Friday Oct 10, 2014

Oracle Data Integrator Webcast Archives

Check out the recorded webcasts on Oracle Data Integrator! 

Each month the Product Management Team hosts a themed session for your viewing pleasure.  Recent topics include Oracle Data Integrator (ODI) and Big Data, Oracle Data Integrator (ODI) and Oracle GoldenGate Integration, BigData Lite, the Oracle Warehouse Builder (OWB) Migration Utility, the Management Pack for Oracle Data Integrator (ODI), along with other various topics focused on Oracle Data Integrator (ODI) 12c.

You can find the Oracle Data Integrator (ODI) Webcast Archives here.

Take a look at the individual sessions:

The webcasts are publicized on the ODI OTN Forum if you want to view them live.  You will find the announcement at the top of the page, with the title and details for the upcoming webcast.

Thank you – and happy listening!

Wednesday Oct 08, 2014

Meet the Data Integration Winners of 2014 Oracle Excellence Awards for Fusion Middleware Innovation

Last Tuesday evening we had a special celebration at Oracle OpenWorld. In an Oscars-like ceremony we announced the winners of the 2014 Oracle Excellence Awards for Fusion Middleware Innovation. You can find an overview of the Fusion Middleware Innovation Awards Ceremony and the full list of winners across all 12 categories in the following blog post: And The Winners Are....

In this blog post I would like to introduce you the 2014 Fusion Middleware Innovation Award winners in the Data Integration category: NET Serviços and Griffith University.

NET Serviços is Latin America’s largest multi-service cable company and enjoyed a steep growth in its business. However the existing system architecture was not supporting this business growth, and the new product areas and business models they were expanding to.  Net Serviços team, led by Robin Michael Gray, built a single corporate real-time integration platform in a standards-based private cloud architecture with high level of maturity of standardization and architecture documentation. They implemented the private cloud environment on Oracle Exadata and Oracle Exalogic, and for enterprise-wide real-time integration they are using Oracle Data Integrator (ODI), Oracle GoldenGate and Oracle SOA Suite. This platform enabled:

  • 60% reduction in development time
  • 50% reduction in management costs via native solutions for monitoring and error handling
  • 80% reduction in data quality problems via data validation as part of integration
  • Increased agility in identifying and fixing problems due to very innovative ODI data quality firewall and Oracle GoldenGate "error hospital" 

Griffith University is based in Australia, and is one of the most influential universities in the Asia-Pacific region. Bruce Callow, chief technology officer for Griffith University, and his team saw the opportunity to improve student experience and attract more enrollment by building a modern web and mobile interface. Griffith University deployed Oracle Data IntegratorOracle SOA Suite and Oracle Service Bus with the help of their partner Integral to build a real-time data hub that supports key applications such as Oracle RightNow Service Cloud and allows a new web and mobile interface for students. The solution also reduced the load on the core Oracle PeopleSoft system during peak load windows. With this solution Griffith University:

• Achieved unified view of students by using Oracle Data Integrator, Oracle SOA Suite, and Oracle Service Bus

• Improved visibility on the state of demand for courses and to optimize enrollments and course scheduling in real time to best meet that demand

• Increased student satisfaction in enrollment process from 20% to 86%.

You can learn more about Griffith University's solution here: Griffith University Manages Enrollment Peaks 4x Faster—Boosts Student Satisfaction and Retention Rate

Congratulations to Net Serviços and Griffith University with their partner Integral for winning this year's Oracle Excellence Awards for usion Middleware Innovation in Data Integration category! 

A Recap of the Data Integration Track's Final Day in OpenWorld 2014

Last week during OpenWorld, my colleague Madhu provided a summary of the first 3 days of the Data Integration track in his blog post: Data Integration At OOW14 -Recapping days 1,2 and 3Today I would like to mention a few key sessions we presented on Thursday.

We kicked off the last day of OpenWorld with the cloud topic. In the Oracle Data Integration: A Crucial Ingredient for Cloud Integration [CON7926] session Julien Testut from Data Integration product management team presented with Sumit Sarkar from Progress DataDirect. Julien provided an overview of the various data integration solutions for cloud deployments, including integration between databases and applications hosted on cloud,  as well as loading cloud BI infrastructures. Sumit followed Julien with a live demo using Oracle Data Integrator and the Progress DataDirect JDBC drivers for loading and transforming data on Amazon Redshift, and extracting data from All of us in the audience were amazed that the demo worked seamlessly using only the OpenWorld wi-fi network.

For Oracle GoldenGate we had 2 key sessions on Thursday:

Achieving Zero Downtime During Oracle Applications Upgrades and System Migrations was in the Fusion Middleware AppAdvantage track and featured Oracle GoldenGate’s zero downtime upgrades and migration solution with customer Symantec and partner Pythian. In this session, Doug Reid presented GoldenGate's 3 different deployment models for zero downtime application upgrades.  In his slides, Doug highlighted GoldenGate’s certified solution for Siebel CRM, and mentioned the support for zero downtime application upgrade for JD Edwards and Billing and Revenue Management (BRM) as well. Following Doug, Symantec’s Rohit Muttepawar, came to stage and talked about their database migration project for their critical licensing database. And Pythian’s  Gleb Otochkin and Luke Davies presented how using Oracle GoldenGate in a 6-node active-active replication environment helped Western Union in achieving application releases with zero downtime, database patches and upgrades with zero downtime, and a real-time reporting database with no impact to online users.

The other key GoldenGate session was Managing and Monitoring Oracle GoldenGate. Joe deBuzna in the GoldenGate product management team provided an overview of the new monitoring and management capabilities included in the Oracle GoldenGate Plug-in for Enterprise Manager, and Oracle GoldenGate Monitor. Both of these products are included in the Oracle Management Pack for Oracle GoldenGate license. With the new 12c release,  they can now control the starting, stopping and configuration of existing Oracle GoldenGate processes, and include many new metrics that strengthen how users can monitor their Oracle GoldenGate deployments. 

The Data Integration track at OpenWorld closed with " Insight into Action: Business Intelligence Applications and Oracle Data Integrator". Jayant Mahto from ODI Development team, and Gurcan Orhan from Wipro Technologies focused  on the Oracle BI Applications latest release that embeds Oracle Data Integrator for data loading and transformations, and provides the option to use Oracle GoldenGate for real-time data feeds into the reporting environment. The session highlighted how the new Oracle BI Apps release provides greater strategic insight quickly, efficiently, and with a low total cost of ownership, as well as the role Oracle Data Integrator as the data integration foundation. Jayant and Gurcan presented how Oracle Data Integrator enables users to increase IT efficiency and reduce costs by increasing data transparency, easing setup and maintenance, and improving real-time reporting.

In case you missed it, I'd like to remind you on the press announcement that went out on September 29th and gives a summary of the key developments in the Fusion Middleware product family and Oracle's data integration offering. As mentioned in the press announcement, we have now a new offering for metadata management. An overview of this product was delivered in the “Oracle Data Integration and Metadata Management for the Seamless Enterprise [CON7923] session We will post a dedicated blog on this topic later in the week. Stay tuned for more on that.

Wednesday Oct 01, 2014

Are you at Oracle OpenWorld?

The week isn’t over just yet!

Oracle Data Integration has nine pods located throughout Moscone South where you can meet the product management and development teams. You will find us in the Fusion Middleware, Database, Application and Big Data areas this year.

For additional details on the Oracle Data Integration Solutions track at OpenWorld, make sure to check us out!  There are still many more sessions to attend before the end of the conference!

Friday Sep 26, 2014

Oracle GoldenGate and Oracle Data Integrator on the Oracle BigDataLite 4.0 Virtual Machine

Oracle's big data team has just announced the Oracle BigDataLite Virtual Machine 4.0, a pre-built environment to get you started on an environment reflecting the core software of Oracle's Big Data Appliance 4.0. BigDataLite is a VirtualBox VM that contains a fully configured Cloudera Hadoop distribution CDH 5.1.2, Oracle DB with Big Data SQL, Oracle's Big Data Connectors, Oracle Data Integrator 12.1.3, Oracle GoldenGate, and other software.

The demos for Oracle GoldenGate and Oracle Data Integrator show an end-to-end use case of the fictional Oracle MoviePlex on-line movie streaming company. It shows how to load data into a Data Reservoir in real-time, process and transform the data using the power of Hadoop, and utilize the data on an Oracle data warehouse, either by loading the data with Oracle Loader for Hadoop or by using Hive tables within Oracle SQL queries with Oracle Big Data SQL. 

Please follow the demo instructions to try out all these steps yourself. If you would like to build the ODI mappings from scratch, try our ODI and Big Data Hands-on Lab.  Enjoy! 

Wednesday Sep 17, 2014

Cloud Data Integration Sessions at Oracle OpenWorld

It’s almost time for Oracle OpenWorld and I would like to give you a sneak peek into some of the cloud data integration sessions we are hosting this year.

On Tuesday September 30th we will start with ‘Oracle GoldenGate and the Cloud [CON7774]’. Chai Pydimukkala and Pawan Kumar Kumar will be discussing how Oracle GoldenGate can run in the cloud and be used in the Oracle Cloud.

To learn more about it join us for this session:
Oracle GoldenGate and the Cloud - CON7774
09/30/14 (Tuesday) 12:00 PM - Moscone South - 302

Then on Thursday September 2nd I will have the pleasure to co-present ‘Oracle Data Integration: A Crucial Ingredient for Cloud Integration [CON7926]’ with Sumit Sarkar from Progress DataDirect. In this session we will be explaining how the Oracle Data Integration solutions help businesses integrate with cloud resources such as cloud databases and applications or cloud BI infrastructures. We will cover topics like initializing and synchronizing Oracle DBaaS or performing native E-LT transformations on a cloud data warehousing platform.

We are also very excited to be doing 2 live demonstrations in this session using Oracle Data Integrator and the Progress DataDirect JDBC drivers: extracting data from as well as integrating and transforming data on Amazon Redshift.

If you are interested in cloud integration make sure you attend this session:
Oracle Data Integration: A Crucial Ingredient for Cloud Integration - CON7926

10/2/14 (Thursday) 9:30 AM - Moscone South - 270

Of course there are also plenty of other Oracle Data Integration sessions you should plan on attending at Oracle OpenWorld this year. For a complete list review our Focus On Data Integration website. See you there!

Monday Sep 15, 2014

You are invited! See the Power of Innovation with Oracle Fusion Middleware

Are you going to be at Oracle OpenWorld? If so, don't miss the opportunity to meet the most innovative Oracle Fusion Middleware projects of 2014. Winners of 2014 Oracle Excellence Awards for Fusion Middleware Innovation will be announced in a special Awards Ceremony on Tuesday September 30th during Oracle OpenWorld.

Oracle Fusion Middleware Innovation Awards honor customers with cutting-edge use of Oracle Fusion Middleware technologies to solve unique business challenges or create business value. Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. Data Integration is among the 9 award categories recognized this year, along with Oracle Exalogic Elastic Cloud, Oracle Cloud Application Foundation, Oracle Service Oriented Architecture, Oracle Business Process Management, Oracle WebCenter, Oracle Identity Management, Oracle Development Tools and Framework, and Big Data and Business Analytics.

If you are planning to attend Oracle OpenWorld in San Francisco or plan to be in the area during Oracle OpenWorld, we hope you can join us, and bring back to your organization real-life examples of Fusion Middleware in action.

   Oracle Excellence Awards Ceremony: Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators(Session ID: CON7029)

   When: Tuesday September 30, 2014

   Time: Champagne Reception 4:30 pm, Ceremony 5-5:45 pm PT

   Where: Yerba Buena Center for the Arts, YBCA Theater (next to Moscone North) 700 Howard St., San Francisco, CA, 94103

To learn more about last year’s Data Integration winners please read our blog post: 2013 Oracle Excellence Awards for Fusion Middleware Innovation… and the Winners for Data Integration are…

To attend this Award Ceremony, Oracle OpenWorld Badges are required. You can register for this session through the Schedule Builder on the Oracle OpenWorld website. If you are not attending the conference, but will be in the area and would like to join the celebration – please contact us here.

We hope to see you there!

Monday Sep 08, 2014

Big Data Reservoirs: Getting from Big Data to Valuable Data

Big data’s potential has been widely exclaimed. But many organizations are challenged by the need to collect, store, and analyze the ever-growing amounts and varieties of data that constitute big data.

Big data reservoirs—large holding areas where all kinds of data can be stored and analyzed—are a logical first step in building a next-generation information architecture. In the world of big data, we don’t often know what the value of the data will be. A big data reservoir allows for ad hoc discovery, organization, and enrichment of this data before it traverses to more refined sets of analytics tools.

Because the data volumes are large and the variety of data types unpredictable, big data reservoirs have to be cost-effective and flexible. Not surprisingly, Hadoop and NoSQL databases are the preferred choices for creating big data reservoirs.

But moving data from a big data reservoir into actionable systems requires complex manipulation, comparison, and real-time updates to keep data accurate and systems in synch. Oracle Data Integrator fulfills the critical need of performing complex data manipulations and moving data in and out of big data reservoirs. The latest release, Oracle Data Integrator 12.1.3, is replete with new features designed specifically for the challenges of handling big data. And Oracle GoldenGate works in perfect harmony with Oracle Data Integrator to keep data reservoirs updated with the latest real-time information.

Oracle Data Integrator also delivers leading capabilities for dealing with yet another big data challenge: heterogeneous data. Big data comes in many different forms, from transactional data to social media logs and more, and Oracle Data Integrator can handle all of it. Oracle Data Integrator is the standard for extract, load, and transform operations for Oracle Applications. And it now supports data loading from relational databases into Apache Hadoop Distributed File System (HDFS), Hive, and HBase environments, and from HDFS and Hive into relational databases. In addition, Oracle Data Integrator now supports JavaScript Object Notation and can use Sqoop to integrate Hadoop from non-Hadoop or relational data.

Register for the upcoming Oracle webcast to learn more about best practices using big data reservoirs to unlock the value in your enterprise big data.

Tuesday Jul 15, 2014

Oracle GoldenGate 12c Capture for SQL Server

In Oracle GoldenGate 12c we have expanded the heterogeneity of the product by adding support for the latest versions of the major databases. 

In Oracle GoldenGate for SQL Server, which is available for download on My Oracle Support, we offer support for capturing from and delivering to SQL Server 2012. Oracle GoldenGate 12c also supports SQL Server 2008 and SQL Server 2008 R2 Capture and Delivery.

Two other highly anticipated new features for Oracle GoldenGate 12c for SQL Server, are the ability for Capture to read from SQL Server compressed transaction log backups and the ability to restrict the need for Capture to read from transaction log backups, required when customers use 3rd party transaction log backup utilities.

Some of the key capabilities of Oracle GoldenGate for SQL Server are as follows:

  • Oracle GoldenGate now supports Capture from SQL Server 2012 beginning with GoldenGate
  • Oracle GoldenGate for SQL Server can be configured to Capture from tables without Primary Keys.
  • Oracle GoldenGate 12c for SQL Server supports SQL Server native backup compression and includes the optional configuration to never have to read from transaction log backups, which enables any log backup utility to be used.
  • Capture process can work in conjunction with SQL Server Transactional Replication, and Change Data Capture.
  • Oracle GoldenGate for SQL Server can provide real-time data to heterogeneous target databases, and receive real-time data from heterogeneous databases.

A complete list of supported features and details on how to implement those features are available in the Oracle GoldenGate 12c Documentation Library, available at the following address:

I also recommend reading our white paper Using Oracle GoldenGate 12c with SQL Server”  that provides more details on how GoldenGate supports SQL Server databases.

Sunday Jul 13, 2014

New Big Data Features in ODI 12.1.3

Oracle Data Integrator (ODI) 12.1.3 extends its Hadoop capabilities through a number of exciting new cababilities. The new features include:

  • Loading of RDBMS data from and to Hadoop using Sqoop
  • Support for Apache HBase databases
  • Support for Hive append functionality
With these new additions ODI provides full connectivity to load, transform, and unload data in a Big Data environment.

The diagram below shows all ODI Hadoop knowledge modules with KMs added in ODI 12.1.3 in red. 

Sqoop support

Apache Sqoop is designed for efficiently transferring bulk amounts of data between Hadoop and relational databases such as Oracle, MySQL, Teradata, DB2, and others. Sqoop operates by creating multiple parallel map-reduce processes across a Hadoop cluster and connecting to an external database and transfering data from or to Hadoop storage in a partitioned fashion. Data can be stored in Hadoop using HDFS, Hive, or HBase. ODI adds two knowledge modules IKM SQL to Hive- HBase-File (SQOOP) and IKM File-Hive to SQL (SQOOP).

Loading from and to Sqoop in ODI is straightforward. Create a mapping with the database source and hadoop target (or vice versa) and apply any necessary transformation expressions.

In the physical design of the map, make sure to set the LKM of the target to LKM SQL Multi-Connect.GLOBAL and choose a Sqoop IKM, such as  IKM SQL to Hive- HBase-File (SQOOP). Change the MapReduce Output Directory IKM property MAPRED_OUTPUT_BASE_DIR to an appropriate HDFS dir. Review all other properties and tune as necessary. Using these simple steps you should be able to perform a quick Sqoop load. 

For more information please review the great ODI Sqoop article from Benjamin Perez-Goytia, or read the ODI 12.1.3 documentation about Sqoop.

HBase support

ODI adds support for HBase as a source and target. HBase metadata can be reverse-engineered using the RKM HBase knowledge module, and HBase can be used as source and target of a Hive transformation using LKM HBase to Hive and IKM Hive to HBase. Sqoop KMs also support HBase as a target for loads from a database. 

For more information please read the ODI 12.1.3 documentation about HBase.

Hive Append support

Prior to Hive 0.8 there had been no direct way to append data to an existing table. Prior Hive KMs emulated such logic by renaming the existing table and concatenating old and new data into a new table with the prior name. This emulated append operation caused major data movement, particularly when the target table has been large.

Starting with version 0.8 Hive has been enhanced to support appending. All ODI 12.1.3 Hive KMs have been updated to support the append capability by default but provide backward compatibility to the old behavior through the KM property HIVE_COMPATIBLE=0.7. 


ODI 12.1.3 provides an optimal and easy-to use way to perform data integration in a Big Data environment. ODI utilizes the processing power of the data storage and processing environment rather than relying on a proprietary transformation engine. This core "ELT" philosophy has its perfect match in a Hadoop environment, where ODI can provide unique value by providing a native and easy-to-use data integration envionment.

Tuesday Jul 08, 2014

Oracle GoldenGate Veridata Repair is here!

By Joe deBuzna, Director, Oracle Data Integration Product Management

Fix your out of sync data with a single click using the new Oracle GoldenGate Veridata 12.3 heterogeneous data repair feature!

I am so happy to finally be typing that sentence because I get asked about the Veridata Repair feature all the time. So YES, it’s really here! Call me biased, but this is one of the most highly sought after, killer features in the Oracle Data Integration product line, if not all of Oracle Fusion Middleware. And while it’s part of the Oracle GoldenGate product suite, it can compare and fix data between any two databases regardless of how you’re moving the data around: Oracle GoldenGate, Oracle Data Integrator, Oracle Streams, Logical Data Guard, Oracle Advanced Replication, SQL scripts, custom batch jobs, SQL*Loader – it does not matter! As long as Veridata has the right database connection permissions and supports the platform, you’re good to go.

And why does data go out of sync? Let me count the main ones, so we can keep this post short and sweet. The big ones we see include bad source data (e.g. out of bounds characters from wrong NLS settings and bad dates) got inserted or updated, no logging source operations caused data gaps in logical replication products, and bulk data loads/copies into target systems were timed incorrectly (improperly “instantiated” for replication). And here’s the one we don’t like to talk about: we work in extremely complicated IT environments and sometimes people just make mistakes. Sometimes we inherit those mistakes. And it’s ok to have mistakes. But far better if you can quickly identify them and it is absolutely crucial to fix them as soon as possible to avoid domino effects of inconsistent data.

So don’t just hope your data is in sync, prove it and have confidence knowing it. Have confidence when you’re about to pull the switch on your cloud migration or failover; have confidence looking your CEO in the eye telling him that his “single source of truth” still is; have confidence that complex, multi-master conflict detection and resolution setup you designed, or inherited, is actually keeping everything in sync.

You can learn more about the repair feature via a few new resources we have for you below. Take a look and see how you can pick and chose only which tables and specific rows you want to repair; what we did to make this feature fast and secure; how we can suppress target triggers; and more:

You can also watch a half hour video of me talking about and giving a demo of both Oracle GoldenGate Veridata and Monitor 12.1.3 here:

Oracle University Learning Stream video for Oracle GoldenGate Monitor and Oracle GoldenGate Veridata.

For Oracle GoldenGate Veridata 12.1.3 we now include in a single download Oracle GoldenGate Veridata Server, Veridata Java agents, Oracle GoldenGate Monitor Server, and Oracle GoldenGate Monitor agents. This single download can be found on and on our Oracle Technology Network page.

And since we’re now based on Oracle Weblogic Server 12.1.3, you’ll need to also download the Oracle Application Development Runtime Infrastructure.

To see which platforms are supported, you can click on the Certifications tab in My Oracle Support, or download the spreadsheet “System Requirements and Supported Platforms for Oracle Fusion Middleware 12c (12.1.3)”.

Finally, please feel free to leave comments and feedback below. For those willing to share, I’m always looking for interesting stories on how you’ve seen data going out of sync and how you ended up fixing it.

Wednesday Jul 02, 2014

Learn more about ODI and Apache Sqoop

The ODI A-Team just published a new article about moving data from relational databases into Hadoop using ODI and Apache Sqoop. Check out the blog post here: Importing Data from SQL databases into Hadoop with Sqoop and Oracle Data Integrator (ODI)

Tuesday Jul 01, 2014

New Release for Oracle GoldenGate Monitor is here!

 By Tom Chu, Oracle GoldenGate Product Management

Oracle GoldenGate Management Pack provides extensive enterprise-wide monitoring and management of your Oracle GoldenGate solutions The license include:

  • Oracle Enterprise Manager Plug-in. Provides secure viewing, management, and alerting capabilities for Oracle GoldenGate while leveraging Oracle Enterprise Manager framework 

  • Oracle GoldenGate Monitor. A stand-alone product that provides secure viewing, management, and alerting capabilities for Oracle GoldenGate with end-to-end topology solution displays and customizable topology views

  • Oracle GoldenGate Director. A stand-alone product for basic configuration, management, monitoring, and alerting for legacy Oracle GoldenGate deployments

Oracle GoldenGate Monitor version 12.1.3 was released on June 26th, 2014 and delivers the following new features:

  • Control Oracle GoldenGate processes Capture (Extract) and Delivery (Replicat) by:

    • Initiating "start", "stop", and  "kill" commands
    • Configuration management, and ability to edit configuration files
  • Access report and discard files to understand processing and diagnose problems.

  • Integration with Oracle Web Logic Server 12.1.3 to provide secure single sign on (SSO).

  • New metrics including “Seconds Since Last GoldenGate Checkpoint”, and a class of “delta” metrics that track the change between samples for existing “total count” metrics.

  • Support for monitoring Oracle GoldenGate instances running on IBM DB2 for z/OS

For more information, please refer to Oracle Management Pack for Oracle GoldenGate data sheet and to download please visit Oracle GoldenGate Downloads.

Saturday Jun 21, 2014

Oracle Data Integration Continues to Shine on Oracle Exadata

In previous posts I have shared with you how Oracle offers the best data integration for Oracle Exadata. Oracle’s key differentiation in providing solutions that are engineered to work together, applies to the critical add-on technologies such as data integration and replication as well. Our customers’ successes with using Oracle GoldenGate and Oracle Data Integrator is a continuous flow of confirmation that Oracle’s differentiated offering brings real results, simplifies IT, and enables innovation.

Today, I have two brand new customer examples to share with you. 11ST uses Oracle GoldenGate for real-time data integration into the data warehouse, and Abu Dhabi National Oil Company Distribution uses Oracle GoldenGate for achieving high availability for its private cloud environment running on Exadata.

  • 11ST is Korea’s largest online marketplace where customers and sellers can freely trade retail goods, ranging from clothing and food, to electronic equipment. With over 10x turnover growth over the last 4 years, the company faced challenges in delivering high speed transaction processing and good customer experience. So the company decided to implement Oracle Exadata for core database platform to accelerate data-processing speed for online transactions, and for the data warehouse to improve analytical capabilities with a solution that can handle intensive analytical workloads in a scalable fashion.With Exadata, the company increased storage capacity by up to 5x and decreased storage costs, while improving customer satisfaction by accelerating data-processing speed for online transactions.
11ST chose Oracle GoldenGate as the real-time data integration solution for the data warehouse running on Exadata. Their goal is to enable staff access to more timely data throughout the day such as online sales tracking and earnings by period. Oracle GoldenGate supports fast decision-making by completing daily batch loads 4.5x faster—in two hours instead of nine hours.

The key business transformation is seen in their customers’ experience. With the availability of real-time data synchronization between the enterprise data warehouse and marketing systems, the company can act fast to changing customer tastes, such as for women’s clothing and jewelry, to improve its offering and customer service. Using timely data and advanced analytics, the company runs personalized marketing programs, such as cosmetics or shoe promotions, through mobile, private-brand services, which was not possible with the legacy system. You can read more about 11ST story here.

Especially for data warehousing solutions many customers leverage the comprehensive and integrated Oracle Data Integration platform for Exadata. Below is a diagram that shows how customers can achieve an end-to-end solution.

Avea,and Paychex are ywo other good examples of using Oracle Data Integration for Exadata environments for improved analytical capabilities.

  • Abu Dhabi National Oil Company Distribution (ADNOC Distribution) is a United Arab Emirates (UAE) government-owned company that specializes in marketing and distributing petroleum products within the country. The organization decided to implement Oracle Exadata Database Machine to consolidate five Oracle Databases—supporting enterprise resource planning (ERP), online transaction processing (OLTP) applications, and business intelligence (BI) applications—onto a single database platform within a private database cloud.

As this private cloud environment supports the backbone of a business with 250 million financial transactions annually, ADNOC Distribution cannot afford even a minute's downtime. To ensure 24/7 uptime and meet service-level agreements, the company uses Oracle Exadata with Oracle Real Application Clusters and Oracle Automatic Storage Management. Using Oracle GoldenGate ADNOC maximized system availability and improved its ability to integrate Oracle Exadata with nonOracle platforms, such as Microsoft SQL or IBM DB2. You can read more about 11ST story here.

 In a recent webcast we discussed Oracle GoldenGate's offering for consolidation into private cloud. I also recommend watching the webcast: Zero Downtime Consolidation to Oracle Database 12c with Oracle GoldenGate 12c on demand to learn how to use Oracle GoldenGate for maximizing availability in private cloud environments.

Tuesday Jun 03, 2014

How Oracle Data Integration Customers Differentiate Their Business in Competitive Markets

With data being a central force in driving innovation and competing effectively, data integration has become a key IT approach to remove silos and ensure working with consistent and trusted data. Especially with the release of 12c version, Oracle Data Integrator and Oracle GoldenGate offer easy-to-use and high-performance solutions that help companies with their critical data initiatives, including big data analytics, moving to cloud architectures, modernizing and connecting transactional systems and more.

In a recent press release we announced the great momentum and analyst recognition Oracle Data Integration products have achieved in the data integration and replication market. In this press release we described some of the key new features of Oracle Data Integrator 12c and Oracle GoldenGate 12c. In addition, a few from our 4500+ customers explained how Oracle’s data integration platform helped them achieve their business goals. In this blog post I would like to go over what these customers shared about their experience.

Land O’Lakes is one of America’s premier member-owned cooperatives, and offers an extensive line of agricultural supplies, as well as production and business services. Rich Bellefeuille, manager, ETL & data warehouse for Land O’Lakes told us how GoldenGate helped them modernize their critical ERP system without impacting service and how they are moving to new projects with Oracle Data Integrator 12c: “With Oracle GoldenGate 11g, we've been able to migrate our enterprise-wide implementation of Oracle’s JD Edwards EnterpriseOne, ERP system, to a new database and application server platform with minimal downtime to our business. Using Oracle GoldenGate 11g we reduced database migration time from nearly 30 hours to less than 30 minutes. Given our quick success, we are considering expansion of our Oracle GoldenGate 12c footprint. We are also in the midst of deploying a solution leveraging Oracle Data Integrator 12c to manage our pricing data to handle orders more effectively and provide a better relationship with our clients. We feel we are gaining higher productivity and flexibility with Oracle's data integration products."

ICON, a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, highlighted the competitive advantage that a solid data integration foundation brings. Diarmaid O’Reilly, enterprise data warehouse manager, ICON plc said “Oracle Data Integrator enables us to align clinical trials intelligence with the information needs of our sponsors. It helps differentiate ICON’s services in an increasingly competitive drug-development industry."  You can find more info on ICON's implementation here.

A popular use case for Oracle GoldenGate’s real-time data integration is offloading operational reporting from critical transaction processing systems. SolarWorld, one of the world’s largest solar-technology producers and the largest U.S. solar panel manufacturer, implemented Oracle GoldenGate for real-time data integration of manufacturing data for fast analysis. Russ Toyama, U.S. senior database administrator for SolarWorld told us real-time data helps their operations and GoldenGate’s solution supports high performance of their manufacturing systems: “We use Oracle GoldenGate for real-time data integration into our decision support system, which performs real-time analysis for manufacturing operations to continuously improve product quality, yield and efficiency. With reliable and low-impact data movement capabilities, Oracle GoldenGate also helps ensure that our critical manufacturing systems are stable and operate with high performance."  You can watch the full interview with SolarWorld's Russ Toyama here.

Starwood Hotels and Resorts is one of the many customers that found out how well Oracle Data Integration products work with Oracle Exadata. Gordon Light, senior director of information technology for StarWood Hotels, says they had notable performance gain in loading Oracle Exadata reporting environment: “We leverage Oracle GoldenGate to replicate data from our central reservations systems and other OLTP databases – significantly decreasing the overall ETL duration. Moving forward, we plan to use Oracle GoldenGate to help the company achieve near-real-time reporting.”You can listen about Starwood Hotels' implementation here.

Many companies combine the power of Oracle GoldenGate with Oracle Data Integrator to have a single, integrated data integration platform for variety of use cases across the enterprise. Ufone is another good example of that. The leading mobile communications service provider of Pakistan has improved customer service using timely customer data in its data warehouse. Atif Aslam, head of management information systems for Ufone says: “Oracle Data Integrator and Oracle GoldenGate help us integrate information from various systems and provide up-to-date and real-time CRM data updates hourly, rather than daily. The applications have simplified data warehouse operations and allowed business users to make faster and better informed decisions to protect revenue in the fast-moving Pakistani telecommunications market.” You can read more about Ufone's use case here.

In our Oracle Data Integration 12c launch webcast back in November we also heard from BT’s CTO Surren Parthab about their use of GoldenGate for moving to private cloud architecture. Surren also shared his perspectives on Oracle Data Integrator 12c and Oracle GoldenGate 12c releases. You can watch the video here.

These are only a few examples of leading companies that have made data integration and real-time data access a key part of their data governance and IT modernization initiatives. They have seen real improvements in how their businesses operate and differentiate in today’s competitive markets. You can read about other customer examples in our Ebook: The Path to the Future and access resources including white papers, data sheets, podcasts and more via our Oracle Data Integration resource kit.


Learn the latest trends, use cases, product updates, and customer success examples for Oracle's data integration products-- including Oracle Data Integrator, Oracle GoldenGate and Oracle Enterprise Data Quality


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