Wednesday Oct 31, 2012

Ameristar Wins with Oracle GoldenGate’s Heterogeneous Real-Time Data Integration

Today we announced a press release about another successful project with Oracle GoldenGate. This time at Ameristar. Ameristar is a casino gaming company and needed a single data integration solution to connect multiple heterogeneous systems to its Teradata data warehouse.

The project involves integration of Ameristar’s promotional and gaming data from 14 data sources across its 7 casino hotel properties in real time into a central Teradata data warehouse. The source systems include the Aristocrat gaming and MGT promotional management platforms running on Microsoft SQL Server 2000 databases.

As you can notice, there was no Oracle Database involved in this project, but Ameristar’s IT leadership knew that  GoldenGate’s strong heterogeneous and real-time data integration capabilities is the right technology for their data warehousing project. With GoldenGate Ameristar was able to reduce data latency to the enterprise data warehouse, and use this real-time customer information for marketing teams in improving overall customer experience. Ameristar customers receive more targeted and timely campaign offers, and the company has more up-to-date visibility into financial metrics of the company.

One other key benefit the company experienced with GoldenGate is in operational costs. The previous data capture solution Ameristar used was trigger based and required a lot of effort to manage. They needed dedicated IT staff to maintain it. With GoldenGate, the solution runs seamlessly without needing a fully-dedicated staff, giving the IT team at Ameristar more resources for their other IT projects.

If you want to learn more about GoldenGate and the latest features for Oracle Database and non-Oracle databases, please watch our on demand webcast about Oracle GoldenGate 11g Release 2.

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