see here:https://oracleus.activeevents.com/2013/connect/search.ww?eventRef=openworld. You can review all the titles and abstracts that were accepted and use them as guidelines for creating your own title and abstract for this year's conference.

8) Write clear outcomes - The majority of the best presentations have clearly stated outcomes. What do you expect that conference attendees will be able do or know at the end of your session? Consider including a sentence at the end of your abstract such as the following: “At the end of this presentation, participants will be able to . . . .”

9) Don’t submit your paper right away - Once you have a title and abstract show it to a few colleagues. Get some feedback. You probably know many people who’d be happy to give you ideas on making your paper better.

10) Keep number of submissions low - You do not increase your chances of getting a paper accepted by submitting lots of different papers.

I cannot guarantee you success if you follow these guideline but I hope they prove helpful. Good luck with your submission(s) and I look forward to seeing at you at this year's OpenWorld in San Francisco.

OOW2014

Wednesday Nov 13, 2013

ADNOC talks about 50x increase in performance

In this new video Awad Ahmen Ali El Sidddig, Senior DBA at ADNOC, talks about the impact that Exadata has had on his team and the whole business. ADNOC is using our engineered systems to drive and manage all their workloads: from transaction systems to payments system to data warehouse to BI environment. A true Disk-to-Dashboard revolution using Engineered Systems. This engineered approach is delivering 50x improvement in performance with one queries running 100x faster! The IT has even revolutionised some of their data warehouse related processes with the help of Exadata and now jobs that were taking over 4 hours now run in a few minutes.

[Read More]

Friday Nov 01, 2013

SQL analytical mash-ups deliver real-time WOW! for big data

One of the overlooked capabilities of SQL as an analysis engine, because we all just take it for granted, is that you can mix and match analytical features to create some amazing mash-ups. As we move into the exciting world of big data these mash-ups can really deliver those "wow, I never knew that" moments.

While Java is an incredibly flexible and powerful framework for managing big data there are some significant challenges in using Java and MapReduce to drive your analysis to create these "wow" discoveries. One of these "wow" moments was demonstrated at this year's OpenWorld during Andy Mendelsohn's general keynote session. 

Here is the scenario - we are looking for fraudulent activities in our big data stream and in this case we identifying potentially fraudulent activities by looking for specific patterns. We using geospatial tagging of each transaction so we can create a real-time fraud-map for our business users.

OOW PM  2

Where we start to move towards a "wow" moment is to extend this basic use of spatial and pattern matching, as shown in the above dashboard screen, to incorporate spatial analytics within the SQL pattern matching clause. This will allow us to compute the distance between transactions. Apologies for the quality of this screenshot….hopefully below you see where we have extended our SQL pattern matching clause to use location of each transaction and to calculate the distance between each transaction:

OOW PM  4

This allows us to compare the time of the last transaction with the time of the current transaction and see if the distance between the two points is possible given the time frame. Obviously if I buy something in Florida from my favourite bike store (may be a new carbon saddle for my Trek) and then 5 minutes later the system sees my credit card details being used in Arizona there is high probability that this transaction in Arizona is actually fraudulent (I am fast on my Trek but not that fast!) and we can flag this up in real-time on our dashboard:

OOW PM  3

In this post I have used the term "real-time" a couple of times and this is an important point and one of the key reasons why SQL really is the only language to use if you want to analyse  big data. One of the most important questions that comes up in every big data project is: how do we do analysis? Many enlightened customers are now realising that using Java-MapReduce to deliver analysis does not result in "wow" moments. These "wow" moments only come with SQL because it is offers a much richer environment, it is simpler to use and it is faster - which makes it possible to deliver real-time "Wow!". Below is a slide from Andy's session showing the results of a comparison of Java-MapReduce vs. SQL pattern matching to deliver our "wow" moment during our live demo.

OOW PM  1

 You can watch our analytical mash-up "Wow" demo that compares the power of 12c SQL pattern matching + spatial analytics vs. Java-MapReduce  here:

OOW PM  5

You can get more information about SQL Pattern Matching on our SQL Analytics home page on OTN, see here http://www.oracle.com/technetwork/database/bi-datawarehousing/sql-analytics-index-1984365.html

You can get more information about our spatial analytics here: http://www.oracle.com/technetwork/database-options/spatialandgraph/overview/index.html

If you would like to watch the full Database 12c OOW presentation see here: http://medianetwork.oracle.com/video/player/2686974264001


Friday Sep 13, 2013

Big Data at Openworld 2013

To start of Openword on Monday morning (Sept 23), Mark Hurd is using his keynote to talk about how businesses can transform themselves using big data and analytics. Given all the hype around these two hope topics this keynote will look at the promise of big data and how it enables your business to leverage a range of information to provide new services, operate more efficiently, and market more effectively.

This keynote will include key Oracle customers and other Oracle experts who will explain how to harness the value of big data; craft an IT strategy to stream, acquire, organize and analyze to make transformational decisions about business operations and products and services.

The Data Warehousing and Big Data Guide include details of this important keynote and on all the other interesting sessions around big data and big data appliance.

You can download the iBook, PDF and calendar using the following links:

The guide is available in both Apple iBook format  (click here - please note this file is 200MB because it is packed full of videos, slideshows and other unique iBook features) for iPad and iPad Mini uses and PDF format  (click here) for all other platforms. (Please note that in PDF format some of the iBook features will not work such as the URL links that provide cross-referencing bookmarks and built-in 12c videos will not work).

There is a downloadable calendar (.ics file) available here which includes all the sessions, keynotes and hands-on labs listed in this guide. You can import this file into your own calendar application. Details of how to do this are included in this guide, see chapter 3.

Enjoy OpenWorld 2013  and if you have time please stop by the data warehouse section of the demo grounds and say hello.

Wednesday Mar 13, 2013

Call for Papers: Oracle Openworld

Yes, it is almost time to book those trips to San Francisco, and here is the chance to speak at Openworld. The call for papers is now open:

Go here to submit your paper.

Oh, and don't wait too long, this opportunity of a life time closes Friday April 12, 11:59 PDT!!


Thursday Sep 27, 2012

Two interesting big data sessions around Openworld

For those who want to talk (not listen) about big data, here are 2 very cool sessions:

BOF9877 - A birds of a feather session around all things big data. It is on Monday, Oct 1, 6:15 PM - 7:00 PM - Marriott Marquis - Golden Gate. While all guests on the panel are special, we will have very special guest on the panel. He is a proud owner of a Big Data Appliance (see here).

Then there is a Big Data SIG meeting (the invite from Gwen):

I'd like to invite everyone to our OOW12 meet up. We'll meet on Tuesday, October 2nd, 8:45 to 9:45 at Moscone West Level 3, Overlook 3. We will network, socialize and discuss plans for the group. Which topics interest us for webinars? Which conferences do we want to meet in? What other activities we are interested in? We can also discuss big data topics, show off our great work, and seek advice on the challenges. Other than figuring out what we are collectively interested in, the discussion will be pretty open.

Here is the official invite.

See you at Openworld!!

Wednesday Sep 12, 2012

Big Data Sessions at Openworld 2012

If you are coming to San Francisco, and you are interested in all the aspects to big data, this Focus On Big Data is a must have document. 

Some (other) highlights:

  • A performance demo of a full rack Big Data Appliance in the engineered systems showcase
  • A set of handson labs on how to go from a NoSQL DB to an effective analytics play on big data
  • Much, much more

See you all in a few weeks in SF!

Friday Mar 16, 2012

Speak now! Call for Papers at Oracle Openworld is now open

Present Your Thoughts to Thousands of Oracle Customers, Developers, and Partners

Do you have an idea that could improve best practices? A real-world experience that could shed new light on IT? The Oracle OpenWorld call for papers is now open. This is your opportunity to speak your mind to the world’s largest gathering of the most-knowledgeable IT decision-makers, leading-edge developers, and advanced technologists.

So take a look at our criteria and join us at Oracle OpenWorld. We look forward to hearing from you.

Register Early and Save

See and learn about the newest products. Meet experts and business leaders. All for less. Register for Oracle OpenWorld before March 30, 2012, and you’ll save up to US$800 off the registration. Register now.

Monday Mar 14, 2011

Call for Paper: Oracle OpenWorld 2011

[Read More]

Monday Sep 06, 2010

Data Warehousing at OpenWorld 2010 - How to get organized

[Read More]

Tuesday Mar 02, 2010

OpenWorld call for papers is now open

[Read More]

Thursday Oct 08, 2009

If you are coming to OpenWorld...

[Read More]

Tuesday Sep 01, 2009

Data Warehousing @ OpenWorld 2009 - How to get organized

[Read More]

Thursday Apr 02, 2009

Call for OpenWorld 2009 papers has started...

[Read More]
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The data warehouse insider is written by the Oracle product management team and sheds lights on all thing data warehousing and big data.

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