Tuesday Oct 22, 2013

ODI 12c - Getting up and running fast

Here's a quick A-B-C to show you how to quickly get up and running with ODI 12c, from getting the software to creating a repository via wizard or the command line, then installing an agent for running load plans and the like.

A. Get the software from OTN and install studio. Check out this viewlet here for quickly doing this.

B. Create a repository using the RCU, check out this viewlet here which uses the FMW Repository Creation Utility. 

You can also silently create (and drop) a repository using the command line, this is really easy.

  • .\rcu -silent -createRepository -connectString yourhost:1521:orcl.st-users.us.oracle.com -dbUser sys -dbRole sysdba -useSamePasswordForAllSchemaUsers true -schemaPrefix X -component ODI -component IAU  -component IAU_APPEND  -component IAU_VIEWER -component OPSS < passwords.txt

where the passwords file contains info such as;

  • sysdba_passwd
  • newschema_passwd
  • odi_user_passwd
  • D
  • workreposname
  • workrepos_passwd

 You can find details about the silent use of RCU here in the FMW documentation.

C. Quickly create an agent for executing load plans and the like -  there is a great OBE for this, check it out here. If you are on your laptop and just wanting as minimal an agent as possible then this link is a must.

With these three steps you are ready to get to the fun stuff! Check out more OBEs here - keep on the lookout for more!

Friday May 31, 2013

Improving Customer Experience for Segment of One Using Big Data

Customer experience has been one of the top focus areas for CIOs in recent years. A key requirement for improving customer experience is understanding the customer: their past and current interactions with the company, their preferences, demographic information etc. This capability helps the organization tailor their service or products for different customer segments to maximize their satisfaction. This is not a new concept. However, there have been two parallel changes in how we approach and execute on this strategy.

First one is the big data phenomenon that brought the ability to obtain a much deeper understanding of customers, especially bringing in social data. As this Forbes article "Six Tips for Turning Big Data into Great Customer Experiences" mentions big data especially has transformed online marketing. With the large volume and different types of data we have now available companies can run more sophisticated analysis, in a more granular way. Which leads to the second change: the size of customer segments. It is shrinking down to one, where each individual customer is offered a personalized experience based on their individual needs and preferences. This notion brings more relevance into the day-to-day interactions with customers, and basically takes customers satisfaction and loyalty to a new level that was not possible before. 

One of the key technology requirements to improve customer experience at such a granular level is to obtaining a complete and  up-to-date view of the customer. And that requires integrating data across disparate systems and in a timely manner. Data integration solution should move and transform large data volumes stored in heterogeneous systems in geographically dispersed locations. Moving data with very low latency to the customer data repository or a data warehouse, enables companies to have a relevant and actionable insight for each customer. Instead of relying on yesterday's data, which may not be pertinent anymore, the solution should analyze latest information and turn them into a deeper understanding of that customer. With that knowledge the company can formulate real opportunities to drive higher customer satisfaction.

Real-time data integration is key enabling technology for real-time analytics. Oracle GoldenGate's real-time data integration technology  has been used by many leading organizations to get the most out of their big data and build a closer relationship with customers.  One good example in the telecommunications industry is MegaFon. MegaFon is Russia's top provider of mobile internet solutions. The company deployed Oracle GoldenGate 11g to capture billions of monthly transactions from eight regional billing systems. The data was integrated and centralized onto Oracle Database 11g  and distributed to business-critical subsystems. The unified and up-to-date view into customers enabled more sophisticated analysis of mobile usage information and facilitated more targeted customer marketing. As a result of  the company increased revenue generated from the current customer base. Many other telecommunications industry leaders, including DIRECTV, BT, TataSky, SK Telecom, Ufone, have improved customer experience by leveraging real-time data integration. 

Telecommunications is not the only industry where single view of the customer drives more personalized interaction with customers. Woori Bank  implemented Oracle Exadata and Oracle GoldenGate.  In the past, it had been difficult for them to revise and incorporate changes to marketing campaigns in real time because they were working with the previous day’s data. Now, users can immediately access and analyze transactions for specific trends in the data mart access layer and adjust campaigns and strategies accordingly. Woori Bank can also send tailored offers to customers. 

This is just one example of how real-time data integration can transform business operations and the way a company interacts with its customers. I would like to invite you to learn more about data integration facilitating improved customer experience by  reviewing our  free resources here and following us on Facebook, Twitter, YouTube, and Linkedin.

Image courtesy of jscreationzs at FreeDigitalPhotos.net

Monday Dec 24, 2012

ODI 11g - Changing the Work Repository Connection

To change the work repository connection information, there is a button in the editor. I have heard a few folk have problems finding it. In 10g it was much more obvious, it had large text and was easily identifiable. Users search for this generally after cloning or upgrade when they need to connect the new master to the new cloned work repository.

In ODI 11g there is a small solitary button in the toolbar of the editor, doesn't exactly jump out saying 'press me, press me', the tooltip says 'Connection', pressing this button brings up the repository connection information editor. 

Clicking this button opens the work repository connection information where you can change the URL, connection credentials and so forth.

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