Friday May 31, 2013

Improving Customer Experience for Segment of One Using Big Data

Customer experience has been one of the top focus areas for CIOs in recent years. A key requirement for improving customer experience is understanding the customer: their past and current interactions with the company, their preferences, demographic information etc. This capability helps the organization tailor their service or products for different customer segments to maximize their satisfaction. This is not a new concept. However, there have been two parallel changes in how we approach and execute on this strategy.

First one is the big data phenomenon that brought the ability to obtain a much deeper understanding of customers, especially bringing in social data. As this Forbes article "Six Tips for Turning Big Data into Great Customer Experiences" mentions big data especially has transformed online marketing. With the large volume and different types of data we have now available companies can run more sophisticated analysis, in a more granular way. Which leads to the second change: the size of customer segments. It is shrinking down to one, where each individual customer is offered a personalized experience based on their individual needs and preferences. This notion brings more relevance into the day-to-day interactions with customers, and basically takes customers satisfaction and loyalty to a new level that was not possible before. 

One of the key technology requirements to improve customer experience at such a granular level is to obtaining a complete and  up-to-date view of the customer. And that requires integrating data across disparate systems and in a timely manner. Data integration solution should move and transform large data volumes stored in heterogeneous systems in geographically dispersed locations. Moving data with very low latency to the customer data repository or a data warehouse, enables companies to have a relevant and actionable insight for each customer. Instead of relying on yesterday's data, which may not be pertinent anymore, the solution should analyze latest information and turn them into a deeper understanding of that customer. With that knowledge the company can formulate real opportunities to drive higher customer satisfaction.

Real-time data integration is key enabling technology for real-time analytics. Oracle GoldenGate's real-time data integration technology  has been used by many leading organizations to get the most out of their big data and build a closer relationship with customers.  One good example in the telecommunications industry is MegaFon. MegaFon is Russia's top provider of mobile internet solutions. The company deployed Oracle GoldenGate 11g to capture billions of monthly transactions from eight regional billing systems. The data was integrated and centralized onto Oracle Database 11g  and distributed to business-critical subsystems. The unified and up-to-date view into customers enabled more sophisticated analysis of mobile usage information and facilitated more targeted customer marketing. As a result of  the company increased revenue generated from the current customer base. Many other telecommunications industry leaders, including DIRECTV, BT, TataSky, SK Telecom, Ufone, have improved customer experience by leveraging real-time data integration. 

Telecommunications is not the only industry where single view of the customer drives more personalized interaction with customers. Woori Bank  implemented Oracle Exadata and Oracle GoldenGate.  In the past, it had been difficult for them to revise and incorporate changes to marketing campaigns in real time because they were working with the previous day’s data. Now, users can immediately access and analyze transactions for specific trends in the data mart access layer and adjust campaigns and strategies accordingly. Woori Bank can also send tailored offers to customers. 

This is just one example of how real-time data integration can transform business operations and the way a company interacts with its customers. I would like to invite you to learn more about data integration facilitating improved customer experience by  reviewing our  free resources here and following us on Facebook, Twitter, YouTube, and Linkedin.

Image courtesy of jscreationzs at FreeDigitalPhotos.net

Thursday May 16, 2013

Sabre Holdings Case Study Webcast Recap

Last week at Oracle we had a very important event. In addition to the visit by the roaming Gnome, who really enjoyed posing for pictures on our campus, I had the priviledge to host a webcast with guest speaker Amjad Saeed from Sabre Holdings. We focused on Sabre's data integration solution  leveraging Oracle GoldenGate and Oracle Data Integrator for their enterprise travel data warehouse (ETDW).

Amjad, who leads the development effort for Sabre's enterprise data warehouse, presented us how they approached various data integration challenges, such as growing number of sources and data volumes, and what results they were able to achieve. He shared with us how using Oracle's data integration products in heterogeneous environments enabled right-time market insights, reduced complexity, and decreased time to market by 40%. Sabre was also able to standardize development for its global DW development team, achieve real-time view in the execution of the integration processes, and the ability to manage the data warehouse & BI performance on demand. I would like to thank Amjad again very much for taking the time to share their data integration best practices with us on this webcast.

In this webcast my colleague Sandrine Riley and I provided an overview of Oracle Data Integration products' differentiators. We explained architectural strengths that deliver a complete and integrated platform that offers high performance, fast time-to-value, and low cost of ownership.  If you have not had a chance to attend the live event we have the webcast now available on demand via this link for you to watch at your convenience:

Webcast Replay: Sabre Holdings Case Study: Accelerating Innovation using Oracle Data Integration

There were many great questions from our audience. Unfortunately we did not have enough time to respond to all of them. While we are individually following up with the attendees, I also want to post the questions and answer for some of the commonly asked questions here.

    Question: How do I learn Oracle Data Integrator or GoldenGate? Is training the only option ?

    Answer: We highly recommend training through Oracle University. The courses will cover all the foundational components needed to get up and running with ODI or GoldenGate. Oracle University offers instructor-led and online trainings. You can go to http://education.oracle.com to get a complete listing of the courses available.Additionally – but not in replacement of training – you can get started with a guided ‘getting started’ type tutorial which you can find on our OTN page:  in the ‘Getting Started’ section of the page.Also, there are some helpful ‘Oracle by Example’ exercises/videos which you can find on the same page.

    For Oracle GoldenGate, we recommend watching instructional videos on its Youtube channel: Youtube/oraclegoldengate. A good example is here

    Last but not least, at Oracle OpenWorld there are opportunities to learn in depth by attending our hands-on-labs, even though it does not compare to/replace taking training.

    Question: Compare and contrast Oracle Data Integrator to the Oracle Warehouse Builder ETL process. Is ODI repository-driven and based on creation of "maps" when   creating ETL modules?

    Answer: ODI has been built from the ground up to be heterogeneous – so it will excel on both Oracle and non-Oracle platforms.  OWB has been a more Oracle centric product.  ODI mappings are developed with a declarative design based approach, and processes are executed via an agent – who is orchestrating and delegating the workload in a set-based manner to the database.  OWB deploys packages of code on the database and produces more procedural code.   For more details – please read our ODI architecture white paper

    Question:  Is the metadata navigator for ODI flexible and comprehensive so that it could be used as a documentation tool for the ETL?

    Answer: Oracle Data Integrator's metadata navigator has been renamed – now called ODI Console.  The ODI console is a web-based interface to view in a more picture based manner what is inside of the ODI repository.  It could be used as documentation.  Beyond the ODI console, ODI provides full documentation from the ODI Studio.  For any given process, project, etc.  you are able to right click – and there is an option that says ‘print’ – and this will provide you with a PDF document including the details down to the transformations.  These documents may be a more appropriate method of documentation.  Also – please check out a whitepaper on Managing Metadata with ODI.

If you would like to learn more about Oracle Data Integration products please check out our free resources here. I also would like to remind you to follow us on social media if you do not already. You can find us on Facebook, Twitter, YouTube, and Linkedin.



Wednesday May 01, 2013

When The Roaming Gnome Conquers Data Integration

It is always fascinating to see how our customers turn Oracle Data Integration products into a major force for their critical initiatives. I particularly like the success stories that tie back to the products or services that I use in my personal life. A little gnome that travels around the world is my new hero when it comes to seeing Oracle Data Integration in action, in day-to-day life.  Well, of course, I am referring to the Travelocity Gnome that we are familiar with from TV ads. And we know that behind this little gnome, is a great innovative IT team serving Sabre Holdings, which owns Travelocity. They deserve the praise for supporting business innovation with cutting edge data warehousing/BI solutions.  

the Traveling Gnome in the office (Photo thanks to Flickr user Ian Kershaw, available under by-nc-sa v2.0)

the Traveling Gnome in the office (Photo thanks to Flickr user Ian Kershaw, available under by-nc-sa v2.0)

Sabre Holdings demonstrated its ability to excel in implementing data integration solutions by winning Oracle Excellence Awards for Fusion Middleware Innovation in Data Integration category in 2011. We now have the privilege to hear directly from Sabre how they used Oracle Data Integrator and Oracle GoldenGate for their critical enterprise data warehouse that drives all kinds of innovative products and services for Sabre employees, partners, and customers. Sabre partnered with Oracle to achieve major improvements from reducing complexity,  better handling growing data volumes and decreasing time to market by 40%.

Next week on May 8th we will host a free webcast where you can hear Sabre's Amjad Saeed, who manages development for their enterprise data warehouse, present how they leveraged advanced data integration approaches in achieving their data warehouse solution goals.

Sabre Holdings Case Study: Accelerating Innovation with Oracle Data Integration

May 8th 1pm ET/ 10am PT

If you have not seen Oracle Data Integration in action, this is a must-see event to attend. I also would like to remind you that this year's  Oracle Excellence Awards for Oracle Fusion Middleware Innovation is open for submissions. You can submit your nomination by June 18th here.


Monday Apr 29, 2013

Monitoring Oracle GoldenGate 11g Release 2

One of the key improvements in Oracle GoldenGate 11g Release 2 is in the monitoring area. This release brought  integration with Oracle Enterprise Manager 12c, as well as a new product dedicated for monitoring Oracle GoldenGate, called Oracle GoldenGate Monitor.  This new product is included in the Management Pack for Oracle GoldenGate and offers GUI-based solution for end-to-end, real-time visibility into Oracle GoldenGate implementations across the enterprise. GoldenGate Monitor increases IT productivity by offering consolidated information for multiple instances of Oracle GoldenGate and via its comprehensive e-mail, SNMP and CLI alert capabilities, among many other features.

We have a new screencast that presents Oracle GoldenGate  Monitor's features and architecture, along with a product demonstration. If you have a GoldenGate solution or plan to deploy one, I highly recommend watching this screencast here or via the embedded video below to learn about monitoring GoldenGate processes via this simple but powerful GUI-based product.


For more information on Oracle GoldenGate 11g Release 2, please check out our free resources.

Tuesday Apr 02, 2013

Starwood Hotels Presents in Customer Success Forum on April 11th

Register before April 5th for the online Customer Success Forum with Starwood Hotels and Resorts (April 11th 11am ET), and ask questions about how they used Oracle Exadata, Oracle GoldenGate, and Oracle Data Integrator for data warehousing and operational reporting.[Read More]

Thursday Mar 07, 2013

5 New Data Integration Requirements for Today’s Data-Driven Organizations

How are the latest technology trends affecting data integration requirements? Read about the 5 key data integration requirements and Oracle's Data Integration product strategy in meeting these requirements.[Read More]

Wednesday Feb 27, 2013

Support for Timestamp in Oracle GoldenGate for Sybase

This article explains the Sybase timestamp support in Oracle GoldenGate.[Read More]

Monday Feb 25, 2013

Connecting Velocity to Value: Introducing Oracle Fast Data

To understand fast data, one must first look at one of the most compelling new the breakthroughs in data management: big data. Big data solutions address the challenge today’s businesses are facing when it comes to managing the increasing volume, velocity, variety of all data - not just data within as well as about the organization. Much of the buzz and to-do around big data has been around Hadoop, NoSQL technologies, but little has been talked about velocity. Velocity is about the speed this data is generating. In many cases the economic value of this data diminishes fast as well. As a result, companies need to process large volumes of data in real-time and make decisions in a more rapid fashion to create value from highly-perishable, high-volumes of data in business operations.

This is where fast data comes in. Fast data solutions help manage the velocity (and scale) of any type of data and any type of event to enable precise action for real-time results.

Fast data solutions come from multiple technologies, and some of the concepts, such as complex event processing and business activity monitoring, have been in use in areas such as the financial services industry for years. But often, the pieces were used in isolation—a complex event process engine as a standalone application to apply predefined business rules to filter data, for example. But when these concepts are tied to analytics, capabilities expand to allow improved real-time insights. By tying together these strands, companies can filter/correlate, move/transform, analyze, and finally act on information from big data sources quickly and efficiently, enabling both real-time analysis and further business intelligence work once the information is stored.

Oracle’s Fast Data solutions offer multiple technologies that work hand-in-hand to create value out of high-velocity, high-volume data. They are designed to optimize the efficiency, scale for processing high volume events and transactions.

[Read More]

Friday Feb 22, 2013

Türk Telekom Saves Big and Improves Performance with Real-Time Archiving Solution

Written by:

Serkan KARATAS, Database Division Manager, Türk Telekom

Sandrine Riley, Oracle Data Integration Product Management


Türk Telekom--a leading communication and convergence technology company in Turkey and the country’s most valuable brand for the last four years according to Brand Finance--provides fixed line communications and broadband internet services. The company, which was founded in 1994 by separating from Posta ve Telgraf Teşkilatı, the national post and telegraph directorate of Turkey, owns more than 14.3 million fixed access lines—nearly all fixed access lines in Turkey—and 7 million asymmetric, digital subscriber lines.

Challenges and Goals

Türk Telekom’s challenge came with growth in becoming a leader in their industry. Customer relationship, sales, marketing, and finance departments needed accurate, timely, and well reported data from the organization's core CRM, billing and payment systems. Unfortunately, the overall data latency, movement, and accuracy were not optimal. The reports needed by these departments were critical for business practices around debt tracking and collecting, detecting of revenue leakages, overall churn prevention, as well as revenue assurance controls. In addition, these reports needed to incorporate online real-time data as well as historical data. In response to the challenges it faced, Türk Telekom set out to build a solution where reports would be delivered on time with maximum performance, leveraging all the appropriate data for better data analysis relevant to the critical business processes. Initially, the team tried to serve all the reports from core OLTP systems, quickly realizing they suffered from performance issues. They needed to reduce the amount of data on the OLTP system, and have the ability to report leveraging the historical data, all at the same time. Additionally, unplanned downtime with the systems was becoming an issue, and the need for data archiving became apparent.

Solution and Results

Türk Telekom was familiar with GoldenGate, as they had used it for their real-time data warehouse, as well as for some zero downtime migrations. Pleased with their prior results, they embarked on a new project in using Oracle GoldenGate for online archiving. This may very well be the first implementation of its kind in the market. Oracle GoldenGate is used to replicate the data to the archive database with near real-time latency, with the ability to purge historical data from the core OLTP database without replicating the purge activity to the archive database. Unlike other archiving solutions, the archive database contains not only historical data but also hot data, and, the archiving processes run while the systems are online and in real-time – not with offline scheduled batches.

Development and testing took about six months, and once this solution was implemented, it showed big results, very quickly. Within 1 month’s time of the solution’s go-live, full return on investment was achieved. Türk Telekom has saved approximately 55 million US dollars in revenue during just the first year ! The company has decreased overall churn rate due to debt by 60%, and has drastically increased OLTP performance by 10X. The business now has immediate access to sales, marketing and financial reports – providing the appropriate departments data to better handle debt tracking, and revenue leakages for example. As initially promised, the reports generated combine historical and real-time data as desired for the business.

Türk Telekom also saw many technical improvements based on this solution as well. 65% percent of disk space was saved once the historical data was archived. Storage and back-up costs shrunk by 40%, and maintenance costs of the production database decreased by 50%. Overall, the systems are more flexible and perform better with the use of Oracle GoldenGate.

But that isn’t all. Türk Telekom is not finished using Oracle GoldenGate. Future projects include: archiving large log tables and transaction tables on the OLTP database for Siebel and Oracle SOA Suite applications in use, directing all application reports to the archive database and totally removing the workload on the OLTP database, as well as wanting to use the archive database as the source for GoldenGate replication to configure cascading replication from the archive database. While lots of work is ahead for the team at Türk Telekom – their success and desire for more of it is very motivating!

For more details, please see Turk Telecom’s Oracle OpenWorld 2012 presentation:

http://www.myexpospace.com/oracle2012/SessionFiles/CON8876_PDF_8876_0001.pdf

its customer snapshot:

http://www.oracle.com/us/corporate/customers/customersearch/turk-telekom-5-gg-ss-1872904.html

and podcast:

http://feedproxy.google.com/~r/OracleOfmRadio/~3/RIpUbVF1HhI/12755074_Turk_Telekom_101212.mp3

Monday Feb 11, 2013

Setting up a One-way Replication from Sybase to Oracle

This blog provides an example on how to set up one-way replication from Sybase to Oracle.[Read More]

Friday Feb 01, 2013

Installing Oracle GoldenGate for Sybase

Though documented in the Oracle GoldenGate for Sybase Installation Guide, there are still many questions on how to install Oracle GoldenGate for Sybase. In this blog I want to walk you through the setup steps and discuss the tip and tricks in the installation process.

[Read More]

Friday Jan 11, 2013

Customer Spotlight:Raymond James

Back in October we announced that Raymond James is a winner of 2012 Fusion Middleware Innovation Awards in the Data Integration category. As I mentioned on this site before, Raymond James used Oracle Data Integrator and Oracle GoldenGate in an integrated solution for its operational data store that supports the application services across the enterprise. By using Oracle's real-time data integration solution from heterogeneous systems into a centralized ODS, the team achieved higher application performance, reduced complexity and cost, and up to 50 percent faster time to market. 

I had a pleasure meeting the team, Ryan Fornett, Tim Garrod, and Michael Wells, from Raymond James at Oracle OpenWorld 2012. In addition to hearing from them during their presentations, we had a chance to record interviews with Tim and Ryan while at OpenWorld. You can find the links to their videos below:

 Yesterday, with their permission we posted a detailed blog on the FMW blog site about their implementation:

Data Integration Customer Spotlight: Raymond James Financial

I highly recommend reading it to see Oracle Data Integration products in action.

Many thanks to Ryan, Tim, and Mike for sharing the details of their innovative solution with us.


Thursday Jan 10, 2013

Maximum Availability with Oracle GoldenGate Webcast: On Demand Link & FAQ

Last month we had a live webcast on a hot topic: Maximum Availability with Oracle GoldenGate. The webcast presentation focused on how Oracle GoldenGate can help achieve maximum availability for Oracle Database and other major databases. This webcast was very useful in answering a frequently asked question around GoldenGate's role for Oracle Database Maximum Availability Architecture (MAA) and when to use Oracle GoldenGate vs Active Data Guard. Product experts, Joe Meeks from Oracle Database High Availability product management team and Nick Wagner from Oracle GoldenGate product management team, addressed this question for us. Joe and Nick presented GoldenGate’s key solutions within MAA, and when to use which product along with Integrated Capture and Automated Conflict Management features of GoldenGate 11gR2. If you missed this event I highly recommend watching it on demand via the following link.

Watch On Demand:Maximum Availability with Oracle GoldenGate.

We also recorded a short podcast on this topic. Oracle GoldenGate 11gR2 for Maximum Availability

In the live webcast we had a very interactive audience who submitted over 100 questions during the event. Joe and Nick answered the most commonly asked questions about GoldenGate’s use cases and technology. Here are a few of the questions that we did not have time to answer during the event, along with the answers from the PM team.

  • Can I use the target database as warehouse for select only. If I were to allow users to this target, are there steps to ensure both source and target databases remain in sync?

 Yes you can use the target for read only or select only operations. Yes, we can do bi-directional active-active replication if you want to allow users to make changes to the target system. We can replicate those back to the source.

  • Can Integrated Capture be run on Oracle Database Standard Edition?

Yes, but all of the features that are only supported by Integrated Capture are only available with Oracle Database Enterprise Edition.

  •  Is it possible to capture database transactions from a source database using GoldenGate and publish them as messages into   a JMS queue?

Yes, GoldenGate can capture from and deliver to JMS queue. Please see our page for Java Adapter for more info. 

  • Can GoldenGate be used in environments where a number of tables do not have primary keys?

Yes. In tables without primary keys, we will use all non-LOB columns in the where clause for updates and deletes and then use ROWNUM = 1.

  • Is there a webinar that shows how to set up Oracle GoldenGate?

 Oracle GoldenGate Youtube channels has many useful videos and labs including “Oracle GoldenGate Fundamentals and How Oracle GoldenGate Works” and “Oracle GoldenGate Deep Dive Hands-on Labs” in 3 part series. You can browse and watch them here. Please check out GoldenGate training sessions with Oracle University as well.

I highly recommend subscribing to GoldenGate’s Youtube channel along with joining the GoldenGate Facebook and Twitter communities to get regular updates on the product.

Wednesday Oct 17, 2012

And the Winners of Fusion Middleware Innovation Awards in Data Integration are…

At OpenWorld, we announced the winners of Fusion Middleware Innovation Awards 2012. Raymond James and Morrison Supermarkets were selected for the data integration category for their innovative use of Oracle’s data integration products and the great results they have achieved.

In this blog I would like to briefly introduce you to these award winning projects.

Raymond James is a diversified financial services company, which provides financial planning, wealth management, investment banking, and asset management. They are using Oracle GoldenGate and Oracle Data Integrator to feed their operational data store (ODS), which supports application services across the enterprise. A major requirement for their project was low data latency, as key decisions are made based on the data in the ODS. They were able to fulfill this requirement due to the Oracle Data Integrator’s integrated solution with Oracle GoldenGate.

Oracle GoldenGate captures changed data from different systems including Oracle Database, HP NonStop and Microsoft SQL Server into a single data store on SQL Server 2008. Oracle Data Integrator provides data transformations for the ODS. Leveraging ODI’s integration with GoldenGate, Raymond James now sees a 9 second median latency (from source commit to ODS target commit).

The ODS solution delivers high quality, accurate data for consuming applications such as Raymond James’ next generation client and portfolio management systems as well as real-time operational reporting. It enables timely information for making better decisions.

There are more benefits Raymond James achieved with this implementation of Oracle’s data integration solution. The software developers and architects of this solution, Tim Garrod and Ryan Fonnett, have told us during their presentation at OpenWorld that they also reduced application complexity significantly while improving developer productivity through trusted operational services. They were able to utilize CDC to generate alerts for business users, and for applications (for example for cache hydration mechanisms).

One cool innovation example among many in this project is that using ODI's flexible architecture, Tim and Ryan could build 24/7 self-healing processes. And these processes have hardly failed. Integration process fixes the errors itself. Pretty amazing; and a great solution for environments that need such reliability and availability. (You can see Tim and Ryan’s photo with the Innovation Awards trophy above.)

The other winner of this year in the data integration category, Morrison Supermarkets, is the UK’s 4th largest grocery retailer. The company has been migrating all their legacy applications on to a new-world application set based on Oracle and consolidating all BI on to a single Oracle platform. The company recently implemented Oracle Exadata as the data warehouse engine and uses Oracle Business Intelligence EE.

Their goal with deploying GoldenGate and ODI was to provide BI data to the enterprise in a way that it also supports operational decision making requirements from a wide range of Oracle based ERP applications such as E-Business Suite, PeopleSoft, Oracle Retail Suite. They use GoldenGate’s log-based change data capture capabilities and Oracle Data Integrator to populate the Oracle Retail Data Model. The electronic point of sale (EPOS) integration solution they built processes over 80 million transactions/day at busy periods in near real time (15 mins). It provides valuable insight to Retail and Commercial teams for both intra-day and historical trend analysis.

As I mentioned in yesterday’s blog, the right data integration platform can transform the business. Here is another example: The point-of-sale integration enabled the grocery chain to optimize its stock management, leading to another award: Morrisons won the Grocer 33 award in 2012 - beating all other major UK supermarkets in product availability. Congratulations, Morrisons,on another award!

Celebrating the innovation and the success of our customers with Oracle’s data integration products was definitely a highlight of Oracle OpenWorld for me. I look forward to hearing more from Raymond James, Morrisons, and the other customers that presented their data integration projects at OpenWorld, on how they are creating more value for their organizations.

Tuesday Oct 16, 2012

Sabre Manages Fast Data Growth with Oracle Data Integration Products

Last year at OpenWorld we announced Sabre Holding as a winner of the Fusion Middleware Innovation Awards. The Sabre team did an excellent job at leveraging cutting edge technologies for managing rapid data growth and exponential scalability demands they have experienced in the travel industry.

Today we announced the details and specific benefits of Sabre’s new real-time data integration solution in a press release. Please take a look if you haven’t seen it yet. Sabre Holdings Deploys Oracle Data Integrator and Oracle GoldenGate to Support Rapid Customer Growth

There are 3 different areas of benefits Sabre achieved by using Oracle Data Integration products:

  • Manages 7X increase in data sources for the enterprise data warehouse
  • Reduced infrastructure complexity
  • Decreased time to market for new products and services by 30 percent.

This simply shows that using latest technologies helps the companies to innovate robust solutions against today’s key data management challenges. And the benefit of using a next generation data integration technology is not only seen in the IT operations, but also in the business side. A better data integration solution for the enterprise data warehouse delivered the platform they need to accelerate how they service their customers, improving their competitive advantage.

Tomorrow I will give another great example of innovation with next generation data integration from Oracle. We will be discussing the Fusion Middleware Innovation Awards 2012 winners and their results with using Oracle’s data integration products.

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