OpenWorld 2008 - Complete, Open, Integrated, and Phelps
By Dain C. Hansen on Sep 22, 2008
What a way to kick off Open World! Charles Phillips talked about Oracle's three key themes going into the conference. Complete, Open and Integrated. Despite the three letter mnemonic, Oracle is far from being "COI" about it being a such a dominant force in the software industry. By having Phelps stop by to say hello gives it that over-the-top-7-gold-medals-simply-wasn't-good-enough kind of air.
One thing that I like about these three pillars is that it makes sense for each of the individual offerings. If we look at Data Integration for a moment: completeness of the middleware offering when it comes to different patterns for data movement, data quality, data profiling, data federation and data management; open standards for Java, SOA, SQL, Service Data Object; and Integrated... that's our middle name right there.
Beehive demo was pretty innovative, I liked the fact that all the collaboration environments could be plugged together easily using common tools we already use. I definitely need a "workspace" for my day-2-day teams, and it did point out a problem with the way typically most companies tend to simply email documents as a way to get things done.
I give the organizers of Oracle Open World a big thumbs up for what they've put together here. Truly amazing, stunning. Over 40,000 avid attendees are filling the streets. Oh and I am writing my blog from one of the complimentary workstations available in the halls...
My only complaint is the heat...The open-atrium glass seating makes for a quite the greenhouse-effect. But it is what it is... it gets us in touch with the environment concerns I suppose. I guess I shouldn't ever complain about SF weather :)
See you at the Oracle Open World! Don't forget to check out the Fusion Middleware Lounge if you are in town.