By Klaker-Oracle on May 29, 2014
We have released yet another great video customer video, this time with Stubhub.
Many customers are still pulling data out of their data warehouse and shipping it to specialised processing engines so they can mine their data, run spatial analytics and/or built multi-dimensional cubes. The problem with this approach, as the team at Stubhub points out, is that typically when you move the data to these specialised engines you have to work with a subset of the data that is sitting in your data warehouse. When you work with a subset of data you immediately start to impose compromises on your analytical workflows. If you can't work with all your data then you can't be sure that your analytical model is as good as it could be and that could mean losing customers or missing out on additional revenue.
The other problem comes from everyone using their own favourite tool to do their analysis: how do you share your discoveries, how do you develop a high level of corporate-wide analytical skills?
Here's another great story about how to use data warehousing and big data technologies to solve real world problems using diverse sets of data using Oracle technology. BAE Systems is taking unstructured, semi-structured, operational and social media data and using it to solve complex problems such as financial crime, cyber security and digital transformation. The volumes of data that BAE deals with are very large and this creates its own set of challenges and problems in terms of optimising hardware and software to work efficiently and effectively together. Although BAE had their own in-house Hadoop experts they chose Oracle Big Data Appliance for their Hadoop cluster because it’s easier, cheaper, and faster to operate.
BAE is working with many telco customers to explore the new areas that are being opened up by the use of big data to manage browsing data and call record data. These data sources are being transformed to provide additional insight for the network operations teams, analysis of customer quality and to drive marketing campaigns.
Click on the image to watch the video, or click here: http://medianetwork.oracle.com/video/player/2940549413001
The data warehouse insider is written by the Oracle product management team and sheds lights on all thing data warehousing and big data.