Wednesday Oct 08, 2014

2014 was a very good year for Oracle Advanced Analytics at Oracle Open World 2014

2014 was a very good year for Oracle Advanced Analytics at Oracle Open World 2014.   We had a number of customer, partner and Oracle talks that focused on the Oracle Advanced Analytics Database Option.    See below with links to presentations.  Check back later to OOW Sessions Content Catalog as not all presentations have been uploaded yet.  :-(

Big Data and Predictive Analytics: Fiserv Data Mining Case Study [CON8631]

Moving data mining algorithms to run as native data mining SQL functions eliminates data movement, automates knowledge discovery, and accelerates the transformation of large-scale data to actionable insights from days/weeks to minutes/hours. In this session, Fiserv, a leading global provider of electronic commerce systems for the financial services industry, shares best practices for turning in-database predictive models into actionable policies and illustrates the use of Oracle Data Miner for fraud prevention in online payments. Attendees will learn how businesses that implement predictive analytics in their production processes significantly improve profitability and maximize their ROI.

Developing Relevant Dining Visits with Oracle Advanced Analytics at Olive Garden [CON2898]

Olive Garden, traditionally managing its 830 restaurants nationally, transitioned to a localized approach with the help of predictive analytics. Using k-means clustering and logistic classification algorithms, it divided its stores into five behavioral segments. The analysis leveraged Oracle SQL Developer 4.0 and Oracle R Enterprise 1.3 to evaluate 115 million transactions in just 5 percent the time required by the company’s BI tool. While saving both time and money by making it possible to develop the solution internally, this analysis has informed Olive Garden’s latest remodel campaign and continues to uncover millions in profits by optimizing pricing and menu assortment. This session illustrates how Oracle Advanced Analytics solutions directly affect the bottom line.

A Perfect Storm: Oracle Big Data Science for Enterprise R and SAS Users [CON8331]

With the advent of R and a rich ecosystem of users and developers, a myriad of bloggers, and thousands of packages with functionality ranging from social network analysis and spatial data analysis to empirical finance and phylogenetics, use of R is on a steep uptrend. With new R tools from Oracle, including Oracle R Enterprise, Oracle R Distribution, and Oracle R Advanced Analytics for Hadoop, users can scale and integrate R for their enterprise big data needs. Come to this session to learn about Oracle’s R technologies and what data scientists from smart companies around the world are doing with R.

Additional Information

Market Basket Analysis at Dunkin’ Brands [CON6545]

With almost 120 years of franchising experience, Dunkin’ Brands owns two of the world’s most recognized, beloved franchises: Dunkin’ Donuts and Baskin-Robbins. This session describes a market basket analysis solution built from scratch on the Oracle Advanced Analytics platform at Dunkin’ Brands. This solution enables Dunkin’ to look at product affinity and a host of associated sales metrics with a view to improving promotional effectiveness and cross-sell/up-sell to increase customer loyalty. The presentation discusses the business value achieved and technical challenges faced in scaling the solution to Dunkin’ Brands’ transaction volumes, including engineered systems (Oracle Exadata) hardware and parallel processing at the core of the implementation.

Predictive Analytics with Oracle Data Mining [CON8596]

This session presents three case studies related to predictive analytics with the Oracle Data Mining feature of Oracle Advanced Analytics. Service contracts cancellation avoidance with Oracle Data Mining is about predicting the contracts at risk of cancellation at least nine months in advance. Predicting hardware opportunities that have a high likelihood of being won means identifying such opportunities at least four months in advance to provide visibility into suppliers of required materials. Finally, predicting cloud customer churn involves identifying the customers that are not as likely to renew subscriptions as others.

SQL Is the Best Development Language for Big Data [CON7439]

SQL has a long and storied history. From the early 1980s till today, data processing has been dominated by this language. It has changed and evolved greatly over time, gaining features such as analytic windowing functions, model clauses, and row-pattern matching. This session explores what's new in SQL and Oracle Database for exploiting big data. You'll see how to use SQL to efficiently and effectively process data that is not stored directly in Oracle Database.

Advanced Predictive Analytics for Database Developers on Oracle [CON7977]

Traditional database applications use SQL queries to filter, aggregate, and summarize data. This is called descriptive analytics. The next level is predictive analytics, where hidden patterns are discovered to answer questions that give unique insights that cannot be derived with descriptive analytics. Businesses are increasingly using machine learning techniques to perform predictive analytics, which helps them better understand past data, predict future trends, and enable better decision-making. This session discusses how to use machine learning algorithms such as regression, classification, and clustering to solve a few selected business use cases.

What Are They Thinking? With Oracle Application Express and Oracle Data Miner [UGF2861]

Have you ever wanted to add some data science to your Oracle Application Express applications? This session shows you how you can combine predictive analytics from Oracle Data Miner into your Oracle Application Express application to monitor sentiment analysis. Using Oracle Data Miner features, you can build data mining models of your data and apply them to your new data. The presentation uses Twitter feeds from conference events to demonstrate how this data can be fed into your Oracle Application Express application and how you can monitor sentiment with the native SQL and PL/SQL functions of Oracle Data Miner. Oracle Application Express comes with several graphical techniques, and the presentation uses them to create a sentiment dashboard.

Transforming Customer Experience with Big Data and Predictive Analytics [CON8148]

Delivering a high-quality customer experience is essential for long-term profitability and customer retention in the communications industry. Although service providers own a wealth of customer data within their systems, the sheer volume and complexity of the data structures inhibit their ability to extract the full value of the information. To change this situation, service providers are increasingly turning to a new generation of business intelligence tools. This session begins by discussing the key market challenges for business analytics and continues by exploring Oracle’s approach to meeting these challenges, including the use of predictive analytics, big data, and social network analytics.

There are a few others where Oracle Advanced Analytics is included e.g. Retail GBU, Big Data Strategy, etc. but they are typically more broadly focused.  If you search the Content Catalog for “Advanced Analytics” etc. you can find other related presentations that involve OAA.

Hope this helps.  Enjoy!

cb

Wednesday Aug 06, 2014

New Book: Predictive Analytics Using Oracle Data Miner


Great New Book Now Available:  Predictive Analytics Using Oracle Data Miner, by Brendan Tierney, Oracle ACE Director

If you have an Oracle Database and want to leverage that data to discover new insights, make predictions and generate actionable insights, this book is a must read for you!  In Predictive Analytics Using Oracle Data Miner: Develop & Use Oracle Data Mining Models in Oracle Data Miner, SQL & PL/SQL, Brendan Tierney, Oracle ACE Director and data mining expert, guides the user through the basic concepts of data mining and offers step by step instructions for solving data-driven problems using SQL Developer’s Oracle Data Mining extension.  Brendan takes it full circle by showing the reader how to deploy advanced analytical methodologies and predictive models immediately into enterprise-wide production environments using the in-database SQL and PL/SQL functionality.  

Definitely a must read for any Oracle data professional!

See Predictive Analytics Using Oracle Data Miner, by Brendan Tierney on Amazon.com  



Tuesday May 06, 2014

Oracle Data Miner 4.0/SQLDEV 4.0 New Features - Watch Demo!

Oracle Data Miner 4.0 New Features 

Oracle Data Miner/SQLDEV 4.0 (for Oracle Database 11g and 12c)

  • New Graph node (box, scatter, bar, histograms)
  • SQL Query node + integration of R scripts
  • Automatic SQL script generation for deployment

Oracle Advanced Analytics 12c New SQL data mining algorithms/enhancements features exposed in Oracle Data Miner 4.0

  • Expectation Maximization Clustering algorithm
  • PCA & Singular Vector Decomposition algorithms
  • Decision Trees can also now mine unstructured data
  • Improved/automated Text Mining, Prediction Details and other algorithm improvements
  • SQL Predictive Queries—automatic build, apply within simple yet powerful SQL query


Tuesday Nov 12, 2013

Oracle Big Data Learning Library

Click on LEARN BY PRODUCT to view all learning resources.

Oracle Big Data Essentials

Attend this Oracle University Course!

Using Oracle NoSQL Database

Attend this Oracle University class!

Oracle and Big Data on OTN

See the latest resource on OTN.

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Friday Jun 08, 2012

New Oracle Advanced Analytics presentation

I recently updated my presentation on Oracle's new Advanced Analytics Option which bundles Oracle Data Mining with Oracle R Enterprise for maximum depth and breadth of data mining, statistics and advanced analytic functions from Oracle.  See New Oracle Advanced Analytics presentation.  

Tuesday May 29, 2012

Fraud and Anomaly Detection using Oracle Data Mining YouTube-like Video

I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining.  [Note:  It is a large MP4 file that will open and play in place.  The sound quality is weak so you may need to turn up the volume.]

Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers.  Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions.   Oracle Data Mining (ODM) automatically discovers relationships hidden in data.  Predictive models and insights discovered with ODM address business problems such as:  predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty.  Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security. 

But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records.  Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different.  Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems.  With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims  and abuse.  

This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.  


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Thursday May 10, 2012

Oracle Data Mining Virtual Classes Scheduled

Two Oracle Data Mining Virtual Classes are now scheduled.  Register for a course in 2 easy steps.

Step 1: Select your Live Virtual Class options

Select


Live Virtual Class
Course ID: D76362GC10
Course Title: Oracle Database 11g: Data Mining Techniques
NEW
Duration: 2 Days
Price: US$ 1,300 Dollars

Step 2: Select the date and location of your Live Virtual Class

Please select a location below then click on the Add to Cart button

i

Location  Duration Class Date Class Start Time Class End Time Course Materials Instruction Language Seats Audience Employees
Online 2 Days 09-Aug-2012 04:00 AM EDT 12:00 PM EDT English English Available Public Employees
Online 2 Days 18-Oct-2012 04:00 AM EDT 12:00 PM EDT English English Available Public Employees

100% Student Satisfaction: Oracle's 100% Student Satisfaction program applies to those publicly scheduled and publicly available Oracle University Instructor Led Training classes that are identified as part of the 100% Student Satisfaction program on the http://www.oracle.com/education website at the time the class is purchased. Oracle will permit unsatisfied students to retake the class, subject to terms and conditions. Customers are not entitled to a refund. For more information and additional terms, conditions and restrictions that apply, click here

Wednesday Apr 04, 2012

Recorded YouTube-like presentation and "live" demos of Oracle Advanced Analytics/Oracle Data Mining

Ever want to just sit and watch a YouTube-like presentation and "live" demos of Oracle Advanced Analytics/Oracle Data Mining?  Then click here! (plays large MP4 file in a browser)

This 1+ hour long session focuses primarily on the Oracle Data Mining component of the Oracle Advanced Analytics Option and is tied to the Oracle SQL Developer Days virtual and onsite events.   I cover:

  • Big Data + Big Data Analytics
  • Competing on analytics & value proposition
  • What is data mining?
  • Typical use cases
  • Oracle Data Mining high performance in-database SQL based data mining functions
  • Exadata "smart scan" scoring
  • Oracle Data Miner GUI (an Extension that ships with SQL Developer)
  • Oracle Business Intelligence EE + Oracle Data Mining results/predictions in dashboards
  • Applications "powered by Oracle Data Mining for factory installed predictive analytics methodologies
  • Oracle R Enterprise

Please contact charlie.berger@oracle.com should you have any questions.  Hope you enjoy! 

Charlie Berger, Sr. Director of Product Management, Oracle Data Mining & Advanced Analytics, Oracle Corporation

Friday Mar 23, 2012

NEW 2-Day Instructor Led Course on Oracle Data Mining Now Available!

A NEW 2-Day Instructor Led Course on Oracle Data Mining has been developed for customers and anyone wanting to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database.  To register interest in attending the class, click here and submit your preferred format.

Course Objectives:

  • Explain basic data mining concepts and describe the benefits of predictive analysis
  • Understand primary data mining tasks, and describe the key steps of a data mining process
  • Use the Oracle Data Miner to build,evaluate, and apply multiple data mining models
  • Use Oracle Data Mining's predictions and insights to address many kinds of business problems, including: Predict individual behavior, Predict values, Find co-occurring events
  • Learn how to deploy data mining results for real-time access by end-users

Five reasons why you should attend this 2 day Oracle Data Mining Oracle University course. With Oracle Data Mining, a component of the Oracle Advanced Analytics Option, you will learn to gain insight and foresight to:

  • Go beyond simple BI and dashboards about the past. This course will teach you about "data mining" and "predictive analytics", analytical techniques that can provide huge competitive advantage
  • Take advantage of your data and investment in Oracle technology
  • Leverage all the data in your data warehouse, customer data, service data, sales data, customer comments and other unstructured data, point of sale (POS) data, to build and deploy predictive models throughout the enterprise.
  • Learn how to explore and understand your data and find patterns and relationships that were previously hidden
  • Focus on solving strategic challenges to the business, for example, targeting "best customers" with the right offer, identifying product bundles, detecting anomalies and potential fraud, finding natural customer segments and gaining customer insight.

UDDATED for Oracle Database 12c & SQLDEV 4.0: Evaluating Oracle Data Mining Has Never Been Easier - Evaluation "Kit" Available

UPDATED (July 2014) for ORACLE DATABASE 12c & SQL DEVELOPER 4.0 (with ORACLE DATA MINER 4.0)  Extension

The Oracle Advanced Analytics Option turns the database into an enterprise-wide analytical platform that can quickly deliver enterprise-wide predictive analytics and actionable insights. Oracle Advanced Analytics empowers data and business analysts to extract knowledge, discover new insights and make predictions—working directly with large data volumes in the Oracle Database. Oracle Advanced Analytics, an Option of Oracle Database Enterprise Edition, offers a combination of powerful in-database algorithms and integration with open source R algorithms accessible via SQL and R languages and provides a range of GUI (Oracle Data Miner) and IDE (R client, RStudio, etc.) options targeting business users, data analysts, application developers and data scientists.

Now you can quickly and easily get set up to starting using Oracle Data Mining, the SQL API & GUI component of the Oracle Advanced Analytics Database Option for evaluation purposes. Just go to the Oracle Technology Network (OTN) and follow these simple steps.

Oracle Data Mining Evaluation "Kit" Instructions

Step 1: Download and Install the Oracle Database 12c

  • Anyone can download and install the Oracle Database for free for evaluation purposes. Read OTN web site http://www.oracle.com/technetwork/database/enterprise-edition/downloads/index.html for details.
  • Oracle Database 12c is the latest release and contains many new features.  See Oracle Advanced Analytics 12c Dcoumentation's New Features and this recent Oracle Data Mining Blog posting.  NOTE:  A major new feature of the 12c Oracle Database is multi-tenant and the ability to set up multiple Container databases.  However, to keep things simpler, UNCHECK the "create as Container database" option.  This makes your SQLDEV database connections simpler and then you can use the simpler case Oracle Data Miner tutorials.  If you create the Container database(s), your connection details get a bit more complicated.  
  • For  Oracle Database Release 11g, 11.2.0.1.0 DB is the minimum, 11.2.0.2 is better and naturally 11.2.0.3 is best if you are a current customer and on active support.
  • Either 32-bit or 64-bit is fine. 4GB of RAM or more works fine for SQL Developer and the Oracle Data Miner GUI extension.
  • Downloading the database and then installing it should take just about an hour or so at most, depending on your network and computer.
  • For more instructions on setting up Oracle Data Mining see: http://www.oracle.com/technetwork/database/options/odm/dataminerworkflow-168677.html
  • When you install the Oracle Database, the Oracle Data Mining Examples including sample data is available as part of the total Database installation.  See link.  

Step 2: Install SQL Developer 4.0 (the Oracle Data Miner GUI Extension installs automatically but additional post installation Set Up in required.  See Setting Up Oracle Data Miner )

Step 3: Follow the six (6) free step-by-step Oracle-by-Examples Tutorials:

  • Setting Up Oracle Data Miner 4.0   This tutorial covers the process of setting up Oracle Data Miner for use within Oracle SQL Developer 4.0.
  • Using Oracle Data Miner 4.0 This tutorial covers the use of Oracle Data Miner 4.0 to perform data mining against Oracle Database 12c. In this lesson, you examine and solve a data mining business problem by using the Oracle Data Miner graphical user interface (GUI). The Oracle Data Miner GUI is included as an extension of Oracle SQL Developer, version 4.0.
  • Using Feature Selection and Generation with GLM This tutorial covers the use of Oracle Data Miner 4.0 to leverage enhancements to the Oracle implementation of Generalized Liner Models (GLM) for Oracle Database 12c. These enhancements include support for Feature Selection and Generation.
  • Text Mining with an EM Clustering Model This tutorial covers the use of Oracle Data Miner 4.0 to leverage new text mining enhancements while applying a clustering model. In this lesson, you learn how to use the Expectation Maximization (EM) algorithm in a clustering model.
  • Using Predictive Queries With Oracle Data Miner 4.0 This tutorial covers the use of Predictive Queries against mining data by using Oracle Data Miner 4.0.
  • Using the SQL Query Node in a Data Miner Workflow This tutorial covers the use of the new SQL Query Node in an Oracle Data Miner 4.0 workflow.

That’s it!  Easy, fun and the fastest way to get started evaluating Oracle Advanced Analytics/Oracle Data Mining.  Enjoy!  

Charlie

Note: There are also four (4) additional Oracle Data Miner 3.2 Tutorials that are similar that may be helpful to review.

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Monday Sep 19, 2011

Building Predictive Analytical Applications using Oracle Data Mining recorded webcast

I did a Building Predictive Analytical Applications using Oracle Data Mining recorded webcast for IOUG earlier this week.  If this interests you, you can either watch the streaming presentation and demo hosted by the Independent Oracle User Group at http://www.ioug.org/ in conjunction with the Oracle Business Intelligence, Wartehousing and Analytics Special Interest Group (BIWA SIG at www.oraclebiwa.org) or the download the 84 MB file by clicking on this link to the Building Predictive Analytical Applications using Oracle Data Mining.wmv file.   It included an overview of data mining, Oracle Data Mining, some demo slides, and then several example applications where we've factory-installed ODM predictive analytics methodologies into the Appls for self-learning and real-time deployment of ODM models. 

Example Predictive Analytics Applications (partial list)
  • Oracle Communications  & Retail Industry Models —factory installed data mining for specific industries
  • Oracle Spend Classification
  • Oracle Fusion Human Capital Management (HCM)  Predictive Workforce
  • Oracle Fusion Customer Relationship Management (CRM) Sales Prediction
  • Oracle Adaptive Access Manager real-time Security
  • Oracle Complex Event Processing integrated with ODM models
  • Predictive Incident Monitoring Service for Oracle Database customers

Pretty cool stuff if you or your customers are interested in analytics.  Here's the link to the ppt slides.    

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