Friday Jun 08, 2012
Tuesday May 29, 2012
By chberger on May 29, 2012
I've created and recorded another YouTube-like presentation and "live" demos of Oracle Advanced Analytics Option, this time focusing on Fraud and Anomaly Detection using Oracle Data Mining. [Note: It is a large MP4 file that will open and play in place. The sound quality is weak so you may need to turn up the volume.]
Data is your most valuable asset. It represents the entire history of your organization and its interactions with your customers. Predictive analytics leverages data to discover patterns, relationships and to help you even make informed predictions. Oracle Data Mining (ODM) automatically discovers relationships hidden in data. Predictive models and insights discovered with ODM address business problems such as: predicting customer behavior, detecting fraud, analyzing market baskets, profiling and loyalty. Oracle Data Mining, part of the Oracle Advanced Analytics (OAA) Option to the Oracle Database EE, embeds 12 high performance data mining algorithms in the SQL kernel of the Oracle Database. This eliminates data movement, delivers scalability and maintains security.
But, how do you find these very important needles or possibly fraudulent transactions and huge haystacks of data? Oracle Data Mining’s 1 Class Support Vector Machine algorithm is specifically designed to identify rare or anomalous records. Oracle Data Mining's 1-Class SVM anomaly detection algorithm trains on what it believes to be considered “normal” records, build a descriptive and predictive model which can then be used to flags records that, on a multi-dimensional basis, appear to not fit in--or be different. Combined with clustering techniques to sort transactions into more homogeneous sub-populations for more focused anomaly detection analysis and Oracle Business Intelligence, Enterprise Applications and/or real-time environments to "deploy" fraud detection, Oracle Data Mining delivers a powerful advanced analytical platform for solving important problems. With OAA/ODM you can find suspicious expense report submissions, flag non-compliant tax submissions, fight fraud in healthcare claims and save huge amounts of money in fraudulent claims and abuse.
This presentation and several brief demos will show Oracle Data Mining's fraud and anomaly detection capabilities.
Thursday May 10, 2012
Oracle Virtual SQL Developer Days DB May 15th - Session #3: 1Hr. Predictive Analytics and Data Mining Made Easy!
By chberger on May 10, 2012
Oracle Data Mining's SQL Developer based ODM'r GUI + ODM is being featured in this upcoming Virtual SQL Developer Day online event next Tuesday, May 15th. Several thousand people have already registered and registration is still growing. We recorded and uploaded presentations/demos and then anyone can view them "on demand", but at the specified date/time per the SQL DD event agenda. Anyone can also download a complete 11gR2 Database w/ SQL Developer 3.1 & Oracle Data Miner GUI extension VM installation for the Hands-on Labs and follow our 4 ODM Oracle by Examples e-training. We moderators monitor the online chat and answer questions.
Session #3: 1Hr. Predictive Analytics and Data Mining Made Easy!We're also included in the June 7th physical event in NYC and future virtual and physical events. Great event(s) and great "viz" for OAA/ODM.
Oracle Data Mining, a component of the Oracle Advanced Analytics database option, embeds powerful data mining algorithms in the SQL kernel of the Oracle Database for problems such as customer churn, predicting customer behavior, up-sell and cross-sell, detecting fraud, market basket analysis (e.g. beer & diapers), customer profiling and customer loyalty. Oracle Data Miner, SQL Developer 3.1 extension, provides data analysts a “workflow” paradigm to build analytical methodologies to explore data and build, evaluate and apply data mining models—all while keeping the data inside the Oracle Database. This workshop will teach the student the basics of getting started using Oracle Data Mining.
By chberger on May 10, 2012
Two Oracle Data Mining Virtual Classes are now scheduled. Register for a course in 2 easy steps.
Step 1: Select your Live Virtual Class options
|Live Virtual Class
Course ID: D76362GC10
Course Title: Oracle Database 11g: Data Mining Techniques NEW
Duration: 2 Days
Price: US$ 1,300 Dollars
Step 2: Select the date and location of your Live Virtual Class
Please select a location below then click on the Add to Cart button
|Location||Duration||Class Date||Class Start Time||Class End Time||Course Materials||Instruction Language||Seats||Audience||Employees|
|2 Days||09-Aug-2012||04:00 AM EDT||12:00 PM EDT||English||English||Available||Public|
|2 Days||18-Oct-2012||04:00 AM EDT||12:00 PM EDT||English||English||Available||Public|
Wednesday Apr 04, 2012
By chberger on Apr 04, 2012
Ever want to just sit and watch a YouTube-like presentation and "live" demos of Oracle Advanced Analytics/Oracle Data Mining? Then click here! (plays large MP4 file in a browser)
This 1+ hour long session focuses primarily on the Oracle Data Mining component of the Oracle Advanced Analytics Option and is tied to the Oracle SQL Developer Days virtual and onsite events. I cover:
- Big Data + Big Data Analytics
- Competing on analytics & value proposition
- What is data mining?
- Typical use cases
- Oracle Data Mining high performance in-database SQL based data mining functions
- Exadata "smart scan" scoring
- Oracle Data Miner GUI (an Extension that ships with SQL Developer)
- Oracle Business Intelligence EE + Oracle Data Mining results/predictions in dashboards
- Applications "powered by Oracle Data Mining for factory installed predictive analytics methodologies
- Oracle R Enterprise
Please contact firstname.lastname@example.org should you have any questions. Hope you enjoy!
Charlie Berger, Sr. Director of Product Management, Oracle Data Mining & Advanced Analytics, Oracle Corporation
Friday Mar 23, 2012
By chberger on Mar 23, 2012
A NEW 2-Day Instructor Led Course on Oracle Data Mining has been developed for customers and anyone wanting to learn more about data mining, predictive analytics and knowledge discovery inside the Oracle Database. To register interest in attending the class, click here and submit your preferred format.
- Explain basic data mining concepts and describe the benefits of predictive analysis
- Understand primary data mining tasks, and describe the key steps of a data mining process
- Use the Oracle Data Miner to build,evaluate, and apply multiple data mining models
- Use Oracle Data Mining's predictions and insights to address many kinds of business problems, including: Predict individual behavior, Predict values, Find co-occurring events
- Learn how to deploy data mining results for real-time access by end-users
Five reasons why you should attend this 2 day Oracle Data Mining Oracle University course. With Oracle Data Mining, a component of the Oracle Advanced Analytics Option, you will learn to gain insight and foresight to:
- Go beyond simple BI and dashboards about the past. This course will teach you about "data mining" and "predictive analytics", analytical techniques that can provide huge competitive advantage
- Take advantage of your data and investment in Oracle technology
- Leverage all the data in your data warehouse, customer data, service data, sales data, customer comments and other unstructured data, point of sale (POS) data, to build and deploy predictive models throughout the enterprise.
- Learn how to explore and understand your data and find patterns and relationships that were previously hidden
- Focus on solving strategic challenges to the business, for example, targeting "best customers" with the right offer, identifying product bundles, detecting anomalies and potential fraud, finding natural customer segments and gaining customer insight.
By chberger on Mar 23, 2012
UPDATED FOR ORACLE DATABASE 12 RELEASE AND SQL DEVELOPER/ORACLE DATA MINER 4.0
The Oracle Advanced Analytics Option turns the database into an enterprise-wide analytical platform that can quickly deliver enterprise-wide predictive analytics and actionable insights. Oracle Advanced Analytics empowers data and business analysts to extract knowledge, discover new insights and make predictions—working directly with large data volumes in the Oracle Database. Oracle Advanced Analytics, an option of Oracle Database Enterprise Edition, offers a combination of powerful in-database algorithms and open source R algorithms, accessible via SQL and R languages, and provides a range of GUI and IDE options targeting business users to data scientists.
Now you can quickly and easily get set up to starting using Oracle Data Mining, the SQL API & GUI component of the Oracle Advanced Analytics Database Option for evaluation purposes. Just go to the Oracle Technology Network (OTN) and follow these simple steps.
Oracle Data Mining Evaluation "Kit" Instructions
- Anyone can download and install the Oracle Database for free for evaluation purposes. Read OTN web site http://www.oracle.com/technetwork/database/enterprise-edition/downloads/index.html for details.
- Oracle Database 12c is the latest release and contains many new features. See Oracle Advanced Analytics 12c Dcoumentation's New Features and this recent Oracle Data Mining Blog posting.
- For Oracle Database Release 11g, 18.104.22.168.0 DB is the minimum, 22.214.171.124 is better and naturally 126.96.36.199 is best if you are a current customer and on active support.
- Either 32-bit or 64-bit is fine. 4GB of RAM or more works fine for SQL Developer and the Oracle Data Miner GUI extension.
- Downloading the database and installing it should take just about an hour or so, depending on your network and computer.
- For more instructions on setting up Oracle Data Mining see: http://www.oracle.com/technetwork/database/options/odm/dataminerworkflow-168677.html
- When you install the Oracle Database, the Oracle Data Mining Examples including sample data is available as part of the total Database installation. See link.
Step 2: Install SQL Developer 4.0 Early Adopter Release (the Oracle Data Miner GUI Extension installs automatically)
Step 3: Follow the
four free step-by-step Oracle-by-Examples e-training lessons: (Note: Currently the OBEs are based on SQL Developer 3.2 and are being updates, but they are very similar)
- Setting Up Oracle Data Miner 11g Release 2 This tutorial covers the process of setting up Oracle Data Miner 11g Release 2 for use within Oracle SQL Developer 3.0.
- Using Oracle Data Miner 11g Release 2 This tutorial covers the use of Oracle Data Miner to perform data mining against Oracle Database 11g Release 2. In this lesson, you examine and solve a data mining business problem by using the Oracle Data Miner graphical user interface (GUI).
- Star Schema Mining Using Oracle Data Miner This tutorial covers the use of Oracle Data Miner to perform star schema mining against Oracle Database 11g Release 2.
- Text Mining Using Oracle Data Miner This tutorial covers the use of Oracle Data Miner to perform text mining against Oracle Database 11g Release 2.
Easy, fun and the fastest way to get started evaluating Oracle Data Mining.
Wednesday Feb 08, 2012
Monday Sep 19, 2011
By chberger on Sep 19, 2011
Example Predictive Analytics Applications (partial list)
- Oracle Communications & Retail Industry Models —factory installed data mining for specific industries
- Oracle Spend Classification
- Oracle Fusion Human Capital Management (HCM) Predictive Workforce
- Oracle Fusion Customer Relationship Management (CRM) Sales Prediction
- Oracle Adaptive Access Manager real-time Security
- Oracle Complex Event Processing integrated with ODM models
- Predictive Incident Monitoring Service for Oracle Database customers
Pretty cool stuff if you or your customers are interested in analytics. Here's the link to the ppt slides.
Tuesday Aug 09, 2011
By chberger on Aug 09, 2011
America's Cup: Oracle Data Mining supports crew and BMW ORACLE Racing
BMW ORACLE Racing won the 33rd America’s Cup yacht race in February 2010, beating the Swiss team, Alinghi, decisively in the first two races of the best-of-three contest.
BMW ORACLE Racing’s victory in the America’s Cup challenge was a lesson in sailing skill, as one of the world’s most experienced crews reached speeds as fast as 30 knots. But if you listen to the crew in their postrace interviews, you’ll notice that what they talk about is technology.
'The story of this race is in the technology,' says Ian Burns, design coordinator for BMW ORACLE Racing.
Learning by Data
'One of the problems we faced at the outset was that we needed really high accuracy in our data because we didn’t have two boats,' says Burns. 'Generally, most teams have two boats, and they sail them side by side. Change one thing on one boat, and it’s fairly easy to see the effect of a change with your own eyes.'
With only one boat, BMW ORACLE Racing’s performance analysis had to be done numerically by comparing data sets. To get the information needed, says Burns, the team had to increase the amount of data collected by nearly 40 times what they had done in the past.
The USA holds 250 sensors to collect raw data: pressure sensors on the wing; angle sensors on the adjustable trailing edge of the wing sail to monitor the effectiveness of each adjustment, allowing the crew to ascertain the amount of lift it’s generating; and fiber-optic strain sensors on the mast and wing to allow maximum thrust without overbending them.
But collecting data was only the beginning. BMW ORACLE Racing also had to manage that data, analyze it, and present useful results. The team turned to Oracle Data Mining in Oracle Database 11g.
Peter Stengard, a principal software engineer for Oracle Data Mining and an amateur sailor, became the liaison between the database technology team and BMW ORACLE Racing. 'Ian Burns contacted us and explained that they were interested in better understanding the performance-driving parameters of their new boat,' says Stengard. 'They were measuring an incredible number of parameters across the trimaran, collected 10 times per second, so there were vast amounts of data available for analysis. An hour of sailing generates 90 million data points.'
After each day of sailing the boat, Burns and his team would meet to review and share raw data with crewmembers or boat-building vendors using a Web application built with Oracle Application Express. 'Someone in the meeting would say, 'Wouldn’t it be great if we could look at some new combination of numbers?’ and we could quickly build an Oracle Application Express application and share the information during the same meeting,' says Burns. Later, the data would be streamed to Oracle’s Austin Data Center, where Stengard and his team would go to work on deeper analysis.
Because BMW ORACLE Racing was already collecting its data in an Oracle database, Stengard and his team didn’t have to do any extract, transform, and load (ETL) processes or data conversion. 'We could just start tackling the analytics problem right away,' says Stengard. 'We used Oracle Data Mining, which is in Oracle Database. It gives us many advanced data mining algorithms to work with, so we have freedom in how we approach any specific task.'
Using the algorithms in Oracle Data Mining, Stengard could help Burns and his team learn new things about how their boat was working in its environment. 'We would look, for example, at mast rotations—which rotation works best for certain wind conditions,' says Stengard. 'There were often complex relationships within the data that could be used to model the effect on the target—in this case something called velocity made good, or VMG. Finding these relationships is what the racing team was interested in.'
Stengard and his team could also look at data over time and with an attribute selection algorithm to determine which sensors provided the most-useful information for their analysis. 'We could identify sensors that didn’t seem to be providing the predictive power they were looking for so they could change the sensor location or add sensors to another part of the boat,' Stengard says.
Burns agrees that without the data mining, they couldn’t have made the boat run as fast. 'The design of the boat was important, but once you’ve got it designed, the whole race is down to how the guys can use it,' he says. 'With Oracle database technology, we could compare our performance from the first day of sailing to the very last day of sailing, with incremental improvements the whole way through. With data mining we could check data against the things we saw, and we could find things that weren’t otherwise easily observable and findable.'
Flying by Data
The greatest challenge of this America’s Cup, according to Burns, was managing the wing sail, which had been built on an unprecedented scale. 'It is truly a massive piece of architecture,' Burns says. 'It’s 20 stories high; it barely fits under the Golden Gate Bridge. It’s an amazing thing to see.'
The wing sail is made of an aeronautical fabric stretched over a carbon fiber frame, giving it the three-dimensional shape of a regular airplane wing. Like an airplane wing, it has a fixed leading edge and an adjustable trailing edge, which allows the crew to change the shape of the sail during the course of a race.
'The crew of the USA was the best group of sailors in the world, but they were used to working with sails,' says Burns, 'Then we put them under a wing. Our chief designer, Mike Drummond, told them an airline pilot doesn’t look out the window when he’s flying the plane; he looks at his instruments, and you guys have to do the same thing.'
A second ship, known as the performance tender, accompanied the USA on the water. The tender served in part as a floating datacenter and was connected to the USA by wireless LAN.
'The USA generates almost 4,000 variables 10 times a second,' says Burns. 'Sometimes the analysis requires a very complicated combination of 10, 20, or 30 variables fitted through a time-based algorithm to give us predictions on what will happen in the next few seconds, or minutes, or even hours in terms of weather analysis.'
Like the deeper analysis that Stengard does back at the Austin Data Center, this real-time data management and near-real-time data analysis was done in Oracle Database 11g. 'We could download the data to servers on the tender ship, do some quick analysis, and feed it right back to the USA,' says Burns.
'We started to do better when the guys began using the instruments,' Burns says. 'Then we started to make small adjustments against the predictions and started to get improvements, and every day we were making gains.'
Those gains were incremental and data driven, and they accumulated over years—until the USA could sail at three times the wind speed. Ian Burns is still amazed by the spectacle.
'It’s an awesome thing to watch,' he says. 'Even with all we have learned, I don’t think we have met the performance limits of that beautiful wing.'
Read more about Oracle Data Mining
Hear a podcast interview with Ian Burns
Download Oracle Database 11g Release 2
Story republished from: www.oracle.com/technology/oramag/oracle/10-may/o30racing.html
by Jeff Erickson Share 11:41 PM Sat 24 Apr 2010 GMT
Thursday Jul 14, 2011
Oracle Fusion Human Capital Management Application uses Oracle Data Mining for Workforce Predictive Analytics
By chberger on Jul 14, 2011
Oracle's new Fusion Human Capital Management (HCM) Application now embeds predictive analytic models automatically generated by Oracle Data Mining to enrich dashboards and manager's portals with predictions about the likelihood that an employee with voluntarily leave the organization and a prediction about the employee's likely future performance. Armed with this new information that is based on historical patterns and relationships found by Oracle Data Mining, enterprises can more proactively manage their valuable employee assets and better compete. The integrated Oracle Fusion HCM Application requires the Oracle Data Mining Option to the Oracle Database. With custom predictive models generated using the customer's own data, Oracle Fusion HCM enables managers to better understand the employees, understand the key factors for each individual and even perform "What if?" analysis to see the likely impact on an employee by adjusting a critical HR factor e.g. bonus, vacation time, amount of travel, etc.
Excerpting from the Oracle Fusion HCM website and collateral: "Every day organizations struggle to answer essential questions about their workforce. How much money are we losing by not having the right talent in place and how is that impacting current projects? What skills will we need in the next 5 years that we don’t have today? How will business be impacted by impending retirements and are we prepared? Fragmented systems and bolt-on analytics are only some of the barriers that HR faces today. The consequences include missed opportunities, lost productivity, attrition, and uncontrolled operational costs. To address these challenges, Oracle Fusion Human Capital Management (HCM)puts information at your fingertips, helps you predict future trends, and enables you to turn insight into action. You will eliminate unnecessary costs, increase workforce productivity and retention, and gain a strategic advantage over your competition. Oracle Fusion HCM has been designed from the ground up so that you can work naturally and intuitively with analytics woven right into the fabric of your business processes."
This exceprt from the Solution Brief http://www.oracle.com/us/products/applications/fusion/fusion-hcm-know-your-people-356192.pdf describes the Predictive Analytics features and benefits: "Every day organizations struggle to answer essential questions about their workforce. How much money are we losing by not having the right talent in place and how is that impacting current projects? What skills will we need in the next 5 years that we don’t have today? How will business be impacted by impending retirements and are we prepared? Fragmented systems and bolt-on analytics are only some of the barriers that HR faces today. The consequences include missed opportunities, lost productivity, attrition, and uncontrolled operational costs. To address these challenges, Oracle Fusion Human Capital Management (HCM) puts information at your fingertips, helps you predict future trends, and enables you to turn insight into action. You will eliminate unnecessary costs, increase workforce productivity and retention, and gain a strategic advantage over your competition. Oracle Fusion HCM has been designed from the ground up so that you can work naturally and intuitively with analytics woven right into the fabric of your business processes." ....
"Predictive Analysis Imagine if you could look ahead and be prepared for upcoming workforce trends. Most organizations do not have the analytic capability to do predictive human capital analysis, yet the worker information needed to make educated forecasts already exists today. Aging populations, shifting demographics, rising and falling economies, and multi-generational issues can have a significant impact on workforce decisions – for employees, managers and HR professionals. Not being able to accurately predict how all the moving parts fit together, and where you really have potential problems, can make or break an organization. Oracle Fusion HCM gives you the ability to finally see into the future, analyzing worker performance potential, risk of attrition, and enabling what-if analysis on ways to improve your workforce. Additionally, modeling capabilities provide you with extra power to bring together information from sources unthinkable in the past. For example, imagine understanding which recruiting agencies are providing the highest-quality recruits by comparing first year performance ratings with sources of hire. Being able to see potential problems before they occur and take immediate action will increase morale, save money, and boost your competitive edge. Result: You are able to look ahead and be prepared for upcoming workforce trends."
There is a great demo of Oracle Fusion HCM Workforce Predictive Analytics that highlights the Oracle Data Mining. This is one of the latest examples of Applications "powered by Oracle Data Mining".
When you change your paradigm and move the algorithms to the data rather than the traditional approach of extracting the data and moving it to the algorithms for analysis, it CHANGES EVERYTHING. Keep watching for additional Applications powered by Oracle's in-database advanced analytics.
Tuesday Apr 05, 2011
Tuesday Mar 29, 2011
By chberger on Mar 29, 2011
Tuesday Mar 22, 2011
Everything about Oracle Data Mining, a component of the Oracle Advanced Analytics Option - News, Technical Information, Opinions, Tips & Tricks. All in One Place
- How to generate training and test dataset using SQL Query node in Data Miner
- dunnhumby Accelerates Complex Segmentation Queries from Weeks to Minutes—Gains Competitive Advantage
- How to generate Scatterplot Matrices using R script in Data Miner
- How to export data from the Explore Node using Data Miner and SQL Developer
- Oracle BIWA Summit 2014 January 14-16, 2014 at Oracle HQ in Redwood Shores, CA
- Come See and Test Drive Oracle Advanced Analytics at the BIWA Summit'14, Jan 14-16, 2014
- Oracle Big Data Learning Library
- Oracle Data Miner (Extension of SQL Developer 4.0) Integrate Oracle R Enterprise Mining Algorithms into workflow using the SQL Query node
- Oracle Data Miner GUI, part of SQL Developer 4.0 Early Adopter 1 is now available for download on OTN
- Oracle Advanced Analytics and Data Mining at the Movies on YouTube