Starwood Hotels Presents in Customer Success Forum on April 11th
By Irem Radzik-Oracle on Apr 02, 2013
Hospitality business is all about customer service. Creating the right customer experience efficiently means good business. Of course, it is not as simple as I write it here in a couple of sentences; especially when you have so many properties and brands across the world like Starwood Hotels and Resorts does.Starwood Hotels across the globe use a single enterprise data warehouse to support their business by accessing critical information such as revenue, central reservations, and rate plan reports. In addition, Starwood Hotels’ management runs important daily operating reports from the data warehouse for a wide range of business functions. As the number of hotels they own and manage has grown, Starwood Hotels’ needs for operational business intelligence increased dramatically. Its existing data warehousing solution fell short, leading to significant delays for managers to receive critical information they need.
Starwood Hotel improved its data warehousing and operational reporting solution with Oracle Data Integration products, Oracle GoldenGate and Oracle Data Integrator, and Oracle Exadata . The company noticed significant improvements such as “completing extract, transform, and load (ETL) operations for operational reports in 4 to 6 hours, as opposed to 18 to 24 hours previously, a six-fold improvement”, according to Richard Chung, Starwood Hotels’ director of data integration. There are many other improvements that you can directly hear from Starwood Hotels in our upcoming customer event.
On April 11th at 11am ET/8am PT Starwood Hotels and Resorts’ Business Relationship Manager Gordon Light will be speaking at our live, online Customer Success Forum. It will be a great opportunity to hear from Starwood directly how they used Oracle’s data integration products with Oracle Exadata. You will also have a chance to ask questions in this live forum.
Please note that registrations will close this Friday April 5th, so make sure to sign up here before then.