Ovum, a leading analyst firm and part of the global technology research organization, Omdia, has recognized Oracle Digital Assistant as a leader in the market in its latest research report, "Ovum Decision Matrix: Selecting an Intelligent Virtual Assistant Solution, 2020–21." The report analyzes the evolution of virtual intelligent assistants, the increasing scope of use cases, and the market landscape, and evaluates 10 niche and large technology vendors to determine Oracle Digital Assistant as one of the leaders in this market.
Oracle Digital Assistant is a comprehensive, AI-powered conversational interface for business applications. Oracle Digital Assistant interprets the user’s intent so it can automate processes and deliver contextual responses to their voice or text commands to enrich the user experience, eliminate helpdesk and support overhead, and enable scale for communications and engagement.
The Ovum report specifically highlights Oracle Digital Assistant as an easy-to-build solution, thanks to its no code, design-by-example, Conversational Design Interface that is intended to be used by non-developers to build, train, test, deploy, and monitor AI-powered digital assistant on channels of choice. Ovum also noted Oracle Digital Assistant’s advanced linguistic and deep learning-based natural language processing (NLP) models as a key strength that enables the Digital Assistant to better understand domain specific vocabulary, and respond with contextual information and best next step actions accordingly.
Oracle Digital Assistant also received kudos in the report for providing an “enterprise-ready” solution. Organizations leveraging Oracle Digital Assistant know that their data is their own, stored securely in Oracle Cloud or via Cloud@Customer for organizations wanting to keep their data within their own boundaries. Furthermore, because it is a comprehensive platform, Oracle Digital Assistant can integrate with existing processes, routing rules, and contact center agents to support enterprises’ unique business needs. In fact, Ovum noted that “A differentiator for ODA [Oracle Digital Assistant] is that a business process engine sits beneath it and is tightly integrated to perform tasks emerging from the conversation. For example, when an end user informs the ODA of a change of address, several relevant processes kick in. Oracle's ODA and business process management R&D teams are also tightly integrated because of the overlap in functions.”
Oracle also offers out-of-the-box chatbot skills for Oracle Cloud HCM, Cloud ERP, and Cloud CX, as well as integration with Oracle CX Service to speed up deployment and provide seamless engagement for Oracle Cloud Applications customers – a point that was noted as a strength in the Ovum report.
With no apps to download and no training needed to use Oracle Digital Assistant, the use of intelligent assistants has picked up quite significantly in the industry. Over the past years more and more organizations – both public sector and commercial – have come to rely on Oracle Digital Assistant for their needs. Common use cases include enabling easy and 24x7 access to employee HR self-service functions and employee expense and finance functions, offering customer or employee FAQs and information lookup. This enables Oracle Digital Assistant to be the first line of customer/employee helpdesk and drive seamless bot-agent handoff only where needed, and more. These use cases present massive sales and ROI opportunities, freeing up human resources to take on the more complex challenges while at the same time improving the user experience.
Oracle’s leadership position in the Ovum report is a testament to the significant R&D investments in AI and NLP-powered Cloud service over these recent years. For more information on how your organization can leverage Oracle Digital Assistant, please visit our website. And to download the full report, click here.