It's doom and gloom out there. I don't need to tell you. Ghost towns of foreclosures, GDP contracting, jobs shrinking, stimuli amuck. The only profitable forms of business left today seem to be Whiskey, Cable television, and... Data Integration.
I get the Whiskey... but why Data Integration? More and more companies today have decided to take matters into their own hands and wrestle the "more with less" problem. These are the culprits they're currently hunting with a vengeance: old code.And Data Integration is the weapon of choice.
Data Integration offers ways to eliminate custom coding and custom SQL associated with moving, accessing, and managing data-centric architectures. Check out this article entitled, Data Integration: Full Steam Ahead Despite Weak Economy, by Stephen Swoyer.
A major trend is really data integration. [Customers are] not backing off. They're recognizing that if they want to compete on analytics … if they want to do fact-based decision-making, it's not just a matter of putting BI tools in more hands, but putting more capacity in the data warehouse. They' have to build a data integration foundation that will help them integrate data without having that horrible manual oversight
Don't let manual processes and custom code bog you down. We'll be discussing in our upcoming I-Seminar Series entitled "5 Ways to Reduce Costs for Data Warehousing." Be sure to check it out!