Friday Apr 10, 2015

Customers Tell All: What Sets Oracle Apart in Big Data Integration

Data integration has become a critical component of many technology solutions that businesses pursue to differentiate in their markets. Instead of relying on manual coding in house, more and more businesses choose data integration solutions to support their strategic IT initiatives, from big data analytics to cloud integration.

To explore the differences among the leading data integration solutions and the impact their technologies are having on real-world businesses, Dao Research recently conducted a research study, where they interviewed IBM, Informatica, and Oracle customers. In addition they reviewed publicly available solution information from these three vendors.

The research revealed some key findings that explains Oracle's leadership in the data integration space. For example:

  • Customers who participated in this study cite a range of 30 to 60 % greater development productivity using Oracle Data Integrator vs traditional ETL tools from Informatica and IBM. Dao's research ties Oracle's advantage to product architecture differences such as native push-down processing, the seperation of logical and physical layers, and the ability to extend Oracle Data Integrator using its knowledge modules.
  • The research also showed that Oracle’s data integration cost of ownership is lower because of its unified platform strategy (versus offering multiple platforms and options), its use of source and target databases for processing, higher developer productivity, faster implementation, and it doesn’t require management resources for a middle-tier integration infrastructure.
  • In the area of big data integration, the study highlights Oracle’s advantage with its flexible and native solutions. Unlike competitors’ offerings, developed as separate solutions, Oracle’s solution is aware of the cluster environment of big data systems. Oracle enables big data integration and cloud data integration through the use of a single platform with common tooling and inherent support for big data processing environments.
  • I should add that the latest release of Oracle Data Integrator EE Big Data Options  widens the competitive gap. Oracle is the only vendor that can automatically generate Spark, Hive, and Pig transformations from a single mapping. Oracle Data Integration customers can focus on building the right architecture for driving business value, and do not have to become expert on multiple programming languages.  For example, an integration architect in a large financial services provider told the research company "As an ODI developer, I am a Big Data developer without having to understand the underpinnings of Big Data. That's pretty powerful capability."

You can find the report of Dao's research here:

I invite you to read this research paper to understand why more and more customers trust Oracle for their strategic data integration initiatives after working with or evaluating competitive offerings.

Tuesday Jun 03, 2014

How Oracle Data Integration Customers Differentiate Their Business in Competitive Markets

With data being a central force in driving innovation and competing effectively, data integration has become a key IT approach to remove silos and ensure working with consistent and trusted data. Especially with the release of 12c version, Oracle Data Integrator and Oracle GoldenGate offer easy-to-use and high-performance solutions that help companies with their critical data initiatives, including big data analytics, moving to cloud architectures, modernizing and connecting transactional systems and more.

In a recent press release we announced the great momentum and analyst recognition Oracle Data Integration products have achieved in the data integration and replication market. In this press release we described some of the key new features of Oracle Data Integrator 12c and Oracle GoldenGate 12c. In addition, a few from our 4500+ customers explained how Oracle’s data integration platform helped them achieve their business goals. In this blog post I would like to go over what these customers shared about their experience.

Land O’Lakes is one of America’s premier member-owned cooperatives, and offers an extensive line of agricultural supplies, as well as production and business services. Rich Bellefeuille, manager, ETL & data warehouse for Land O’Lakes told us how GoldenGate helped them modernize their critical ERP system without impacting service and how they are moving to new projects with Oracle Data Integrator 12c: “With Oracle GoldenGate 11g, we've been able to migrate our enterprise-wide implementation of Oracle’s JD Edwards EnterpriseOne, ERP system, to a new database and application server platform with minimal downtime to our business. Using Oracle GoldenGate 11g we reduced database migration time from nearly 30 hours to less than 30 minutes. Given our quick success, we are considering expansion of our Oracle GoldenGate 12c footprint. We are also in the midst of deploying a solution leveraging Oracle Data Integrator 12c to manage our pricing data to handle orders more effectively and provide a better relationship with our clients. We feel we are gaining higher productivity and flexibility with Oracle's data integration products."

ICON, a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries, highlighted the competitive advantage that a solid data integration foundation brings. Diarmaid O’Reilly, enterprise data warehouse manager, ICON plc said “Oracle Data Integrator enables us to align clinical trials intelligence with the information needs of our sponsors. It helps differentiate ICON’s services in an increasingly competitive drug-development industry."  You can find more info on ICON's implementation here.

A popular use case for Oracle GoldenGate’s real-time data integration is offloading operational reporting from critical transaction processing systems. SolarWorld, one of the world’s largest solar-technology producers and the largest U.S. solar panel manufacturer, implemented Oracle GoldenGate for real-time data integration of manufacturing data for fast analysis. Russ Toyama, U.S. senior database administrator for SolarWorld told us real-time data helps their operations and GoldenGate’s solution supports high performance of their manufacturing systems: “We use Oracle GoldenGate for real-time data integration into our decision support system, which performs real-time analysis for manufacturing operations to continuously improve product quality, yield and efficiency. With reliable and low-impact data movement capabilities, Oracle GoldenGate also helps ensure that our critical manufacturing systems are stable and operate with high performance."  You can watch the full interview with SolarWorld's Russ Toyama here.

Starwood Hotels and Resorts is one of the many customers that found out how well Oracle Data Integration products work with Oracle Exadata. Gordon Light, senior director of information technology for StarWood Hotels, says they had notable performance gain in loading Oracle Exadata reporting environment: “We leverage Oracle GoldenGate to replicate data from our central reservations systems and other OLTP databases – significantly decreasing the overall ETL duration. Moving forward, we plan to use Oracle GoldenGate to help the company achieve near-real-time reporting.”You can listen about Starwood Hotels' implementation here.

Many companies combine the power of Oracle GoldenGate with Oracle Data Integrator to have a single, integrated data integration platform for variety of use cases across the enterprise. Ufone is another good example of that. The leading mobile communications service provider of Pakistan has improved customer service using timely customer data in its data warehouse. Atif Aslam, head of management information systems for Ufone says: “Oracle Data Integrator and Oracle GoldenGate help us integrate information from various systems and provide up-to-date and real-time CRM data updates hourly, rather than daily. The applications have simplified data warehouse operations and allowed business users to make faster and better informed decisions to protect revenue in the fast-moving Pakistani telecommunications market.” You can read more about Ufone's use case here.

In our Oracle Data Integration 12c launch webcast back in November we also heard from BT’s CTO Surren Parthab about their use of GoldenGate for moving to private cloud architecture. Surren also shared his perspectives on Oracle Data Integrator 12c and Oracle GoldenGate 12c releases. You can watch the video here.

These are only a few examples of leading companies that have made data integration and real-time data access a key part of their data governance and IT modernization initiatives. They have seen real improvements in how their businesses operate and differentiate in today’s competitive markets. You can read about other customer examples in our Ebook: The Path to the Future and access resources including white papers, data sheets, podcasts and more via our Oracle Data Integration resource kit.


Learn the latest trends, use cases, product updates, and customer success examples for Oracle's data integration products-- including Oracle Data Integrator, Oracle GoldenGate and Oracle Enterprise Data Quality


« October 2015