By Madhu Nair on Jun 30, 2014
Oracle Enterprise Data Quality (OEDQ) is critical to the Oracle Data Integration portfolio. OEDQ helps make sure that the data that customers use is fit for purpose. While Oracle Data Integrator (ODI) helps with Data Movement and Extract transform and Load (ELT) and Oracle GoldenGate (OGG) is a leader in data replication, OEDQ is the tool that helps maintain data consistency and quality.
Critical Data Quality Challenges
Data used for decision making and analytics has to be fully trustworthy. However in real life data rarely comes clean. It contains missing values, duplicate entries, misspelt words, non standardized names and various other forms of questionable data. Making critical decisions with such data results in operational inefficiencies, loss of goodwill among customers, faulty market readings and audit and compliance lapses.
Essential Data Quality Capabilities
Ever since there have been databases and applications, there have been data quality problems. Unfortunately all those problems are not created equal and neither are the solutions that address them. Some of the largest differences are driven by the data type, or domain, of the data in question. The most common data domains in data quality are customer (or more generally, party data including suppliers, employees, etc.) and product data. Oracle Enterprise Data Quality products recognize these differences and provide purpose-built capabilities to address each. Quick to deploy and easy to use, Oracle Enterprise Data Quality products bring the ability to enhance the quality of data to all stakeholders in any data management initiative.
Oracle Enterprise Data Quality covers:
• Profiling, Audit and Dashboards
• Parsing and Standardization
• Match and Merge
• Case Management
• Address Verification
• Product Data Capabilities
Zebra Technologies Uses OEDQ to Reduce Costs
"We chose Enterprise Data Quality because it is easy to integrate. We have got the business groups excited about cleaning up the data."Click here to learn more about Oracle Enterprise Data Quality.