News from OpenWorld: Oracle Data Integrator and Oracle Data Quality at Lifetouch

The ODI PM team and Lifetouch Portrait Studios held a session today at Oracle OpenWorld about how Lifetouch is using Oracle Data Quality and Oracle Data Integrator together to improve the quality of their customer data.

The session was kicked off by Julien Testut from Oracle who described the Oracle Data Integration offering and focused on Oracle Data Profiling and Oracle Data Integrator and how they work together. Then Colleen McDonald and Brian Olson from Lifetouch explained the key business drivers for their data quality initiatives as well as the technical challenges they were experiencing prior to embarking in this project. Finally the discussion focused on the Oracle solution Lifetouch has chosen and on how they're actually implementing the Oracle Data Integration products to solve their customer data quality problems.

This session was very informative with some good exchanges between the participants and attendees left it with some great advices on how to use Oracle Data Quality and Oracle Data Integrator together.

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